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Mark Salter, a longtime adviser to Sen. John McCain, whom Obama defeated for the White House in 2008, is reportedly the writer of  “O: A Presidential Novel.”
By
TODAY contributor
updated 1/27/2011 12:53:16 PM ET 2011-01-27T17:53:16

Washington need wonder no more who wrote “O: A Presidential Novel,” about an administration that looks a lot like Barack Obama’s: According to a Time magazine reporter, the mystery author is a speechwriter for Sen. John McCain.

Mark Salter, a longtime adviser to the senator whom Obama defeated for the White House in 2008, wrote the roman a clef from Simon & Schuster, Time's Mark Halperin reported Thursday.

Salter would neither confirm nor deny to NBC News that he's the author.

Halperin said Salter’s authorship has been “confirmed by sources,” but there are a number of pieces of corroborating evidence.

For one thing, Beltway reporting website Politico points out, the style of prose in “O” is similar to that of books Salter has co-authored with McCain. For another, the novel isn’t any too kind to its protagonist, President O, or his chief advisers.

And then there’s a character called “The Barracuda," who looks suspiciously like McCain’s erstwhile running mate Sarah Palin — sometimes known among her detractors as “Sarah-cuda.”

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Set in the last days of the first term of the oddly familiar President O, “O: A Presidential Novel” is the latest in a long line of anonymous political novels. The genre reached its zenith 15 years ago with the release of “Primary Colors,” a lightly fictionalized story of Bill Clinton’s run for president that became a No. 1 best-seller. Its author, journalist Joe Klein, submitted his manuscript as “Untitled Novel by Anonymous Author.” The publisher kept things secret to drum up attention for the book, which spent 25 weeks on The New York Times’ best-seller list before Klein’s identity was revealed.

Is Simon & Schuster trying to cash in on the cachet of “Primary Colors”? Appearing on TODAY Tuesday, publisher Jonathan Karp wasn’t saying. “I have to say when I read it, it was more like that great TV show ‘The West Wing,’ ” he told anchor Matt Lauer. “Instead of President Bartlet, it’s President O.”

Read an excerpt from ‘O: A Presidential Novel’

As for the decision to keep the author’s identity secret, that was mutual between publisher and scribe, Karp said. “It was an idea we both had at the same time. There’s lot of creative freedom in being anonymous; you can say a lot of things, you can really put it all out there if you don’t have to worry about your name being out there.”

Who spun it?
Still, Karp was willing to rule out a few candidates. “Meryl Streep did not write it,” he said. Nor did “Jersey Shore’s” Snooki. And Comedy Central pundit-parodist Stephen Colbert probably wouldn’t have the time, Karp opined.

The publisher was also willing to exclude former State Department employee and journalist James Bruno, who wrote a 2006 novel that featured a presidential aide named Walter Lafontaine — even though a character by the same name appears in “O.”

But Karp wouldn’t go much further in trimming the list of could-be writers, though he did allow that it was “someone with long experience in politics.

“Some people have suggested that President Obama himself wrote the book,” he said, adding, “I would love it if somebody asked him … at a news conference, maybe.”

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Among others who have been mentioned as possible authors are former Newsweek journalist Richard Wolffe and MSNBC’s Lawrence O’Donnell, who, interestingly, was a writer on “The West Wing.”

BLTWY: Anonymous ‘O’ author talks

Joe Klein has also been mentioned. Klein has denied it — but then again, he also denied writing “Primary Colors” at first.

But while “O” has spawned plenty of speculation, the novel has not quite generated the kind of favorable reviews that “Primary Colors” received. For example, Michiko Kakutani, a critic for The New York Times, called it “trite, implausible and decidedly unfunny... The author of ‘O’ is described on the book flap as someone who ‘has been in the room with Barack Obama,’ but given this novel’s many inane implausibilities, the reader can’t help but think that the writer was either a lousy observer or that the room was really enormous — a hotel ballroom, perhaps, or maybe a convention center.”

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Video: Controversial ‘O’ not penned by Colbert or Bruno

  1. Transcript of: Controversial ‘O’ not penned by Colbert or Bruno

    MATT LAUER, co-host: Back at 8:21. Fifteen years ago, a novel called " Primary Colors " set the publishing world on fire. It was a thinly veiled tell-all about Bill Clinton 's run for the White House . And for months, the author remained anonymous. Now Washington 's talking once again over a new campaign book with

    an anonymous author. It's called "O: A Presidential Novel." Jonathan Karp is the publisher of Simon Schuster . Jonathan , good morning. Nice to see you here.

    Mr. JONATHAN KARP (Publisher, Simon Schuster): Good morning.

