1. Headline
  1. Headline
Christmas tree made of pure gold is valued at GBP 1,300,00 ($2 million), Tokyo, Japan - 25 Nov 2011
Ginza Tanaka  /  Rex USA
A pure gold Christmas tree valued at $2 million has been unveiled at Tokyo's Ginza Tanaka Jewellery store. The value of the gold was about $700,000, but the total value of the tree is higher because of labor costs.
By
TODAY contributor
updated 11/28/2011 10:45:28 AM ET 2011-11-28T15:45:28

It’s a Christmas tree fit for a king — King Midas, that is.

An 8-foot-tall dazzler of a tree, festooned with 60 heart shapes and 100 ribbons all made of pure gold, made its $2 million debut last week at the ultra-pricey Ginza Tanaka jewelry store in Tokyo.

The tree certainly has Japan dreaming of a gold Christmas — citizens are lining up to take snapshots of it in the storefront window of Tanaka’s in Tokyo’s tony Ginza district. But it also some people crying foul that it corrupts the true meaning of the season.

Story: Cost to give '12 Days of Christmas' tops $100K

Seeking to top the $850,000 “Gold Christmas” tree it created in 2006, Tanaka teamed up with floral arrangement artist Shogo Kariyazaki to create an even more opulent tree. Using more than 26 pounds of pure gold, 15 craftsmen spent four months fashioning the tree to its brilliant sheen.

Story: For Christmas at Neiman Marcus: a $75,000 yurt

The value of the gold used in the tree comes to $750,000, but the store’s marketing manager, Naoto Mizuki, told London’s Daily Mail newspaper that “considering the time it took to make, the designer and the hard work put into it, we can assume that the cost of this tree would be approximately ($2 million).”

    1. Christmas around the world
      EPA
    2. Uncool yule: Savannah's holiday gift injures Matt
    3. Ever been busted for re-gifting? Hoda has... twice
    4. TODAY unveils its own holiday window display

The solid gold tree is not for sale, but it seems to be doing a great job at its intended purpose of drawing people to the store. One window-shopping housewife, Kisoko Sakabe, told the Daily Mail: “When you’re looking at the tree, it really jumps out at you.”

The tree now vies to be listed as the most expensive Christmas tree ever created. But it’s also drawn some negative feedback from people who say it’s another example of yuletide overkill.

Slideshow: Neiman Marcus' 2011 fantasy gift guide

“Sure, that money could have gone to something trivial like feeding and clothing the needy, but no, a solid gold Christmas tree is much more important,” Mark Berman sniffed on the Opposing Views website.

Others, writing on the Daily Mail website, were no more generous: “I think when the Three Wise Men delivered Gold, Incense and Myrrh….this abomination would not have been top of their list as gift!” poster filmex wrote.

Added another poster, Roger Hampton: “I wonder what Jesus would think of this?”

© 2013 NBCNews.com  Reprints

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

More on TODAY.com

  1. Chris Wattie / Reuters

    Chaos in Canada’s capital: Soldier killed in shooting

    10/22/2014 9:26:49 PM +00:00 2014-10-22T21:26:49
  1. Courtesy of Linda Dahlstrom Ande

    After 8 years, she took her husband's name: The beautiful reason why

    10/22/2014 3:19:56 PM +00:00 2014-10-22T15:19:56
  1. Getty Images

    It took an ultimatum to get Matthew McConaughey to say 'I do'

    10/22/2014 3:51:19 PM +00:00 2014-10-22T15:51:19
  1. Air New Zealand via YouTube

    New Tolkien-themed in-flight video is one worth watching

    10/22/2014 11:14:10 PM +00:00 2014-10-22T23:14:10