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Image: Kim Kardashian, Kris Humphries
Jason Merritt  /  Getty Images
Kim Kardashian and New Jersey Nets forward Kris Humphries kiss on the red carpet of the Kardashian Kollection Launch Party on Wednesday, Aug. 17.
By
updated 8/19/2011 12:26:14 PM ET 2011-08-19T16:26:14

Call it wholly monetized matrimony. Kim Kardashian and Kris Humphries are set to be married Saturday in a lavish, made-for-TV celebration of love, devotion and product-placement.

The reality-TV bombshell and her pro-basketball boyfriend will wed at a canyon estate in the tony seaside town of Montecito, near Santa Barbara, Calif. The exact location of the black-tie ceremony has been kept secret, but everything else about the extravaganza — the dress designer, the cake maker, the stationer, the gift registry, the Kardashian-brand perfume — has been touted 'til death do us part on celebrity websites, entertainment shows and Kardashian's own blog and Twitter pages. The bridesmaids are even wearing green.

Still, "there are so many surprises!" Kim Kardashian gushed at a party to celebrate the launch of her new Sears clothing line, Kardashian Kollection, mere days before the nuptials. "I think it's just going to be so much fun. I'm really looking forward to the wedding."

Kardashian went on to extoll the deep love and compatibility she and Humphries share. "We have a really good balancing system," she said, before working it back to the clothing line. "Like our personalities — he lets me chill and he gives me my space when I need to design and approve the shoes and the clothes and everything. We just have a good connection."

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The marriage will be Kardashian's second and Humphries' first. (She was previously married to music producer Damon Thomas from 2000 to 2004.)

Much has been made of the Kardashian-Humphries wedding invitations, which were decorated with black crystals and arrived in silver boxes. Guests were asked to wear black and white and to keep ceremony details confidential. Even more has been made of the couple's wedding registry at Geary's of Beverly Hills, which totals $172,000 and includes such items as a $1,650 coffee pot and two $1,250 sterling silver vegetable spoons.

Entertainment media have breathlessly reported every available detail on the pending nuptials. And when Kardashian's sisters revealed at Wednesday's launch event that the bridal party will be wearing green, they said it as if dropping a national secret.

Mom Kris Jenner was coy even about her dress, saying only that "it's beautiful" — which would be fitting, of course, for the royal reality-TV wedding of the year, with some speculating its price tag could reach $10 million.

But such expense will surely be offset by the bouquet of wedding deals now in place.

The ceremony and everything leading up to it will be featured in a two-part special on E!, the same network that airs "Keeping Up with the Kardashians" and its spinoffs, "Khloe & Lamar," "Kourtney and Khloe Take Miami" and "Kourtney and Kim Take New York."

The special won't air for two months, though, prompting Online card company someecards.com to offer a greeting that reads: "Here's hoping Kim Kardashian's marriage lasts until her wedding special airs in October."

Story: A few details on Kardashian's wedding day look

Then there's the magazine exclusive (reportedly with People) that will feature photos and details about the nuptials and the sure-to-be-star-studded guest list. And don't forget Kim Kardashian's Love, a limited-edition perfume that is being sold for $100 a bottle to commemorate the occasion.

Kardashian also constantly updates her five million monthly website visitors and more than nine million Twitter followers about her progress with her pre-wedding workouts (with celebrity trainer Gunnar Peterson), her dress fittings (with designer Vera Wang), and her invitation designer (Lehr & Black).

"She's certainly not the first (celebrity) to capitalize on her wedding and photos and the press to get everything paid for and more," said marketing expert Ryan Schinman, chief of Platinum Rye Entertainment. "It's the first that feels a little commercial. But from what everyone sees, she's very much in love, as long as her fiancé doesn't mind one of the most special moments in their lives being followed and shared with the rest of the world."

Video: Is Kardashian's groom feeling pre-wedding jitters? (on this page)

Kardashian has made a fortune selling her most intimate moments, from the sex tape that surfaced in 2007 to this weekend's wedding.

