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Video: Danson’s quest to save Earth’s oceans

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    >>> ted danson is perhaps best known as the bartender sam malone on "cheers".

    >> yes, i'll take a message.

    >> well?

    >> you're a magnificent pagan beast.

    >> thanks. what's the message?

    >> so my place or yours?

    >> i have a roommate.

    >> yours it is.

    >> you know, i always wanted to pop you one. maybe this is my lucky day , huh?

    >> you disgust me. i hate you.

    >> are you as turned on as i am?

    >> more.

    >> what you may not know about ted danson , he's one of the world's leading ocean conservationists. his new book is called "ocean ia." good to have you here.

    >> thanks.

    >> you were at the height of your "cheers" fame and had an epiphany saying i don't want to be a guy only known for one thing. i think you thought i don't want to be a vapid hollywood type. so you educated yourself on this. what were the steps you took?

    >> i'm still vapid. i was walking on the beach with my daughters and we saw a sign that said "water polluted, no swimming." i had no idea how to answer it. it's so vast and beautiful, what's the problem. i started with an environmental lawyer friend of mine an organization called american oceans campaign which later, 10 years ago merged into oceania, the world's largest marine conservation group. i have always used hi, thank you for watching cheers, i appreciate that, come into the tent.

    >> it's a calling card, right.

    >> to these scientists.

    >> of all the charitable giving in this country, about 1% goes to the oceans. 99% goes to land-based charities. yet when you look at the earth the numbers are reversed.

    >> right. which is why it's a timely thing for the book. it's a little bit out of sight out of mind, but the trust is the oceans are at a tipping point.

    >> you say unless dramatic action or radical change occurs here are some of the scarry what-ifs. 2050 the great barrier reef dead. by 2080 island nations will be under water. within the next century the only seafood left to eat will be jellyfish. these are the claims that make headlines and sell books. is there science, in your opinion, to back that up?

    >> yes, but this is not what's going to happen. this is what could happen if we don't change.

    >> worst case scenario .

    >> right. it should not happen because you can change your ways and do the right thing. we are incredibly wasteful and destroying habitat, doing all these things wrong that we could turn around. for example, in this country our fish management system is pretty good actually. we have come a long way.

    >> what's the biggest piece of progress that's been made? you have said in the past that overfishing is basically one of the biggest problems. i know trawling, you think may be public enemy number one. what changes are happening?

    >> with oceania, we are now working with the fishing councils on the west coast . we set aside in the mediterranean and off the west coast a million square miles to no more offshore oil drilling , no more bottom trawling , period. they destroy the nurseries. they scrape the bottom and turn them into gravel pits instead of corals and nooks and crannies where little fish become the big fish we like to eat. we are destroying nurseries. about a third of the world's catch thrown overboard dead or dying because it's not the fish they are after.

    >> we are less than a few months from the world's oil disaster. do you think that disaster did in some way refocus people's attention on our seas to the point where we look at them differently now?

    >> i think so, to some degree. once again, we are screaming for more energy in this country and jobs are a big issue. people are becoming more focused, but the argument is the same. do we offshore oil drill or not? that's still very much alive.

    >> you talk about big changes we are making, for example, in the way we fish. what's the biggest thing you think an individual -- a viewer watching right now could do to positively impact the future of our oceans?

    >> you can do individual things like become an informed buyer of fish. ask at the counter, let me see the fda list, the fish that are safe to eat. some fish have too much mercury in them. don't eat farm salmon. most of our salmon comes from chile. they grind up three pounds of wild fish to make one pound of farmed salmon we can eat. stick to great alaskan wild salmon. educate yourself as a consumer. the truth is you need to be a global activist. it's impossible to do in our busy day. i offer you oceania.org. go online, click here and you become an e-activist. you click and in five minutes you are an activist that truly is making a difference.

    >> ted danson , nice to have you here.

    >> can i say one last thing?

    >> no.

    >> it's a hopeful book. not doom and gloom. this is what you can do to turn it around so you can answer your grandkids what did you do when you found out about it.

Submitted by Jonathan Westfield  /  UGC
Cover@David Fokos
TODAY books
updated 3/15/2011 6:31:48 AM ET 2011-03-15T10:31:48

Actor Ted Danson is best known for his role as Sam Malone, the bartender in "Cheers," but what many people don't know is that he is one of the world's leading ocean conservationists. Read an excerpt from his new book, "Oceana: Our Endangered Oceans and What We Can Do to Save Them."

Preface

I woke up screaming. It was late — two or three in the morning. The whole house was asleep, and I could hear the sound of surf outside the open windows of the little vacation beach house we had rented.

I was soaked with sweat, terrified, not sure if I was awake or dreaming.

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I was seven years old.

Clutching my stomach, my face a mask of pain and confusion, I stumbled into my parents’ bedroom. My mom and dad rushed me into the bathroom, splashed water on my face, and did their best to calm me down.

Soon enough I was back to normal, a sleepy, exhausted kid who just wanted to go back to bed. Everything was fine.

But the next night it happened again. And the next. And the one after that.

The same, terrible dream.

And here’s how it went:

I’m sitting on a beach, the middle of a glorious day, and a voice speaks to me out of the clear blue sky. God’s voice.

“Ted,” it says.

A bucket appears in the sand beside me.

