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Courtesy Kimberly-Clark
Huggies' Jeans Diapers now donate proceeds to charity.
By
TODAY contributor
updated 6/1/2011 4:16:08 PM ET 2011-06-01T20:16:08

By now, you're probably familiar with jeggings. You may even own a pair of jorts.

But have you encountered junderpants?

The wave of denim-simulating apparel has hit new levels of hybrid madness. From Huggies' diapers that look like denim (jiapers?) to jeans worn as pajamas, there's no end to the creative uses for plain old dungarees.

Video: Are you really saving at retail outlets? (on this page)

Here's a closer look at some of the most popular, most extreme entries into the frankendenim pantheon. One thing's for sure: They may be weird, but they're selling like hotcakes.

Meghan Sinclair/Team Coco

It all started with the jegging. The hybrid term — part legging, part jean — was coined sometime in 2009 to describe a product that offered the comfort and stretch of leggings with the figure-flattering capabilities and look of jeans. The style proved so popular that Conan O’Brien famously donned a pair of incredibly revealing acid-wash “majeggings” (that’s man jeggings) on his show last December.

And like it or not, jeggings aren’t going anywhere soon. According to New York Magazine, cotton prices have risen 126% since last July, which means jeans that use less cotton are cheaper. So jeggings, which incorporate stretchy synthetic materials like spandex and, due to their slim cut, use less fabric in general, are here to stay.

John Goodman  /  Courtesy Pajama Jeans
Pajama jeans have become so popular, they'll be hitting retail  stores this summer.

Jeggings too tight for you? Pajama Jeans have got you covered. If you’ve watched TV (really, we mean any channel), then you’ve probably seen the infomercial for Pajama Jeans, which are exactly what they sound like. “Looks like denim ... but feels like PJs!” the ad declares. Sounds silly, but the garment has garnered a serious Snuggie-like following. According to Sonia Makurdsik, the marketing consultant for Pajama Jeans, the company has seen a 200% increase in sales since launching last July on web sales alone.

Increased demand means, well, more Pajama Jeans. “Sales showed us that this is a product we want to launch in mass retail as well,” says Makurdsik. “Pajama Jeans will be in every major retailer — from drugstore chains to Walmart to Bed Bath & Beyond — by July.”

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Video: Shorts for every shape: Petite, curvy, tall (on this page)

Makurdsik credits the pants' instant success to a catchy commercial and filling a void in the market. “If you look at college kids, they’re going to school in pajamas and if you go to the airport, everyone is wearing sweat pants,” Makurdsik says. “So we thought, there’s a need for apparel that is comfortable on the inside where you feel like you have pajamas on, but is very stylish and you can wear them with flip-flops or with heels.”

Courtesy Japan Trend Shop
Junderpants, made in Japan, are meant to be worn UNDER your jeans.

And if sleepwear can get the denim treatment, why not underwear? Japan Trend Shop, an online store hawking quirky and unique products from Japan, is the source of what has come to be known as “junderpants” — tight boxer briefs that look like jean shorts. “For sure, the ‘worn’ denim look is all the rage in Tokyo at the moment,” the site’s description reads, “and this underwear adds innovation to that trend by transposing jeans fashion to your briefs.” And for just $63 (more than the price of some jeans), they can be yours.

This cheeky underwear costs how much?!

But the icing on the faux-denim cake, if you will, is Huggies’ Jeans Diaper. The brand released the denim-print diapers in limited release last summer and they sold so well they’re back again this summer, this time with a charity angle: For every Jeans Diaper and Jeans Wipes sold, Huggies will donate diapers to babies in need — up to 22.5 million diapers.

Why denim diapers?

Video: Swimsuits for hot mamas and moms-to-be

Kimberly-Clark, the brand that manufactures Huggies, found that by the time babies are 6 months old, nearly 60% of moms will have bought them denim pants. They also conducted a study that showed that 40% of moms wear jeans the majority of the week and own between four to six pairs each. Like mother, like baby, they figured.

“It's such a heartwarming moment when you see your baby in denim jeans because you're starting to see a little person,” says Keegan Coulter, a brand manager at Kimberly-Clark. “By the time a mom's baby is 6 months she'll have changed over 1,100 diapers — after that, it's not your most favorite task. But what's special about the jeans diaper is that it makes her feel like her cute baby is even more irresistibly cute.”

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Video: Budget-friendly beachwear

  1. Closed captioning of: Budget-friendly beachwear

    >>> this morning on "today's style" beachwear on a budget. from cover-ups to floppy hats you don't have to spend a fortune to be fashionable at the beach. kate has the scoop on where to find the best beachwear without breaking the bank. good morning.

    >> good morning to you.

    >> the trend has to be color this year.

    >> it is. we saw it for spring, but in summer, who doesn't want to wear color ? especially at these price points points. you're wearing a great color .

    >> thank you very much.

    >> and it goes beyond the beach now. you can throw it over a tank and wear it with jeans. this is calypso for target. it's about $29. it's adorable.

    >> but to really save money do the dress.

    >> this is called the two-timer. it's by roxy. and this is the tresz you could wear to the beach but if everybody wants to go out to lunch you throw it on.

    >> cute under a jean jacket.

    >> adorable.

    >> also color in sunglasses.

    >> this is an interesting way to add color to the look. these are $28. kate hudson has been seen wearing them.

    >> really?

    >> the big trend in hollywood --

    >> that makes me want to put on a pair. everyone wants to be kate .

    >> i do.

    >> she's beautiful.

    >> she is.

    >> i don't measure up, but, okay, fine. sandals, lots of color .

    >> exactly.

    >> and fun. but you don't have to have color wearing.

    >> finally flat sandals are in. they look good with the maxi dresses and skirts. at people stylewatch we love this version from mix-it. this is jc penney and it combines the ethnic trend. you get color , a flat sandal and boho chic .

    >> the whole ethnic trend has been going on for years.

    >> it's a summer classic. summer is when you want to wear it. designers can't get enough of it.

    >> let's talk about it.

    >> beyond the beach. these totes are so adorable. yes, you will want them at the beach but you will want to take them out with you all day long.

    >> totes are the thing. we don't want to use plastic bags.

    >> also in summer you don't want to run home to change or grab something. you want to find a bag you can throw in everything and be outside all day. this is from five below. it's $5. that's a good one, right?

    >> pretty good.

    >> how about these floppy hats? hats can be expensive.

    >> they can. these look good but offer a lot of protection. they have wide brims. this is from rumor. uh love the hat. i love the raffia edge. this is from stephanie greenfield. it looks like it costs more than it does. and this is from the gap. i love the chain detail.

    >> it doesn't feel heavy. probably keeps it in place. that's terrific. jewelry on the beach. not fancy. durable jewelry. but this is a way to up the game.

    >> a super cute trend. friendship bracelets are so wonderful. they add great color to your wardrobe. it's a little bit of the boho reference and you can customize the look. grab a few from one designer, a few from another. make your own style. these are from five below also. they are a dollar each.

    >> i love these. the little silk ones are bright. the teenagers will love it. the young people .

    >> but you can go swimming in them, too.

    >> they don't bleed.

    >> exactly.

    >> scarves. they are great protection and cool. they have the same ethnic feel.

    >> exactly. you're adding color to the wardrobe. it's easy if you were in a white cut-off and tank top you could add this for color . this is from rumor, old navy.

    >> very stylish. kate 's helping us

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