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Image: Julia Roberts, Tom Hanks in "Larry Crowne"
Universal Pictures
"Larry Crowne" was expected to draw an older audience, but no one expected that 71% of the viewers would be over 50.
Hollywood Reporter
updated 7/5/2011 9:53:22 AM ET 2011-07-05T13:53:22

Universal knew that Tom Hanks and Julia Roberts’ new summer movie "Larry Crowne" would play best to adults, but no one expected a full 71% of the audience to be over the age of 50.

“My goodness, there are bristlecone pines younger than this movie,” one rival studio exec said.

"Larry Crowne" opened over the long July 4th weekend to $15.7 million, widely labeled a disappointment, considering the star power of Hanks, 54, and Roberts, 43, previously two of the world’s big box office draws.

But as actors age, so do their audiences.

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Story: 'Larry Crowne' plays for laughs at expense of promising plot

According to CinemaScore, the outside firm that studios use to do exit polling, only 2% of "Larry Crowne’s" audience was under the age of 18, while 5% were between the ages of 18 and 24. That means 93% were over the age of 25.

That’s old even for an adult-skewing pic. Overall, "Larry Crowne" received a B CinemaScore.

Universal’s own exit polling was slightly different, showing that 81% of those buying tickets were over the age of 35, compared to CinemaScore’s 86%.

The studio distributed "Larry Crowne" on behalf of Hanks’ Playtone and Vendome Pictures, which fully financed the $30 million comedy-drama.

Story: Tom Hanks takes on recession in 'Larry Crowne'

Hanks, who co-wrote the film with Nia Vardalos, was the biggest draw, according to CinemaScore (that makes sense, since 64% of the audience was female). Roberts was the second-biggest reason why moviegoers turned out.

"Larry Crowne" follows a veteran who loses his job and decides to enroll in community school, where he meets and falls for a teacher.

Story: 3-D helps 'Transformers' to $400M global haul

Heading into the weekend, Universal and the filmmakers had modest expectations for the film, considering its reasonable production budget. The studio says the movie, like other adult-skewing titles, will continue to build its audience over time.

Last summer, Roberts’ film "Eat Pray Love" opened to $24 million, but ended up cuming $80.6 million domestically.

STORY: Tom Hanks' 'Larry Crowne': What the critics say 

"Larry Crowne" is the second film pairing Hanks and Roberts after Charlie Wilson’s War. That film opened to $9.7 million, and cumed $66 million domestically.

"Larry Crowne" was designed to serve as counter programming to the action-packed "Transformers: Dark of the Moon," but it's always possible that "Dark of the Moon" kept some adults away from the film.

Copyright 2012 The Hollywood Reporter

Discuss: 'Larry Crowne'

An older audience saw "Larry Crowne," but isn't that a good thing? Does every movie need to be aimed at teenyboppers?

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Photos: Tom Hanks

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  1. Captain of his soul

    Actor and two-time Oscar winner Tom Hanks appeared at a special screening for his latest film, "Captain Phillips" at the Newseum on Oct. 2, 2013 in Washington, D.C. (Alex Brandon / AP) Back to slideshow navigation
  2. Taken over

    Hanks plays the title role in 2013's "Captain Phillips," a film based on the real-life kidnapping of a cargo ship captain and his crew by Somali pirates. (AP) Back to slideshow navigation
  3. Get 'Lucky'

    Hanks made his Broadway debut in April 2013 in the role of Pulitzer Prize-winning journalist Mike McAlary in "Lucky Guy," a play written by the late Nora Ephron. Here, he attends the 67th Annual Tony Awards at Radio City Music Hall on June 9 in New York; Hanks was nominated for his role. (Neilson Barnard / Getty Images) Back to slideshow navigation
  4. Primitive culture

    In 2012's "Cloud Atlas," one of Hanks' multiple characters was from the distant, post-apocalyptic future in which he had to save members of his clan from marauding outsiders. (Warner Bros.) Back to slideshow navigation
  5. Through the years

    Hanks poses with "Cloud Atlas" co-star Halle Berry at the film's German premiere on Nov. 5, 2012. The pair play multiple characters across generations in the sci-fi film. (Andreas Rentz / Getty Images) Back to slideshow navigation
  6. Friends for a cause

