Msnbc.com responds to market demands with Flexible Ad Palette

Msnbc.com’s Flexible Ad Palette provides advertisers with the widest range of ad choices and allows them to configure the ads to the goals of their campaign.  By stripping out all other competing ads and offering new larger ad sizes, campaigns on our sites really break through with consumers. The result is a flexible ad palette that has outperformed industry click-through (CTR) averages by more than 2-3 times.   

Flexible Ad Palette Sizes Include:

Additional Advertiser Benefits of the Flexible Ad Palette Include:

• 100% advertiser share of voice and the ability to extend ads to all of the related content including the story, video, interactive and slideshows  

• The site now only delivers ads via ServeView^TM, which only renders ads when they are in view of the browser window. Click here to learn more about ServeView.

• The optional 970x500 ad slice is perfect for promoting deeper engagement with the product, showing product videos and getting consumers to take action. 

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• The 300x600 ad follows consumer’s down the page as they read the story.  This ad has consistently delivered CTRs that are 3 times the industry average. 

• Below are links to some live creative examples of advertisers using the Flexible Ad Palette on msnbc.com and TODAYshow.com.

            TODAY Holiday Guide– Target

            Health on msnbc.com – Colgate

            TODAY Money– Bank of America

            Pets on msnbc.com – IAMs

            TODAY Food– Hellman’s

If you have more questions about our Flexible Ad Palette or ServeView, please contact us.