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Image: Palms Casino Resort
AP
This undated image courtesy of the Palms Casino Resort shows the Palms Pool and Bungalows at the Palms Casino Resort in Las Vegas. MTV is hosting its spring break special at the Palms.
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updated 2/23/2011 3:36:35 PM ET 2011-02-23T20:36:35

The cable network known for its strong teen following is taking the college tradition of spring break and making it an adults-only affair in Sin City.

MTV is bringing its raucous annual special Spring Break to Las Vegas, with five days of parties and concerts featuring up-and-coming music acts and personalities from the network's reality shows. It's the first time the network has filmed the special in Las Vegas, changing the dynamic from the usual beaches of Florida or Mexico to the pool of the Palms Casino Resort near the Las Vegas Strip.

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For the network, the move changes up the vibe of a yearly celebration that started in 1986. For the Palms, the show brings midweek customers during a time that Las Vegas is welcoming any visitors willing to spend money partying and gambling.

But given gambling and tight state regulations, college students can expect their underage friends to have a tough time getting into the party — should they choose to try.

"Everyone's going to be 21 that will be at the pool," said George Maloof, owner of the Palms. "We'll make sure of that, have plenty of security."

"It'll be just like what we've always done, which is having respect for obviously our license," he said.

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21 and over only
College kids have long sought destinations with relaxed laws for spring break because they often don't turn 21 until their junior or senior year in school. Mexico, for example, has a drinking age of 18, making places like Cancun and Rosarito Beach popular when schools take their mid-term breaks.

Even though casinos market only to those 21 and older, MTV's Spring Break still fits with the Palms, Maloof said.

"With our brand, it's a natural fit. We've always attracted the younger crowd and we've always been on the cutting edge of culture," he said.

Maloof and the Palms played host to MTV's "The Real World" in 2002, putting up seven residents — all over 21 — in a suite at the resort that's still rentable today.

Slideshow: Viva Las Vegas! (on this page)

Eric Conte, senior vice president of programming at MTV, said he doesn't think that restricting the festivities to only drinking-age adults will hurt the party or make students not want to come.

"We're also doing parties around some of our biggest franchises on MTV at some of the suites there at the Palms," he said. "We think just the overall excitement in the town is really beneficial and is helping us out so far."

Spring break boost
MGM Resorts International, the casino operator that runs 10 properties on the Las Vegas Strip, is expecting as much as a 20 percent increase in spring break travelers, including college students and families with children taking a break from school, Chief Marketing Officer Bill Hornbuckle said.

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"It fills, particularly midweek, some pretty good voids that might not otherwise be filled for us, and they'll have a great time," he said.

Hornbuckle said MGM Resorts is planning to cross-promote six properties on the Strip during spring break, letting guests staying at any of the properties access amenities and events at all of them. The party includes a March 12 concert with Cee Lo Green and The Ting Tings, on MGM Resorts land on the Strip across from the Luxor.

Hornbuckle said Las Vegas has become famous in the last decade for its pool party and nightclub scene, but also famous for its strict no-minors policy.

"Where they've tried to get into nightclubs historically, gamble at tables, we take that extremely seriously and that extends itself into spring break," Hornbuckle said. "As things are happening all over the world ... Las Vegas has become more and more attractive, particularly to this crowd. And so we've seen a benefit to that and I think this year will be, hopefully, an all-time high."

Maloof said the MTV event will bring a double-dip of benefits to the Palms, attracting students for the trip itself and giving the Palms airtime after the taping when the show airs in early March.

"I don't think we'll have an issue with selling out," he said.

Conte said musical acts scheduled to appear include Pitbull, Lupe Fiasco, Wiz Khalifa and Jason Derulo.

Copyright 2011 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Photos: Welcome to Vegas

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  1. Welcome to Las Vegas

    The Bellagio's fountain show entertains visitors nightly. In the background is Bally's Las Vegas, left, and Paris Las Vegas, which has a 50-story Eiffel Tower replica in front. Over 37.5 million people visit Las Vegas each year. (Ethan Miller / Getty Images) Back to slideshow navigation
  2. Fremont Street Experience

    Located in downtown Las Vegas, this exciting pedestrian promenade is home to approximately 16 million lights, making it one of the largest LED screens in the world. (Brian Jones / Las Vegas News Bureau) Back to slideshow navigation
  3. Looking for Lady Luck

    Casion visitors play slot machines at the Mirage Hotel & Casino in Las Vegas. (Ethan Miller / Getty Images) Back to slideshow navigation
  4. Dunking Elvis

    An Elvis impersonator performs a slam dunk during the 2007 NBA All-Star Game on February 18, 2007, at Thomas & Mack Center in Las Vegas. (Jesse D. Garrabrant / NBAEGetty Images) Back to slideshow navigation
  5. Grand casinos

    Lights from passing vehicles are seen in front of the MGM Grand Hotel/Casino in Las Vegas. (Ethan Miller / Getty Images) Back to slideshow navigation
  6. Poker face