And it doesn't stop there. While her everyday activities are documented in her family's reality show, the 30-year-old stylist and former closet-organizer-to-the-stars also has several namesake perfumes, a shoe-shopping website, promotional deals with Sketchers shoes and QuickTrim weight-loss supplements, a series of fitness DVDs, and that new Kardashian Kollection at Sears.

"She's single-handedly been able to bring her entire family into the mix, not just Kim but the entire Kardashian clan," Schinman said. "Corporate America has woken up to the fact that this girl has such a following that she would be an ideal spokesperson who can really help move products, whether it's her own products in beauty and fashion or endorsing traditional companies like Sketchers.

"Right now, there's not a hotter reality personality out there than Kim."

Slideshow: The Kardashians (on this page)

And by selling the wedding, she helps keep it that way. Her fans are hanging on every incremental announcement, said Gillian Sheldon, vice president of programming for BUZZMEDIA, which produces the Kardashians' websites.

"People have shared in her love story and everyone is so excited," Sheldon said. "Not everyone can be invited to her wedding, but she brings people in with her blog, with a TV special on E!. She genuinely wants to share the moment with her fans because she cares that much about them."

Kardashian's website will feature a "virtual guest book" fans can sign on her wedding day, Sheldon said.

Could there be a backlash against the beautiful socialite-turned amateur porn star-turned reality TV entrepreneur for having a made-for-TV wedding? Schinman says no.

Slideshow: Greatest celebrity wedding kisses (on this page)

"People expect it from her," he said. "She needs to stay relevant and this has to be shared because that's how she makes her money."

It's all part of the lucrative Kim Kardashian brand. And one she zealously protects. Last month, Kardashian sued Old Navy for using a model who resembles her in its advertising.

"She is the brand and the people behind her are the people that are making the business decisions," Schinman said. "Part of it is luck, part of it is timing, and part of it is great business."

Kardashian said "I do" to that years ago.

Copyright 2011 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Photos: The Kardashians

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  1. Ripped from the headlines

    Bruce and Kris Jenner appear on the cover of Us Weekly in October 2013. The "Keeping Up With the Kardashians" family matriarch and her Olympic gold medal athlete husband have separated, the couple said in a joint statement to celebrity outlet E! News on Oct. 8, 2013. (AP) Back to slideshow navigation
  2. Posing in Paris

    Kim Kardashian and her rapper boyfriend Kanye West pose prior to the Givenchy 2014 Spring/Summer ready-to-wear collection fashion show in Paris on Sept. 29, 2013. (Pierre Andrieu / AFP - Getty Images) Back to slideshow navigation
  3. Just watch

    Kourtney Kardashian and Scott Disick attend a cocktail reception to celebrate the launch of a new watch for Audemars Piguet in Miami Beach, Fla., on Sept. 27, 2013. (Alexander Tamargo / Getty Images) Back to slideshow navigation
  4. The long and short of it

    Kendall Jenner, Khloe Kardashian, Kourtney Kardashian and Kylie Jenner attend the iHeartRadio Music Festival at the MGM Grand Garden Arena in Las Vegas on Sept. 21, 2013. (David Becker / Getty Images) Back to slideshow navigation
  5. Baby talk

    Kanye West joins host Kris Jenner during a taping of her talk show "Kris," in Culver City, Calif., on Aug. 19, 2013. West proclaimed his love for Jenner's daughter, Kim Kardashian, and their new baby girl, North, in the interview. (Barry J. Holmes / AP) Back to slideshow navigation
  6. She's got his back

    Rob Kardashian and his mom, Kris Jenner, during the unveiling of his new Arthur George collection at Neiman Marcus in Las Vegas on May 25, 2013. (Denise Truscello / Getty Images) Back to slideshow navigation
  7. Her divorce reality

    Kim Kardashian is surrounded by Los Angeles County Sheriff Deputies as she leaves the Stanley Mosk Courthouse after attending her divorce hearing from Kris Humphries on April 12, 2013, in Los Angeles. Kardashian was seeking an annulment of her 10-week marriage, claiming it was based on fraud. On April 19, 2013, a settlement for the divorce battle was reached after 536 days. (Kevork Djansezian / Getty Images) Back to slideshow navigation
  8. Lady in red

