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updated 1/13/2011 3:59:00 PM ET 2011-01-13T20:59:00

New year, new him! Manscaping has gone mainstream, and he now has products and packaging to be proud of. From “man” brands to drugstore deals, here are some great buys for guys:

Man brands
While we ladies are overloaded with options when it comes to skin care and beauty maintenance, great grooming items for guys have historically been harder to find. Fortunately, there are now brands that specifically cater to his every cosmetic need. The company Evolution Man offers products ranging from softening shaving cream to revitalizing eye gel to their “Conceal and Treat” stick that helps cover and heal embarrassing blemishes or razor rash ($10-$49.95; Evolution-Man.com). Hey Dude Skin Care is another line specially formulated for him. Their Nary Hairy cream, intended for men looking to shave less often, claims to decrease hair length, reduce density and slow growth — all while moisturizing and protecting the skin ($32.50; HeyDudeSkincare.com).

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Last but not least, for the 85 percent of men of color who use products daily to combat conditions resulting from coarse, curly facial hair, Barc Skincare has developed Bump Down lotion. It exfoliates and moisturizes the skin after shaving to prevent razor bumps and ingrown hairs ($22; www.GetBarc.com).

Drugstore deals
Aside from these manly brands, soon your guy may need his own aisle at the drugstore, with many mainstream beauty brands looking to help him out. L’Oreal Men’s Expert Hydra-Energetic Ice Cold Eye Roller is great for the night owl, fighting dark circles and puffiness to leave him looking refreshed ($10.99; LorealParisUSA.com), while Bald Guyz’s moisture gel caters to those with no hair up there, soothing any dry skin or irritation on the face and scalp ($5.99; BaldGuyz.com). And for any man who is hesitant to pamper himself with products, Anthony For Men’s Good to Go Travel Kit is a great starter set, with sample sizes of everything from face wash to lip balm to hand cream, so he can ease into good grooming habits ($20; Anthony.com).

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Photos: Kate Middleton's style secrets

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  1. Kate's style secrets

    How does Kate Middleton make it all look so effortless? Find out how the princess-to-be relies on a few tried-and-true style rules.

    She's an accessories expert
    After graduating from the University of St. Andrews in Scotland, Middleton worked as an accessories buyer for Jigsaw, a British mass clothing store. During her time there, she collaborated with jewelry designer Claudia Bradby on a necklace that's now being reissued for $71.
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    InStyle.com: Kate Middleton's Style Secrets (Rex; Courtesy Photo via InStyle.com) Back to slideshow navigation
  2. She's a big fan of Issa

    Middleton's go-to designer is the Brazilian born Daniella Issa Helayel, who heads up the Issa label. (Stars like Madonna, Keira Knightley, Scarlett Johansson and Kate Moss also love her work.) Helayel's designs are known for their classic silhouettes and vibrant colors.
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    InStyle.com: The Engagement Rings of Princess Brides (jpistudios; Rex via InStyle.com) Back to slideshow navigation
  3. Blue is her go-to hue

    It's clear that Middleton turns to the color on important occasions. On the day she and Prince William announced their engagement to the world (center), she chose a fittingly royal shade.
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    InStyle.com: The Engagement Rings of Princess Brides (Landov; Sipa Press; Zuma Press via InStyle.com) Back to slideshow navigation
  4. Kate loves a bargain

    Yes, you read correctly: The princess-to-be shops at mass stores! Back in 2007, Middleton wore a Topshop dress on her 25th birthday. The $78 dress was entirely sold out just 24 hours after the photos of her wearing it were released.
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    InStyle.com: The Engagement Rings of Princess Brides (Rex; Courtesy of TopShop via InStyle.com) Back to slideshow navigation
  5. Richard Ward does her hair

    Middleton trusts her long brunette strands to The Richard Ward Salon in London. "Our relationship with [Kate] has been built on discretion and trust," the salon said in a statement after the engagement. "Richard and his team intend to maintain this relationship whilst respecting Kate's on-going privacy."
    InStyle.com: Kate Middleton’s Transformation

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    InStyle.com: The Engagement Rings of Princess Brides (Samir Hussein/WireImage via InStyle.com) Back to slideshow navigation
  6. Kate's a hat fanatic

    The bride-to-be has been spotted in all manner of hats -- from fanciful wedding fascinators to berets and fedoras. Many of them, like the one top left, are designed by Philip Treacy, who counts Lady Gaga, Sarah Jessica Parker and Kate Moss among his top clients.
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    InStyle.com: How to Shop Like a Fashion Editor

    InStyle.com: The Engagement Rings of Princess Brides (Rex (2); Getty Images (2 via InStyle.com) Back to slideshow navigation
  7. She's a boots girl

    You're much more likely to catch the future princess in knee-high boots than in stilettos. She wears them with jeans, tights and bare legs.
    InStyle.com: Kate Middleton’s Transformation

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    InStyle.com: The Engagement Rings of Princess Brides (Rex; Matt Keeble/Splash News; Landov via InStyle.com) Back to slideshow navigation
  8. She loves a man in jeans

    In an interview with Sky News, Middleton fessed up to having a poster of the Levi's jeans model on her dorm wall -- not of Prince William, like many of her peers. No doubt her future husband looks equally dashing in denim.
    InStyle.com: Kate Middleton’s Transformation

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    InStyle.com: The Engagement Rings of Princess Brides (Globe Photo via InStyle.com) Back to slideshow navigation
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