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Mattel
Barbie and Ken, America's favorite fabulous plastic dolls, have a long history, logging in some 43 years as significant others.
By
TODAY contributor
updated 2/14/2011 8:07:05 AM ET 2011-02-14T13:07:05

She said yes!

After a long period of wooing that included going to such extremes as advertising his love all throughout New York City, Barbie is taking her main man Ken back.

“I'm in awe of the lengths Ken went to profess his love,” Barbie told TODAYshow.com — through a spokesperson — of their Valentine’s Day reunion. “He knows how to sweep a doll off her feet!”

Ken left no stone unturned in his quest to get the bodacious blonde back. He put his heart on his proverbial sleeve, posting on billboards starting Jan. 24 and on the Times Square Jumbotron starting Feb. 7 with such sentiments as “Barbie, I want you back,” “Barbie, you’re the only doll for me,” “Barbie, we were made for each other,” and a favorite, “Barbie, we may be plastic but our love is real.”

“Every doll dreams of romance and being swept off her feet,” Barbie continued. “Ken’s made that dream come true!”

Ken got some help from his parent company, Mattel, which ran the campaign in New York City and Los Angeles.

Mattel
Ken wooed back Barbie with some help from his parent company, Mattel, which ran a campaign in New York City and Los Angeles.

The plastic pair have a long history — logging in some 43 years as significant others — going through many looks, themes and hair colors.

The two were introduced in 1961 on the beach when Barbie was a blond and Ken sported brown locks. When the two officially became boyfriend and girlfriend in 1962, he was the blond and she had adopted some brunette glamour.

The disco era was good to the pair, both blond, glamorous and ready to party on a dance floor or at the beach (hello, Malibu Barbie and her dune buggy).

Barbie and Ken split after 43 years

Apparently, Barbie likes that beach look a little too much, as it was the root of her unraveling from Ken. In 2004, she took up with Blaine, an Australian surfer dude, and kicked Ken to the curb. There have been flirtations since then, but it seems that momentum for Ken started building after his appearance in “Toy Story 3,” which portrayed him as the ultimate bachelor.

Getting back together seemed to be their ultimate destiny. “No doll can resist a sweet talker like Ken,” Barbie added.

Why Ken is the new babe magnet in Toyland

Reuniting with Barbie is the cherry on the sundae for Ken, as this is his time. His ultimate bachelor status has inspired a new online reality show called “Genuine Ken: Search for the Great American Boyfriend.”

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And Ken took center stage last evening for a very special exhibit at Christie’s in New York City, during Mercedes-Benz New York Fashion Week. Six of the best menswear designers working today designed exclusive looks, inspired by Ken, which were then worked into vignettes among Christie’s contemporary art. CFDA/Vogue Fashion Fund winner Billy Reid, Michael Bastian, Nicholas K, Robert Geller, Simon Spurr and Yigal Azrouel all created custom outfits for our favorite man about town.

Vote: Are you happy that Ken and Barbie are back together?

In honor of their reunited state, Mattel is issuing a bathing-suited Barbie and Ken “She Said Yes” set for a mere $5 as a nod to the original dolls from the '60s.

Talk about a love story for the ages.

© 2013 NBCNews.com  Reprints

Photos: Barbie and Ken’s long-lasting love

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  1. Barbie and Ken

    Barbie and Ken, America's favorite fabulous plastic dolls, have a long history, logging in some 43 years as significant others. They've gone through many looks, themes and hair colors over that time. Take a look at their top moments. (Paul Jordan / Barbie via Mattel) Back to slideshow navigation
  2. 1960s Barbie & Ken

    It all started in the spring of 1961. Ken Carson was new on the scene and love was in the air...