    Kris Jenner wears Badgley Mischka on the runway during The Heart Truth 2013 Fashion Show held at the Hammerstein Ballroom in New York on Feb. 6, 2013. (Jennifer Graylock / Getty Images) Back to slideshow navigation
  9. Court jesters

    Khloe Kardashian and Kylie Jenner laugh alongside their mom at an NBA basketball game between the New Orleans Hornets and Los Angeles Clippers at Staples Center in Los Angeles on Nov. 26, 2012. (Andrew D. Bernstein / Getty Images) Back to slideshow navigation
  10. Young love

    Kim Kardashian and Kanye West attend an NBA game between the L.A. Lakers and Denver Nuggets in May, 2012 in L.A. Though the pair had been friends for years, their dating relationship was considered to have gone public when West sang about her in his song "Theraflu" (now called "Way Too Cold"). (Noel Vasquez / Getty Images) Back to slideshow navigation
  11. Up front and personal

    Kourtney, Khloe and Kim Kardashian join Kris Jenner on stage during E!'s upfront at New York's Gotham Hall in April, 2012. (Dimitrios Kambouris / Getty Images) Back to slideshow navigation
  12. Dead to rights

    Kim Kardashian makes an appearance with April Bowlby in the season four premiere of Lifetime's "Drop Dead Diva." She plays Nikki, the new business partner of Bowlby's character, in a multiple-episode arc that begins airing June 3. (Bob Mahoney / Sony Pitcures via AP) Back to slideshow navigation
  13. Political ambitions

    Kris Jenner, "Modern Family's" Sofia Vergara and Kim Kardashian attend the 2012 White House Correspondents' Association Dinner in April, 2012 in Washington. (Getty Images) Back to slideshow navigation
  14. Mother and child

    Kourtney Kardashian arrives with her son Mason at Villa Pacri in New York for lunch. (Jackson Lee / Splash News) Back to slideshow navigation
  15. Lucky seven

    The family (Kendall Jenner, Rob Kardashian, Scott Disick, Kourtney Kardashian, Lamar Odom, Khloe Kardashian Odom, Kim Kardashian, Bruce Jenner, Kris Jenner, Kylie Kardashian) poses for a photo for season seven of their E! series, "Keeping Up With the Kardashians." (E! Entertainment) Back to slideshow navigation
  16. Family dinner

    Kourtney Kardashian, Kylie Jenner, Kendall Jenner, Kris Jenner and Kim Kardashian attend the RYU restaurant grand opening in April 2012 in New York. The restaurant is owned by Scott Disick. (Simon Russell / Getty Images Contributor) Back to slideshow navigation
  17. Selling out

    Kim and Khloe promote The Kardashian Kollection at the Woodfield Mall in April, 2012 in Schaumburg, Ill. (Timothy Hiatt / Getty Images Contributor) Back to slideshow navigation
  18. Revolting masses

    Kim Kardashian's estranged husband, Kris Humphries, takes it on the chin from Atlanta Hawks fans, who taunt him over his failed marriage while he shoots a foul shot at an NBA basketball game in March, 2012 in Atlanta. (David Goldman / AP) Back to slideshow navigation
  19. Take a powder

    While walking the red carpet at her "True Reflection" fragrance launch in London on March, 2012, Kim Kardashian is hit with white powder by a woman. Kardashian was unharmed and returned to the carpet shortly thereafter. The woman was detained by hotel security. (Getty Images) Back to slideshow navigation
  20. Total Khaos

    Scott Disick, Robert Kardashian Jr., Kim Kardashian, Kourtney Kardashian, Khloe Kardashian, Kylie Jenner, Kris Jenner and Kendall Jenner arrive at the grand opening of the Kardashian Khaos store at the Mirage Hotel & Casino in Las Vegas on Dec. 15, 2011. (Ethan Miller / Getty Images) Back to slideshow navigation
  21. Separate ways