And then a spoon filled with holes appears in my hand.

“You have one hour to empty the entire ocean into this bucket,” says the voice, “or the world will explode. And it will be your fault.”

Now, clearly this dream represents your basic, run-of-the-mill messiah complex, not uncommon among us actor types. But if you’re in the mood to grant me a little poetic license, you could say this was the awakening of my concern for our world’s oceans. And if so, then while I’ve spent the past twenty-five years actively working on the various issues facing our oceans, if you count the scary dream, my concern for the seas has actually been stirring inside me for more than a half century — for almost my entire life.

By the way, around the time I had that dream, there were this many of the “big fish” — the lions and tigers of the sea — in the ocean.

Fifty-five years later, as I’m writing this preface, only this many remain.

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I grew up about as far away from the ocean as you can get — first in the hills outside Tucson, Arizona, then among the Ponderosa pines of the northern part of that state, just outside of Flagstaff.

My father was an archaeologist and later became the director of the Museum and Research Center of Northern Arizona. Our home, just an hour south of the Grand Canyon, was routinely visited by some of the world’s leading scientists in the fields of geology, paleontology, anthropology, and, of course, archaeology.

My mother was very involved in our church and led a spiritual life, not just inside that Episcopal chapel but out in the foothills and forests that surrounded our home. She loved nothing more than going out for a walk. She took us — me and my sister — with her all the time, and when you went for a walk with my mother, you better not be in a hurry. Because she took in everything, she saw beauty everywhere, and she always stopped to relish it.

The more you look, the more you see. That’s something my mom taught me. She was the great appreciator. My father was much more the scientist — studying things, dissecting them, taking them apart, sorting them out, putting them back together, understanding what made them tick.

And, although I wasn’t aware of it at the time — I was busy playing with my friends, in the canyons and ravines around our house, just being a kid — I have no doubt that what my parents’ lives stood for back then somehow sunk in, providing a foundation for the advocacy work that I do today.

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I strongly believe that science and spirituality go hand in hand, and any conversation we have about the environment has to take both into account. Unless all our actions to save the oceans are based on science, we will end up doing more harm than good. And unless we acknowledge our spiritual connectedness to one another and to this planet we live on — unless we realize that almost everything each of us does has an impact on somebody else — we may never rise above our self-interests in order to gather the collective forces we need to face the environmental challenges that now surround us.

Speaking of self-interest, I was pretty much consumed by it until my mid-thirties. It was then, around my fourth year of playing Sam Malone on the TV show Cheers, that I noticed being a celebrity was not very different from being a five-year-old in a room full of adults. Everyone is focused on you. All the attention and energy in the room is directed your way. I realized that if I wasn’t careful, my life could easily spin out of control, and I’d run the danger of becoming the five-year-old who’s stayed at the grownups’ party too long. I knew that I needed to do something constructive with all that energy before it really screwed me up. I needed to focus it on something outside of myself.

That something, it turned out, became the oceans.

In 1984, my family and I moved to Santa Monica Canyon, about ten blocks from the Pacific.

One day I was walking on the beach with my two young daughters, Kate and Alexis, and we came upon a sign that said “Beach Closed, Water Polluted.” Kate, who was eight at the time, was puzzled as to why — and how — a beach could be closed. Frankly, I was just as puzzled as she was. When she asked me for an answer, I didn’t have one.

So I began looking for them. I started asking some questions myself.

Not long after that, I went to a neighborhood meeting that had been called in an attempt to stop Occidental Petroleum from drilling sixty oil wells near Will Rogers State Beach, right there beside Santa Monica and other surrounding communities.

The meeting was organized by a lawyer named Robert Sulnick, an environmental activist who’d been involved in these kinds of fights for many years. In the beginning, I was completely unaware of the complex web of forces threatening our oceans. I didn’t know any more about industrial bottom trawling, habitat destruction, ocean acidification, or government fishing subsidies than Sam Malone, the affable high school dropout turned bartender, did.

But I learned fast. Bob and I joined forces, ultimately stopping those wells from being drilled, and became great friends in the process. Flushed with success, a little naïve but full of passion, we created an organization called American Oceans Campaign. Our focus was on coastal pollution and maintaining the national moratorium on offshore oil drilling. I was full of a novice’s enthusiasm — eager to convert people to the cause and quick to spar with those who dared contradict me. I was quickly schooled by several conservative talk show hosts and rightfully learned my lesson. For a while, Howard Stern had a daily “Danson’s Countdown to Doom.” Rush Limbaugh took me to task when a rash prediction I made for the end of the oceans as we know them came and passed — and the oceans still looked pretty much the same ... at least to the untrained eye. So here’s what I learned: Stick to the science. Tell people what’s going on, turn them toward the experts who really know what’s happening, and then let the people themselves decide what to do about it. Don’t make speeches just to impress the audience with how much you’ve learned. Because there’s always so much more to know, whether you’re just starting out, or you’ve been at it a while. That’s why we need the experts, and we need to listen to them. Because they do know. I never let myself forget how lucky I’ve been to be able to meet many of these experts ... and to be able to help get their message out.

Excerpted from "Oceana"by Ted Danson. Copyright © 2011. Reprinted by permission of Rodale Books.

© 2012 MSNBC Interactive

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