    Hanks, right, joins Sting and his wife Trudie Styler and Sir Elton John during the auction following the Revlon concert for the Rainforest Fund at The Pierre Hotel in New York on April 3, 2012. (Kevin Mazur / WireImage) Back to slideshow navigation
  7. Top of his 'Game'

    Hanks and wife Rita Wilson attend the "Game Change" premiere at the Ziegfeld Theater in New York on March 7, 2012. Hanks was executive producer of the HBO film about Sarah Palin's run for the vice presidency. (D Dipasupil / FilmMagic) Back to slideshow navigation
  8. Let's get 'Loud'

    Hanks stars with Thomas Horn in a scene from 2011's "Extremely Loud and Incredibly Close." The film tells the story of a young boy who believes his father, who died in the World Trade Center on 9/11, has left a final message for him hidden somewhere in New York City. (Warner Bros.) Back to slideshow navigation
  9. Causing a spectacle

    Hanks poses during a photocall ahead of the premiere of his latest movie "Larry Crowne" in Berlin on June 9, 2011. The comedy romance stars Hanks and Julia Roberts. (John Macdougall / AFP - Getty Images) Back to slideshow navigation
  10. On the road in 'Larry Crowne'

    When appealing everyman Larry Crowne (Tom Hanks) is inexplicably fired from his job as a big box store clerk in "Larry Crowne," he realizes it’s time for some life changes. Directionless and deep in debt, he returns to college where he befriends a group of scooter-riding students and eventually develops an affection for his beautiful speech class instructor, Mercedes Tainot (Julia Roberts). (Universal Pictures) Back to slideshow navigation
  11. 'Howdy, pardner!'

    Hanks greets Woody, the charater he voices in the "Toy Story" series at the world premiere of Disney Pixar's "Toy Story 3" at El Capitan Theatre in Hollywood, Calif., on June 13, 2010. (Danny Moloshok / Reuters) Back to slideshow navigation
  12. Honoring veterans

    Producer-director Steven Spielberg, center, and Hanks, right, lay a wreath during at the WWII Memorial in Washington on March 11, 2010, during a ceremony to honor and pay tribute to WWII veterans who served in the Pacific. The event is timed for the March 14 premiere of HBO's "The Pacific," a television 10-part miniseries based on the true stories of World War II Marines who fought in the Pacific Theater. (Jewel Samad / Pool via AP) Back to slideshow navigation
  13. Driven to tears

    Hanks and Oprah Winfrey attend "Surprise Oprah! A Farewell Spectacular" at the United Center in Chicago on May 17, 2011. (Daniel Boczarski / Getty Images) Back to slideshow navigation
  14. Eye on the ball

    Hanks, right, and his son Truman attend an NBA game between the Detroit Pistons and the Los Angeles Lakers at Staples Center in Los Angeles on Jan. 4, 2011. (Noel Vasquez / Getty Images) Back to slideshow navigation
  15. Underground mystery

    Hanks, left, and director Ron Howard re-teamed for a 2009 sequel to "The Da Vinci Code" called "Angels & Demons," in which the actor reprises his role as Professor Robert Langdon. This time, Langdon must work to stop a terrorist act at the Vatican. (Columbia Pictures) Back to slideshow navigation
  16. Like father, like son

    Hanks, left, and his son Colin attend a screening of "The Great Buck Howard" on March 10, 2009, in New York. In the film, the elder Hanks plays the father of Colin's character. "Buck Howard" was not the first time the father and son worked together: Colin's first film appearance was as a page in his father's "That Thing You Do!" He also appeared in "Band of Brothers." (Evan Agostini / AP) Back to slideshow navigation
  17. Presidential honors

    Hanks speaks during "We Are One: Opening Inaugural Celebration at the Lincoln Memorial" in Washington, on Jan. 18, 2009, prior to the Jan. 20 inauguration of President Barack Obama. (Alex Brandon / AP) Back to slideshow navigation
  18. History lesson

    Actor Paul Giamatti, far left, House Minority Leader John Boehner (R-OH), second from left, Hanks, and U.S. House Speaker Nancy Pelosi (D-CA) sit down for a screening of the HBO miniseries "John Adams" at the U.S. Capitol in Washington, on March 5, 2008. Hanks produced the historical miniseries, in which Giamatti stars as Adams, the second president of the United States. (Jonathan Ernst / Reuters) Back to slideshow navigation
  19. Rare misfire