    LAUER: Is this " Primary Colors " two? Is this just kind of copying the tactic that was used in selling that book?

    Mr. KARP: Well, I have to say, when I read it, it was more like that great TV show " The West Wing ." That's what I felt like it was. Except instead of President Bartlett , it's President O .

    LAUER: But people are talking about the book now not because of what's written in the book, for the most part, they're talking about the marketing of the book with this anonymous author , and they're saying, ' Here we go again .' So is it a good book or a good marketing scheme?

    Mr. KARP: Well, I hope -- I hope it's both, actually. And I personally think it's a very entertaining, suspenseful book. I mean, there were good reasons for the author to be anonymous, and there's a long tradition of anonymously written political novels.

    LAUER: When you say there are good reasons for the author to remain anonymous, what can you tell me about the author?

    Mr. KARP: The author is somebody who has long experience in politics, who has had occasion to observe Barack Obama in situations not open to the public.

    LAUER: In the same room as Barack Obama.

    Mr. KARP: Yeah.

    LAUER: OK. Did the author want to remain anonymous, or did Simon Schuster go to the author and say, 'We've got a good idea. Why don't you remain anonymous?'

    Mr. KARP: It was mutually agreed upon. It was -- it was an idea we both had at about the same time. And there's a lot of creative freedom in being anonymous. You can say a lot of things, you can really put it all out there if you're -- if you don't have to worry about your name being on it.

    LAUER: But when you're writing a political novel , which this is, isn't it important for the reader to have some perspective, to know whether the person who wrote the book is a Republican or a Democrat? Doesn't that add some context to the book?

    Mr. KARP: Well, that's just exactly it. I mean, the world has become so partisan that we didn't want people to know whether the author was liberal or conservative. We wanted people to be able to make up their own minds about the book. We thought that would be more fun.

    LAUER: Let me play 20 questions with you, OK?

    Mr. KARP: OK.

    LAUER: Is it a man?

    Mr. KARP: Well, here's what I'm willing to say. I'm willing to rule out a couple of people, OK?

    LAUER: OK.

    Mr. KARP: Meryl Streep didn't write it.

    LAUER: OK, good.

    Mr. KARP: Snooki didn't write it.

    LAUER: OK. Is it a man?

    Mr. KARP: Well, there's a 50 percent chance.

    LAUER: OK. Is it a person who is either right now or previously was in the Obama inner circle ?

    Mr. KARP: Well, you know, some people have suggested that President Obama himself wrote the book.

    LAUER: I know, I was going to get to that.

    Mr. KARP: Yeah.

    LAUER: That seems a little far-fetched. What are the chances of that?

    Mr. KARP: Well, I would love it if somebody asked him at a news conference, maybe.

    LAUER: All right, but you didn't answer me -- answer the question. Was this person ever a member of the Obama inner circle , or is this person now?

    Mr. KARP: I would say the answer to that is probably not.

    LAUER: All right. Is this person a member of the media?

    Mr. KARP: Is this person a member of the media? Well, I don't want to go that far. Some people have suggested that it's Stephen Colbert .

    LAUER: Right.

    Mr. KARP: I think that Stephen Colbert is probably too busy.

    LAUER: All right, let me ask you about an interesting post online from the American Thinker Web site, speculates that the author of this book is a novelist names Jame -- named James Bruno , a former journalist and State Department official who left government service a few years ago to write books full time. One character from one of Bruno's novels, a presidential aide named Walter LaFontaine , is also the name of a major character in this book. So is it James Bruno ?

    Mr. KARP: I think that there's a better chance of it being Snooki than James Bruno .

    LAUER: You -- will you just rule out James Bruno for me?

    Mr. KARP: I guess I've ruled -- yes.

    LAUER: OK, it's not James Bruno . You sent out an e-mail to journalists

    making this request: quote, "You may be asked a" -- and by the way, Chuck Todd , our own Chuck Todd , got one of these e-mails -- "You may be asked to comment on whether or not you are the author. If so, it would be great if you refrained from commenting." So you want journalists to play along on this?

    Mr. KARP: Well, I was kind of having a little bit of fun. It was sort of like Tom Sawyer telling all of his friends not to paint the fence.

    LAUER: Right. Yeah.

    Mr. KARP: So, you know, I was mostly trying to protect the author. I...

    LAUER: Is there a deal to reveal the name of this author at some point, a la Joe Klein ?

    Mr. KARP: No.

    LAUER: No? So you -- we may never know who wrote this book?

    Mr. KARP: Well, you know, writers have distinctive voices, so I wouldn't be surprised if somebody was smart enough to figure it out. But we're not going to talk.

Discuss: Who do you think wrote ‘O: A Presidential Novel’?

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