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Image: The Situation and Pauly D
Elisabetta Villa  /  Getty Images
Mike "The Situation" Sorrentino, left, and Paul "Pauly D" DelVecchio tweeted their frustration at Abercrombie and Fitch.
Access Hollywood
updated 8/17/2011 9:00:01 PM ET 2011-08-18T01:00:01

Mike “The Situation” Sorrentino has something to say about retailer Abercrombie & Fitch’s offer to pay him to wear another brand’s clothing on “Jersey Shore.”

“Looks like Abercrombie got themself into a Situation!” the MTV reality star tweeted on Wednesday, followed by a link to a CNN finance article noting that the brand’s stock had dipped by nine percent.

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The retailer, whose outlets are known for their dark stores filled with loud music, said on Tuesday it would offer a “substantial payment” to The Sitch, or any of his castmates, as long as they stopped wearing the label’s gear on “Jersey Shore.”

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Abercrombie said the series is “contrary to the aspirational nature of the brand.”

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Paul “DJ Pauly D” Delvecchio had his own comment, calling the brand out on Twitter for reportedly previously selling shirts with the “Jersey Shore” gang’s famous catch phrase – GTL – gym, tan, and laundry.

Story: Abercrombie wants 'Situation' out of its clothes

“Hmmm if They Don’t Want Us To Wear Those Clothes Why Make GTL Shirts #yourPRsux,” he wrote, tweeting to a picture of an Abercrombie & Fitch T-shirt with “GTL” stamped on it above the word “Fitch.”

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Video: Abercrombie to ‘Jersey’: Don’t damage our brand

  1. Closed captioning of: Abercrombie to ‘Jersey’: Don’t damage our brand

    >>> how would you like to make money for doing nothing at all. abercrombie and fitch has offered to pay the situation and " jersey shore " classmates to stop wearing his clothes. jeff is in lower manhattan this morning.

    >> money for nothing. you heard of product placement? this is the exact opposite of that. it's bizarre. out of nowhere, abercrombie & fitch put out this release. saying, request it the situation could cause significant damage to our image." this is the same company that basically used his name last year to sell t-shirts.

    >> mark your calendars. for the first time, mike "the situation" sorention didn't cause a controversy. it came to him.

    >> that was pretty easy.

    >> on " jersey shore ," "the situation has worn clothing from abercrombie & fitch -- nice green pants. and he said the nature of the show is contrary to our brand and offered the situation and the re of the cast a substantial payment to stop wearing it.

    >> i wouldn't wear --

    >> i wouldn't date anyone who wears it things he wears.

    >> same between who's been under fire for exploiting children in re si ads, featuring half naked teenagers. the company is accused of discrimination against blacks, asian, and female employees. they settled several lawsuits. abercrombie was criticized for marketing push-up bikinis to young girl this is year.

    >> it's hypocritical that abercrombie would be pointing the finger at the situation saying he's too unseemly for their brand given the history of outlandish publicity stunts.

    >> the situation happened step up to the plate.

    >> speaking of the situation, abercrombie & fitch cashed in on his name last year, marketing this t-shirt, the fitchuation. now they say he hurts their brand.

    >> no doubt about it.

    >> it's bad.

    >> but not so fast. the situation hasn't agreed to the deal yet.

    >> if i was the situation, i would take the money and run. if someone is going to pay you not to work by all means, go for it.

    >> nice. the situation would not comment. neither would the rest of the cast. but mtv on jersey shore said it's a pr stunt and love to work with him on other ways. they can reach the largest youth audience on television. more sleepless nights for all of us. see if the situation takes this offer.

    >> on the edge of our

Photos: 'The Jersey Shore' gets around

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  1. Friends forever

    MTV's “Snooki & JWOWW” follows "Jersey Shore" BFFs Nicole “Snooki” Polizzi and Jenni “JWOWW” Farley as they start a new chapter in their lives. Snooki is pregnant and Jenni is getting serious in her romance. (MTV) Back to slideshow navigation
  2. Mom to be

    Nicole "Snooki" Polizzi visits the Elvis Duran Z100 Morning Show at Z100 Studio on June 20, 2012 in New York. The reality TV star is pregnant with her first child. (D Dipasupil / Getty Images) Back to slideshow navigation
  3. Muscle beach

    Michael "The Situation" Sorrentino films scenes for the fifth season of "Jersey Shore" in Seaside Heights, N.J., on June 5, 2012. The reality TV star recently completed an in-patient treatment program for prescription medication addiction. (PacificCoastNews.com) Back to slideshow navigation
  4. Devils made them do it

    Cardboard cut-outs of the cast members of "Jersey Shore" are displayed behind the bench of the New Jersey Devils during a 2012 Stanley Cup Final game against the Los Angeles Kings at Staples Center in Los Angeles on June 4. (Bruce Bennett / Getty Images) Back to slideshow navigation
  5. Now that's Italian

    The cast of MTV's "Jersey Shore," from left, Sammi "Sweetheart" Gianicola, Deena Nicole Cortese, Ronnie Ortiz Magro, Mike "The Situation" Sorrentino, Paul "Pauly D" DelVecchio, Nicole "Snooki" Polizzi, Jenny "JWoww" Farley and Vinny Guadagnino at Hotel Brunelleschi in Florence, Italy, on May 19, 2011. The cast is on location in Florence filming the fourth season. (Elisabetta Villa / Getty Images) Back to slideshow navigation
  6. Taking it to the streets

    Nicole "Snooki" Polizzi, left, and Nicole "Deena" Cortese walk along Via dei Calzaiuoli in Florence, Italy, on Monday May 23, 2011. (Francesco Bellini / AP) Back to slideshow navigation
  7. Down the 'Shore'