    Kim Kardashian and Khloe stay tight while promoting their Kardashian Kollection Handbag launch in Sydney, Australia, just two days after Kim filed for divorce from Kris Humphries. (Tracey Nearmy / EPA) Back to slideshow navigation
  22. Fashionable family

    Kendall Jenner, Kourtney Kardashian, Kim Kardashian, Kris Humphries and Brody Jenner attend the Abbey Dawn by Avril Lavigne Spring 2012 fashion show during Style360 at New York's Metropolitan Pavilion on Sept. 12, 2011. (Jerritt Clark / Getty Images Contributor) Back to slideshow navigation
  23. The next generation

    Kendall Jenner, 15, half-sister to Kim, Kourtney and Khloe Kardashian, walks the runway at the Evening Sherri Hill Spring 2012 fashion show during Mercedes-Benz Fashion Week at New York's Trump Tower Grand Corridor on Sept.14, 2011. (Jeff Schear / Getty Images) Back to slideshow navigation
  24. Ballroom blitz

    Rob Kardashian performs on a 2011 episode of "Dancing With the Stars." Sister Kim performed in 2008 but only made it to week three. Rob said he hoped to lose weight while on the show. (ABC) Back to slideshow navigation
  25. The bride cuts the cake

    Kim Kardashian and Kris Humphries cut their wedding cake, reportedly modeled after that of Prince William and Kate Middleton, on Aug. 20, 2011, in Montecito, Calif. The 6-foot-tall cake reportedly cost around $20,000. (Albert Michael / Startraksphoto) Back to slideshow navigation
  26. Animalistic

    Khloe Kardashian, Kylie Jenner, Kris Kardashian, Kourtney Kardashian, Kim Kardashian, and Kendall Jenner arrive on the red carpet of the Kardashian Kollection Launch Party on Aug. 17, 2011, in Hollywood, Calif. (Jason Merritt / Getty Images) Back to slideshow navigation
  27. Slam dunk

    Kim Kardashian, right, and New Jersey Nets basketball player Kris Humphries make their first public appearance as an engaged couple at the charity Amber Lounge Fashion show in Monaco on May 27, 2011.

    Humphries put a ring on it in grand style, opting for a 20.5 carat bauble that reportedly set him back $2 million. (EPA, Getty Images) Back to slideshow navigation
  28. Up and coming

    Kendall and Kylie at the premiere of Walt Disney Pictures' "Prom" at the El Capitan on April 21, 2011, in Los Angeles. The teen girls are the daughters of Kris and Bruce Jenner. Kendall is a model signed with Wilhelmina Models, while youngest child Kylie is hoping to follow in her sister's modeling footsteps. (Frazer Harrison / Getty Images) Back to slideshow navigation
  29. One and only

    Rob Kardashian and Audrina Patridge arrive at the launch of her new VH1 reality show "Audrina" in Los Angeles on April 13, 2011. Rob is the only son of Kris and her first husband, the late Robert Kardashian. (Michael Buckner / Getty Images) Back to slideshow navigation
  30. The stars

    Kim, Khloe and Kourtney pose together at the Unbreakable fragrance launch party in Los Angeles on April 4, 2011. The three oldest children of Kris and Robert Kardashian are the most recognizable faces of the family. They co-own a women's fashion boutique called D-A-S-H, which has locations in MIami, New York and their hometown of Calabasas, Calif. (Frederick M. Brown / Getty Images) Back to slideshow navigation
  31. Courting Kourtney

    Kourtney Kardashian poses with Scott Disick, who has appeared on all of the family's reality shows and was shown getting help for his alcohol and anger issues after Kourtney left him for a time. The two have a son named Mason and a daughter, Penelope. (Ethan Miller / Getty Images) Back to slideshow navigation
  32. Spinning dreams

    Khloe and her husband, L.A. Laker Lamar Odom, are the stars of the family's latest E! spin-off, "Khloe and Lamar." The pair wed in 2010 just one month after they met. In 2013, the couple faced breakup rumors. (James White / E!) Back to slideshow navigation
  33. Daytime leap