    First introduced at the American International Toy Fair as Barbie doll’s boyfriend, Ken doll arrived on the scene March 11, 1961, standing 12 inches tall and sporting his now famous “molded” plastic hair. With his red bathing trunks, yellow beach towel and sandals, Ken was dashing and different from any other doll on the shelf. A few weeks after the fanfare of his global debut, Ken met Barbie for the first time on the set of their first TV commercial together. As soon as he laid eyes on the blond beauty, it was love at first sight. The rest, as they say, is history. (Barbie via Mattel) Back to slideshow navigation
  3. 1970s Barbie & Ken

    In the 1970s, the couple stepped out together with the grooviest hairstyles of the decade as Quick Curl Barbie and Superstar Ken. One of their most instantly recognizable looks, Sun Lovin' Malibu Barbie and Sun Lovin' Malibu Ken, made sun-kissed tans all the rage. (Barbie via Mattel) Back to slideshow navigation
  4. 1979 Barbie and Ken

    The disco era was good to the pair, both blond, glamorous and ready to party on a dance floor or at the beach (hello, Malibu Barbie and her dune buggy). (Paul Jordan / Barbie via Mattel) Back to slideshow navigation
  5. 1980s Barbie and Ken

    The duo tried many different careers, including roles in business, politics and even space exploration. They also tried on new roles as Olympians, pilots and dancers — but never lost sight of their adoration for each other. (Barbie via Mattel) Back to slideshow navigation
  6. 1984 Barbie and Ken

    Throughout the '80s, the couple continued to set trends with their big hair and flashy style as Dream Date Barbie and Dream Date Ken. (Paul Jordan / Barbie via Mattel) Back to slideshow navigation
  7. Rollerskating Barbie and Ken, 1980s

    The fantastic plastic couple were known for their many extracurricular activities. The two loved to skate, swim and buy expensive toys for their Malibu dream house. (Barbie via Mattel) Back to slideshow navigation
  8. Barbie and Ken, 1990

    Barbie and Ken share an immense love of style and the two never shy away from new trends and bright fads. () Back to slideshow navigation
  9. 2004 Barbie and Ken Breakup

    On Valentine’s Day 2004, after more than 43 years together, Hollywood’s quintessential couple decided to spend time apart. Creating a worldwide sensation, Barbie began dating Blaine, an Aussie surfer who charmed his way into her heart.

    However, proving that true love stays in your heart forever, Ken made a big play to get Barbie back in 2006. He enlisted the help of celebrity stylist Phillip Bloch to impress Barbie with a “Hollywood makeover.” Although Ken scored big points with Barbie for the effort and new look, the two dolls remained just friends. (Barbie via Mattel) Back to slideshow navigation
  10. Barbie and Ken in 'Toy Story 3'

    After several low key, behind-the-scenes years, Ken decided it was time to step out in a big way in 2010. In the spring of that year, Ken reignited his mass pop culture appeal with his critically acclaimed self-portrayal and starring role in "Toy Story 3." Ken was back as the ultimate bachelor. He became a social media butterfly, with new profiles on Facebook, Twitter and Foursquare, and was the inspiration for an all-new digital reality series, “Genuine Ken: The Search for the Great American Boyfriend.”

    Everyone’s favorite male fashion doll even got the Big Apple buzzing as he made special appearances during Fashion’s Night Out. (Barbie via Mattel) Back to slideshow navigation
  11. 'I want you back'

    Ken left no stone unturned in his quest to get the bodacious blonde back. He put his heart on his proverbial sleeve, posing on billboards starting Jan. 24 and on the Times Square Jumbotron starting Feb. 7 with such sentiments as “Barbie, I want you back,” “Barbie, you’re the only doll for me,” “Barbie, we were made for each other,” and a favorite, “Barbie, we may be plastic but our love is real.” The two got back together on Feb. 14, 2011. (Barbie and Ken via Mattel) Back to slideshow navigation
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  1. Paul Jordan / Barbie via Mattel
    Above: Slideshow (11) Barbie and Ken’s long-lasting love
  2. Weikang Lu, Getty Images
    Slideshow (11) Barbie goes Gaga

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