    In 2007's "Charlie Wilson's War," Hanks stars as a Texas congressman who decides to raise money to fund Afghan rebels in their war with the Soviet Union. Though future "Larry Crowne" co-star Julia Roberts shared the screen and Philip Seymour Hoffman was nominated for an Oscar, the film was considered a box-office disappointment. (Universal Pictures) Back to slideshow navigation
  20. Bad hair day

    In 2006's "The Da Vinci Code," Hanks stars as Professor Robert Langdon, who investigates a murder inside the Louvre that leads him to the discovery of an incredible secret about the origins of Christianity. Audrey Tautou co-starred in the Ron Howard-directed film, in which Hanks was much chided for his long, slicked-back hairstyle. (Columbia Pictures) Back to slideshow navigation
  21. Pledging allegiance

    Hanks and then-President George W. Bush, right, stand on stage at the dedication of The World War II Memorial on May 29, 2004, in Washington. The memorial was finished 59 years after the Allies victory in Europe and Japan and meant to honor the 16 million who served in World War II. (Ron Sachs / Pool via Getty Images) Back to slideshow navigation
  22. Drawn that way

    Robert Zemeckis' 2004 film "The Polar Express" used motion-capture technology with live-action performances of the actors, after which he applied animation over the images. Hanks plays six roles in the film: Hero Boy, Father, Conductor (pictured), Hobo, Scrooge and Santa Claus. (Warner Bros.) Back to slideshow navigation
  23. Taking aim

    Hanks, left, re-teamed with Steven Spielberg for 2002's "Catch Me If You Can." Leonardo DiCaprio (right) stars as Frank Abagnale Jr., a man who in real life successfully conned his way through life by posing as an airline pilot, a doctor and a Louisiana prosecutor. Hanks plays the FBI agent who doggedly pursues, then catches up with him. (DreamWorks Pictures) Back to slideshow navigation
  24. Edge of darkness

    Hanks took a break from nice guy roles when starred with Paul Newman and Jude Law in 2002's "Road to Perdition." The Sam Mendes-directed film tells the story of a hitman (Hanks) who must go on the run when his son witnesses another assassin in the process of killing a man. (DreamWorks Pictures) Back to slideshow navigation
  25. Over there, over here

    Spielberg and Hanks hold their Outstanding Miniseries or Movie and Outstanding Directing for a Miniseries Emmys. They won them for HBO's "Band of Brothers," at the 54th Annual Emmy Awards on Sept. 22, 2002, a 10-part HBO miniseries that followed a company of soldiers from basic training through the end of World War II. (Lee Celano / AFP - Getty Images) Back to slideshow navigation
  26. Hungry for a role

    In Robert Zemeckis' 2000 film, "Cast Away," Hanks played a FedEx executive who, after a plane crash, survives on a deserted island for four years. When he returns, he realizes his life and the world have moved on. Production on the film was halted for a year so that Hanks could lose 50 pounds and grow out his hair. Hanks was nominated for an Oscar for the part. (20th Century Fox) Back to slideshow navigation
  27. The long walk

    In 1999's "The Green Mile," Hanks starred as a death row guard who realizes that the gentle giant he's guarding hasn't actually committed the crime for which he's about to be executed. The film was based on the novel by Stephen King, and written and directed by Frank Darabont. (Warner Bros.) Back to slideshow navigation
  28. Two of a kind

    After the successful romantic romp "Sleepless in Seattle," Hanks and Meg Ryan re-teamed for 1998's "You've Got Mail." The film, an update of 1940's "The Shop Around the Corner," features Ryan as an independent bookstore owner, who has an e-mail flirtation with Hanks, though she doesn't realize he works for a bookstore chain. (Warner Bros. via Getty Images) Back to slideshow navigation
  29. The fog of war

    Hanks, second from right, teamed up with director Steven Spielberg, second from left, for the 1998 film "Saving Private Ryan." The World War II film tells the story of a group of soldiers who go behind enemy lines to find another soldier whose two brothers have already been killed in action. (Getty Images) Back to slideshow navigation
  30. Clay day

    Hanks laughs after pulling his hands out of wet cement as wife Rita Wilson looks on during a July 23, 1998, handprint ceremony in front of the world famous Grauman's Chinese Theatre in Hollywood, Calif. Hanks and Wilson wed in 1988. (Vince Bucci / AFP - Getty Images) Back to slideshow navigation
  31. In the director's seat

    1996's "That Thing You Do!" was the first film both written and directed by Hanks, far left. The film told the story of The Wonders, starting second from left, Tom Everett Scott, Steve Zahn, Johnathan Schaech, Ethan Embry, a one-hit wonder band who shoot to the top of the charts and then break up. Hanks plays the A&R man who signs the band. (Getty Images) Back to slideshow navigation
  32. Toy oh toy!