    Kourtney made her acting debut when she guest starred on the ABC soap opera "One Life to Live." Her episode aired on March 28, 2011. (Heidi Gutman / ABC) Back to slideshow navigation
  34. Makes scents

    Kim launched her newest fragrance, Kim Kardashian, at Macy's Glendale Galleria on Feb. 22, 2011, in Glendale, Calif. Kim first shot to fame in 2007 when a home sex tape of her with then-boyfriend Ray J was released by Vivid. (Toby Canham / Getty Images) Back to slideshow navigation
  35. A dude in cougar's clothing

    The Kardashian sisters appear as presenters at the 2010 Teen Choice Awards on Aug. 8 in Universal City, Calif. Comedian George Lopez joined the trio in drag as Kougar Kardashian. (Kevin Winter / Getty Images ) Back to slideshow navigation
  36. A high note

    Kim attends the 53rd annual Grammy Awards on Feb. 13, 2011, in Los Angeles. The reality star debuted her single "Jam (Turn It Up)" on Dec. 31. 2010. She said her pals Ciara and Kanye West forced her into doing a song. Her decision to do the single and the recording process was featured on an episode of "Kourtney and Kim Take New York." (Chris Pizzello / AP) Back to slideshow navigation
  37. Close ties

    Kourtney, Kim and Khloe join their mom Kris at the Famous Cupcakes Launch Party on Oct. 7, 2009, in Beverly Hills, Calif. (Frazer Harrison / Getty Images) Back to slideshow navigation
  38. Dismissed

    Kim Kardashian and her professional dance partner, Mark Ballas, were eliminated in October of 2008 from ABC's popular dancing competition, "Dancing with the Stars."

    "Today, five years ago, my father passed away, and I just know he's really happy and watching over me, and I made him proud," Kardashian, daughter of late attorney Robert Kardashian, said after her dismissal. (Kelsey Mcneal / ABC) Back to slideshow navigation
  39. Sneak peek

    A poster promoting "Keeping Up With the Kardashians" from the first season. The show was described as "a peek inside the private family life of 20-something socialite Kim Kardashian." (E!) Back to slideshow navigation
  40. Famous friends

    Kim Kardashian, left, Paris Hilton, center, and Nicky Hilton attend the after party following the premiere of HBO's "Entourage" at the Hollywood Social on June 1, 2006, in Hollywood, Calif.

    In a Harper’s Bazaar interview, Kim said she traveled the world with Paris in the mid 2000's. "We had so much fun," Kim said. "I had never traveled the world like that. It was so neat, all the things we did. I think I learned a lot from her." (Stephen Shugerman / Getty Images) Back to slideshow navigation
  41. Blast from the past

    Khloe Kardashian, left, Kourtney Kardashian, Bruce Jenner, Kris Kardashian, Robert Kardashian and Kim Kardashian in 1995. Jenner, a gold medal Olympic athlete, married Kris Kardashian in 1991.

    "I've been very blessed with 10 children and its been a lot of fun over the last couple of years," Jenner said in an interview with Stylelist. "There's nothing better for a parent than watching your children do well in what they're trying to accomplish." (Ron Galella, Ltd. / WireImage) Back to slideshow navigation
  42. Legal legacy

    In a 1995 file photo, murder defendant OJ Simpson, right, consults with friend Robert Kardashian, center, and attorney Alvin Michelson, during a hearing in Los Angeles. Kardashian, a businessman and lawyer who was a key figure in the Simpson saga and part of his legal "dream team," died in Los Angeles from cancer of the esophagus on Oct. 2, 2003. He was 59.

    Son Robert Kardashian got a large tattoo of his father’s face covering the whole of his left forearm in tribute. (Vince Bucci / AFP - Getty Images) Back to slideshow navigation
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  1. Image: Kris Jenner Bruce Jenner
    AP
    Above: Slideshow (43) The Kardashians
  2. Image: Kate Moss and Jamie Hince - Wedding
    Indigo / Getty Images via InStyle.com
    Slideshow (9) Greatest celebrity wedding kisses

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