1. Headline
  1. Headline
Image: Prom gown
Photo courtesy dressgoddess.com
The bejeweled frock is being billed as a prom gown, but the retailer doesn't think the two purchases were for teenagers.
By
updated 3/8/2011 6:02:13 PM ET 2011-03-08T23:02:13

If diamonds are a girl's best friend, a made-to-order $14,000 prom dress is going to become a blingy BFF for a few free-spending fashionistas.

An online retailer based outside Philadelphia has already sold two of the floor-length metallic silver gowns, which have hundreds of diamonds hand-sewn onto the bodice. They're custom made and take three to four weeks to complete.

Image: Prom dress
Photo courtesy dressgoddess.com
Retailer Jon Liney declined to give a total carat estimate for the dress.

A form-fitting strapless number with a thigh-high slit, the gown also sells without diamonds for $398.

"The reaction has been fantastic," said Jon Liney, who sells the gown on his 3-year-old website DressGoddess.com.

The actual price is $13,997. "My lucky number is 13," Liney said.

The bejeweled frock is being billed as a prom gown, but Liney said he doesn't think the two purchases were for teenagers. He will only say that one of the orders is from Europe, and the other is from the U.S.

  1. More from TODAY.com
    1. TODAY's Takeaway: Savannah overshares; Billy Crystal brings '700 Sundays' to TV

      Witnesses describe hearing the Mount Everest avalanche, Savannah already overshares and Billy Crystal brings "700 Sundays"...

    2. 'You helped me': After 23 years, Desert Storm veteran thanks pen pals
    3. Alan Thicke: 'I have a better body' than Homer Simpson'
    4. Kids scared of the Easter Bunny? Well, look at him!
    5. 'We are not equipped for this': Tamron, Willie face off against animals

"Ladies are truly looking for something that's unique. This is ultra-sophisticated. It's extravagant," said Liney, whose bricks-and-mortar store in Bensalem, just outside Philadelphia, has been selling prom gowns since 1969.

He declined to give a total carat estimate for the dress or say where the diamonds are purchased. The sewing work is done by seamstresses in another location, which he wouldn't identify because of security reasons.

If you're ready to whip out your credit card or take out a bank loan to get yourself that special occasion showstopper, however, you'll have to be patient: The diamond-less version of the dress, which is used as the basis for its custom cousin, is currently out of stock.

Liney said they'll be ready to ship again in around a month.

Copyright 2011 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

More on TODAY.com

TODAY's Takeaway
  1. TODAY

    Savannah overshares; Billy Crystal brings ‘700 Sundays’ to TV

    4/18/2014 8:29:08 PM +00:00 2014-04-18T20:29:08
  1. Doomed South Korean ferry’s captain taken into custody

    The captain of the sunken ferry in South Korea was taken into custody Friday and is facing five charges, including criminal negligence.

    4/18/2014 8:35:55 PM +00:00 2014-04-18T20:35:55
  2. Did South Korea ferry’s sharp turn cause it to sink?
  3. Teen ferry survivors comforted in devastated town
  1. Courtesy of Shawn Stock

    'You helped me': After 23 years, Desert Storm veteran thanks pen pals

    4/18/2014 8:51:52 PM +00:00 2014-04-18T20:51:52
  1. Courtesy of Kristen Hazelwood Jo

    Kids scared of the Easter Bunny? Well, look at him!

    4/18/2014 7:18:23 PM +00:00 2014-04-18T19:18:23
  1. This weekend on TODAY: Apps to keep teens from texting and driving

    Janice Lieberman takes a look at three new apps that are designed to keep your teens safe behind the wheel. Also, Ed Weeks from “The Mindy Project," the right way to cook a perfect Easter ham and more.

    4/18/2014 4:41:45 PM +00:00 2014-04-18T16:41:45