    Hanks provides the voice of Woody, a cowboy doll whose place as a boy's favorite toy is usurped by Buzz Lightyear (voiced by Tim Allen) in 1995's "Toy Story." Directed by John Lasseter, the film was the first Pixar feature to warrant a sequel; as of 2011 a third had been released and a fourth was rumored to be in development. (Walt Disney Pictures) Back to slideshow navigation
  33. Royal welcome

    Princess Diana, left, met Hanks, his wife Rita Wilson, second from right, and director Ron Howard, center, at the London premiere of "Apollo 13" in September 1995. (Pool via Getty Images) Back to slideshow navigation
  34. Right stuff

    Hanks, center, stars as Jim Lovell in 1995's "Apollo 13," which tells the true story of a moon mission gone awry and how the men made their way safely back to Earth. Hanks' fascination with space led him to produce the HBO miniseries "From the Earth to the Moon" and co-write and co-produce the IMAX film "Magnificent Desolation: Walking on the Moon - 3D." Also pictured: Kevin Bacon (right) and Bill Paxton, far left. (AFP - Getty Images) Back to slideshow navigation
  35. Top of his game

    Hanks holds his Oscar for 1994's "Forrest Gump." He was only the second actor to win back-to-back Oscars, after Spencer Tracy. Hanks' first Oscar came the year before, for "Philadelphia." (Jeff Haynes / AFP - Getty Images) Back to slideshow navigation
  36. 'Life is like a box of chocolates...'

    Hanks in his Oscar-winning role in 1994's "Forrest Gump." In the film, he portrays an intellectually challenged man who makes his way through the world, becoming a part of famous moments in history by following the sound advice of his mother. (Paramount Pictures / Everett Collection) Back to slideshow navigation
  37. City of brotherly love

    In 1993's "Philadelphia," Hanks played a man with AIDS who is fired by his law firm due to his condition, and who hires a homophobic lawyer played by Denzel Washington to help him fight the wrongful termination. Hanks won his first Oscar for the role; during his acceptance speech, Hanks revealed that his high school drama teacher was gay. (Everett Collection) Back to slideshow navigation
  38. Starry-eyed

    Hanks was given a star on The Hollywood Walk of Fame in 1992, some years before he garnered his true acting acclaim. Still, he had already made "A League of Their Own" and "Sleepless in Seattle," that year, films which portended great things. (Vince Bucci / AFP - Getty Images) Back to slideshow navigation
  39. Hitting high notes

    After a series of not-so-funny comedies ("The Man With One Red Shoe," "The Money Pit"), Hanks, right, found his footing again with 1988's "Big." In the Penny Marshall-directed film, he plays a boy whose wish to be "big" is granted when he wakes up one morning as an adult. In one classic scene, Hanks shows his boss (Robert Loggia, left) how to play again when the two come across a piano mat inside a toy store. (20th Century Fox via AP) Back to slideshow navigation
  40. 'Splash'-ing around

    Hanks' first big post-"Bosom Buddies" feature was in 1984's "Splash." Directed by Ron Howard, the film tells the story of a man who falls in love with a mermaid (Daryl Hannah, left) and tries to help her fit into the human world. It also helped popularize the name "Madison" for girls, as that's the name the mermaid takes, after a New York City street, when she emerges on dry land. (Buena Vista Pictures / Everett Collection) Back to slideshow navigation
  41. Checking out

    Tom Hanks, left, with Peter Scolari, had only appeared in a horror movie and an episode of "The Love Boat" before joining "Bosom Buddies" in 1980. The sitcom, which ran for two seasons, told the story of two men who dressed as women in order to live in an all-female apartment building. It was a silly high concept, but Hanks' talent managed to shine through, turning the show into a cult classic. (Everett Collection) Back to slideshow navigation
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    Above: Slideshow (41) Tom Hanks
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    Slideshow (37) Julia Roberts
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