    Jamie Gold, right, of California and Paul Wasicka of Colorado go head-to-head on the final table of the World Series of Poker no-limit Texas Hold 'em main event at the Rio Hotel & Casino on Aug. 11, 2006, in Las Vegas. Gold outlasted more than 8,700 other poker players to win the top prize of $12 million. Wasicka won just over $6.1 million for finishing second. (Ethan Miller / Getty Images) Back to slideshow navigation
  7. Glitz and glamour

    A Canon display is seen inside the Las Vegas Convention Center at the Consumer Electronics Show. Las Vegas is the nation's top business travel destination, with easy airline access, numerous hotel rooms, low rates, plentiful convention facilities and a wide range of dining and entertainment options. (Karl Polverino / Zuma Press) Back to slideshow navigation
  8. Over-the-top entertainment

    Performers ride a Volkswagen Beetle across the stage during a preview of "The Beatles LOVE by Cirque du Soleil" at the Mirage Hotel & Casino on June 27, 2006, in Las Vegas. (Ethan Miller / Getty Images) Back to slideshow navigation
  9. A New York minute

    The New York-New York Hotel & Casino in Las Vegas recreates the Manhattan skyline, complete with replicas of the Statue of Liberty, Empire State Building and Brooklyn Bridge. (Courtesy of MGM MIRAGE) Back to slideshow navigation
  10. Entertainment mecca

    Kenny Chesney performs "Out Last Night" at the 44th Annual Academy of Country Music Awards in Las Vegas on April 5, 2009. (Mark J. Terrill / AP) Back to slideshow navigation
  11. Tying the knot

    From left, Elvis Presley impersonator Norm Jones plays guitar as Bruce Barnett of Virginia Beach, Va., escorts his daughter Gayle to her wedding ceremony at the Graceland Wedding Chapel in Las Vegas, Nevada. Graceland is the oldest wedding chapel in Las Vegas and offers ceremonies with or without Elvis impersonators. (David Mcnew / Getty Images) Back to slideshow navigation
  12. Explosive attraction

    The $25 million, newly redesigned volcano display in front of the Mirage Hotel & Casino features 150 choreographed FireShooters sending fireballs more than 12 feet in the air and a custom soundtrack created by Grateful Dead drummer Mickey Hart and Indian tabla virtuoso Zakir Hussain. (Ethan Miller / Getty Images for MGM Mirage) Back to slideshow navigation
  13. A night on the Strip

    Hotels and casinos line the Las Vegas Strip. From thrilling roller coasters to erupting volcanos to art museums, Las Vegas' many attractions appeal to people of all ages and interests. (Ethan Miller / Getty Images) Back to slideshow navigation
  14. Fight night

    David Diaz and Manny Pacquiao fight during the fourth round of the WBC Lightweight Championship at the Mandalay Bay Events Center on June 28, 2008, in Las Vegas. Pacquiao won in a ninth-round knockout. (Harry How / Getty Images) Back to slideshow navigation
  15. Day at the races

    Rookie driver Shawn Langdon earned his first No. 1 qualifying position of his career at the SummitRacing.com NHRA Nationals at the Las Vegas Motor Speedway on April 4, 2009, in Las Vegas. (Richard Wong / NHRA via AP) Back to slideshow navigation
  16. Fabulous shopping

    The Juicy Couture retail store at The Forum Shops at Caesars Palace is seen before the grand opening February 5, 2009, in Las Vegas. (Ethan Miller / Getty Images for Juicy Couture) Back to slideshow navigation
  17. Stunning shows

    Buyi Zama as “Rafiki” in the opening number “The Circle of Life” from THE LION KING Las Vegas. (Joan Marcus / Disney) Back to slideshow navigation
  18. A slice of Italy

    Visitors take a gondola ride at The Venetian in Las Vegas. (Ethan Miller / Getty Images) Back to slideshow navigation
  19. Get into the groove

    Dina Buell, left, and Carla Giordano, both from California, dance at the pool at the Hard Rock Hotel & Casino during Rehab, the resort's weekly pool party, in 2005 in Las Vegas. (Ethan Miller / Getty Images) Back to slideshow navigation
  20. Let’s get this party started

    Party goers gather for the grand opening of LAX Nightclub Las Vegas in 2007. (Chris Weeks / WireImage) Back to slideshow navigation
  21. Big laughs

    Comedian Ellen DeGeneres performs at a taping of ''Ellen's Even Bigger Really Big Show'' during The Comedy Festival at The Colosseum at Caesars Palace in 2008 in Las Vegas. (Ethan Miller / Getty Images) Back to slideshow navigation
  22. A kingly stay

    The Excalibur Hotel and Casino features a castle motif with newly refurbished hotel rooms. (Courtesy of MGM MIRAGE) Back to slideshow navigation
  23. A dancing fountain

    Visitors are silhouetted against the backdrop of The Bellagio's fountain show on the Las Vegas Strip. (Ethan Miller / Getty Images) Back to slideshow navigation
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