Msnbc.com’s Flexible Ad Palette provides advertisers with the widest range of ad choices and allows them to configure the ads to the goals of their campaign. By stripping out all other competing ads and offering new larger ad sizes, campaigns on our sites really break through with consumers. The result is a flexible ad palette that has outperformed industry click-through (CTR) averages by more than 2-3 times.
Flexible Ad Palette Sizes Include:
Additional Advertiser Benefits of the Flexible Ad Palette Include:
• 100% advertiser share of voice and the ability to extend ads to all of the related content including the story, video, interactive and slideshows
• The site now only delivers ads via ServeViewTM, which only renders ads when they are in view of the browser window. Click here to learn more about ServeView.
• The optional 970x500 ad slice is perfect for promoting deeper engagement with the product, showing product videos and getting consumers to take action.
- Brad Pitt 'Did Everything He Could' to Protect Angelina Jolie
- Michael Douglas Is 'Simply Great' in Behind the Candelabra, Says PEOPLE's TV Critic
- Wow! Melissa Joan Hart Reveals Her 29-Lb Weight Loss
- Aaron Paul Kicks Off Wedding Weekend
- Robert Pattinson, Kristen Stewart's Latest Split Strikes Readers As Funny
• The 300x600 ad follows consumer’s down the page as they read the story. This ad has consistently delivered CTRs that are 3 times the industry average.
• Below are links to some live creative examples of advertisers using the Flexible Ad Palette on msnbc.com and TODAYshow.com.
TODAY Holiday Guide– Target
Health on msnbc.com – Colgate
TODAY Money– Bank of America
Pets on msnbc.com – IAMs
TODAY Food– Hellman’s
If you have more questions about our Flexible Ad Palette or ServeView, please contact us.