    The season two cast of "Jersey Shore." The MTV reality show was a surprise hit in 2009, sent its cast to Florida for a second season, then back to Jersey for a third. (MTV) Back to slideshow navigation
  8. Wowing them

    Jenni "JWoww" Farley of "Jersey Shore" and boyfriend Roger Matthews visit The Foundation Room in Showboat Atlantic City on Saturday March 26, 2011 in Atlantic City N.J. (Tom Briglia / Getty Images Contributor) Back to slideshow navigation
  9. I've got your back

    Sammi Giancola and Ronnie Ortiz-Magro struck up a relationship in the third episode of the show's first season. (MTV) Back to slideshow navigation
  10. Snooki as author

    Nicole "Snooki" Polizzi, perhaps the most famous member of the cast, released a novel, "A Shore Thing," in 2011. Despite being heavily promoted with numerous appearances by Polizzi on national television, it reportedly did not sell well. But Snooki had the last laugh on literature: She reportedly earned $32,000 to speak at Rutgers University, $2,000 more than the school paid Nobel Prize winning author Toni Morrison. (Bobby Bank / WireImage) Back to slideshow navigation
  11. Happy Valentine's Day...

    Ronnie Ortiz-Magro is arraigned before Superior Court Judge Stephanie Wauters on Monday, Feb. 14, 2011, in Toms River, N.J. Ortiz-Magro pled not guilty to an aggravated assault charge. (Tim Mccarthy / The Asbury Park Press via AP) Back to slideshow navigation
  12. Treat your feet

    Polizzi promotes her Snooki Slippers line at the MAGIC clothing industry convention at the Las Vegas Convention Center on Tuesday, Feb. 15, 2011 in Las Vegas. She says the leopard-print ones are her favorites. (Ethan Miller / Getty Images) Back to slideshow navigation
  13. Jersey style

    Cast member Vinny Guadagnino and fashion designer Richie Rich attend Guadagnino's IHAV clothing line launch party at Greenhouse on Monday, Jan. 3, 2011 in New York. (Astrid Stawiarz / Getty Images) Back to slideshow navigation
  14. Which one's Goofy?

    Paul "Pauly D" Delvecchio poses with Goofy in the Magic Kingdom on Friday, Oct. 22, 2010 in Lake Buena Vista, Florida. Delvecchio was at the theme park to announce his involvement as a DJ for "Disney Grad Nite 2011," a private, after-hours party at the Magic Kingdom in April and May 2011 for high school seniors from across the country. (Handout / Getty Images) Back to slideshow navigation
  15. Life's a beach

    The second-season cast soaked up the sun down in Miami, Florida. (MTV via AP file) Back to slideshow navigation
  16. Not-so-fancy footwork

    Mike "The Situation" Sorrentino participated in season 11 of "Dancing With the Stars." He was paired with pro partner Karina Smirnoff, but was eliminated after four weeks of competition. (Adam Larkey / ABC via AP) Back to slideshow navigation
  17. Rising stock

    Mike "The Situation Sorrentino," Ronnie Ortiz-Magro, Sammi "Sweetheart" Giancola, Pauly Delvecchio, Nicole "Snooki" Polizzi, Vinny Guadagnino and Jenni "JWoww" Farley participated in the opening bell ceremonies of the New York Stock Exchange on July 27, 2010 (Richard Drew / AP) Back to slideshow navigation
  18. Out for a 'Late Show'

    Nicole "Snooki" Polizzi and her signature "poof" hairstyle appeared as a guest on "The Late Show With David Letterman" on Sept. 21, 2010, where she later shared a fist pump with the host. (John Paul Filo / CBS via AP) Back to slideshow navigation
  19. A stand-up routine

    The cast appeared at the Television Critics Association on Aug. 6, 2010 in Beverly Hills, Calif. to promote the second season of their MTV hit. The gang remained on their feet throughout the entire presentation because, as MTV President of Programming Tony DiSanto explained, the girls were wearing short skirts and he feared wardrobe malfunctions. (Mark Davis / PictureGroup via AP) Back to slideshow navigation
  20. Admirable body of work

    Mike "The Situation" Sorrentino is perhaps most famous for his abs, which he likes to show off every chance he gets. (Matt Sayles / AP) Back to slideshow navigation
  21. Hot-tub hijinks

    The MTV Video Music Awards poked fun at the hit show on Sept. 12, 2010 when it had host Chelsea Handler joining the "Shore" gang in one of their favorite spots for hookups -- a hot tub -- and emerging very pregnant. (Matt Sayles / AP) Back to slideshow navigation
  22. Big trouble for little Snooki

    "Jersey Shore" star Nicole "Snooki" Polizzi landed herself in big trouble in late July 2010 while partying in Seaside Heights, N.J. She was arrested for disorderly conduct and creating a public nuisance, and was later sentenced to complete two days of community service. (Mel Evans / AP) Back to slideshow navigation
  23. Get in the ring

    Jenni "JWOWW" Farley, left, appeared on Spike TV's "TNA Impact" wrestling program on Oct. 11, 2010, where she faced off against a Snooki lookalike. The "Jersey Shore" star earned a reported $15,000 for her appearance. (Gerardo Mora / Getty Images) Back to slideshow navigation
  24. MTV's darlings

    The Situation, DJ Pauly D, Snooki and JWOWW -- "Jersey Shore's" biggest stars -- all made an appearance at the MTV Movie Awards on Sept. 12, 2010 in Los Angeles. (Chris Pizzello / AP) Back to slideshow navigation
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