1. Headline
  1. Headline
updated 9/29/2011 11:36:50 AM ET 2011-09-29T15:36:50

Online dating scams may have hit more than 200,000 people in the United Kingdom and go largely unreported, according to a study released on Wednesday.

Perpetrators target dating websites or social media, regularly posing as soldiers or models to build intimate relationships with victims and ultimately exploit them for cash, researchers at the U.K.'s Leicester and Westminster universities said.

Their findings, based on a survey of more than 2,000 people by online polling site YouGov, support a prevailing theory that people fleeced by online romances do not go to police due to feelings of shame and heartbreak.

  1. Only on NBCNews.com
    1. From belief to betrayal: How America fell for Armstrong
      OWN via Getty Images
    2. pool via Reuters file
      US to Syria neighbors: Be ready to act on WMDs
    3. China: One-child policy is here to stay
    4. NRA: Practice Range
      New 'Practice Range' shooter game says it’s from NRA
    5. 'Gifted' priest indicted in crystal meth case
    6. AFP - Getty Images
      China's state media admits to air pollution crisis
    7. AFP - Getty Images
      French to send 1,000 more troops to Mali

Action Fraud, the reporting and advice arm for the U.K.'s National Fraud Authority, received 592 accounts of online dating scams from 2010 to 2011. They accounted for a total of £8.5 million in losses, Action Fraud's quality assurance officer Steve Proffitt told msnbc.com.

But according to University of Leicester psychology professor Monica Whitty, one of the study's lead researchers, that number represents a small fraction of the crime's financial and emotional impact.

Using a formula that took into account all Internet users in Britain over the age of 18 and the total population, Whitty's team concluded that more than 200,000 people were victims of online dating scams.

"The thing that's very unique about this scam is that there are 'double hits,'" Whitty told msnbc.com. "It's not just the money — it's also the loss of a very important relationship that they find devastating and very hard to get over."

Researchers found the crime affects all groups over 18 years of age and impacts men and women equally, dispelling a widespread assumption that single women over the age of forty are disproportionately impacted.

A telling statistic reflects the scam's power: In the past year, one third of victims lost £5,000 ($7,850) or more. One individual lost £240,000 ($377,000).

"It sounds silly on the surface, but when you trust someone, they know everything about you, there's a crisis that hits, and you don't have much time to decide, why wouldn't you do it?" Whitty said.

'Sophisticated gangs'
The racket's growing complexity has made it increasingly effective.

  1. More from TODAY.com
    1. 'Everybody loves you, buddy!' Joe Biden surprises Al Roker for his birthday

      He's America's favorite weatherman, he makes us smile every day, he's dynamic — and now, Al Roker is 60! "It's nice to be ...

    2. On milestone birthday, Al Roker shares 6 lessons for 6 decades
    3. Little League coach: Inspiring postgame speech 'came spontaneously'
    4. President Bush accepts Jenna Bush Hager's Ice Bucket Challenge
    5. Dad accused of shooting drunk driver who killed sons

"Often it is highly organized and sophisticated gangs making up characters, and painstakingly capturing the information people provide," a spokesperson for the U.K.'s Serious Organized Crime Agency (SOCA) said.

According to SOCA, the frauds generally originate outside the U.K. in West African countries like Nigeria and Ghana, and can involve several false identities. Relationships are cultivated over months or even years on dating sites, Internet forums or through email, inevitably leading to requests for cash via Western Union or a similar agency.

The false appeals typically specify a need for travel money, payments for sick relatives or fees to reclaim confiscated possessions, SOCA's investigations have found.

The international nature of online fraud poses numerous difficulties for law enforcement, so authorities policing such scams say public awareness is crucial. The researchers found 52 percent of those surveyed had heard of online dating scams and one in 50 British adults using the Internet knew a victim personally.

"The one thing that I would put forward is don't send money to someone you don't know," Action Fraud's Proffitt told msnbc.com.

If you are caught in a scam, however, "the only way we're going to combat this is through the intelligence [victims] provide," he said.

By William Kennedy for msnbc.com.


Discussion comments


Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

More on TODAY.com

  1. ‘Everybody loves you, buddy!’Joe Biden surprises Al for birthday

    For the last year, Al has been begging the vice president to join TODAY’s Take and it finally happened! That was just one of the many surprises for Roker on his big day.

    8/20/2014 2:06:34 PM +00:00 2014-08-20T14:06:34
  2. On milestone birthday, Al shares 6 lessons for 6 decades

    First, 50th-birthday celebrations were in order for TODAY’s Hoda Kotb. Now, co-anchor Al Roker, who joined the national broadcast in 1996, is celebrating the big 6-0 and he's sharing six lessons he learned along the way.

    8/20/2014 12:08:26 PM +00:00 2014-08-20T12:08:26
  3. video Jennifer Hudson, Heidi Klum and more send well-wishes

    video Some famous faces send along happy birthday messages for TODAY’s Al Roker. “You make 60 look hot,” said Heidi Klum.

    8/20/2014 2:10:22 PM +00:00 2014-08-20T14:10:22
  4. TODAY
  1. Courtesy of Bush Family

    President Bush accepts Jenna Bush Hager's Ice Bucket Challenge

    8/20/2014 11:04:14 AM +00:00 2014-08-20T11:04:14
  1. Steven Senne / AP file

    video Parents honor journalist James Foley slain by ISIS: An ‘extraordinary son’

    8/20/2014 11:44:55 AM +00:00 2014-08-20T11:44:55