1. Headline
  1. Headline
www.rtbf.be/cap48
TODAY staff
updated 10/20/2010 3:26:08 PM ET 2010-10-20T19:26:08

A one-handed model who posed in a bra for a charity ad campaign has become a European sensation.

The 35-year-old graphic designer has been swamped with requests for interviews from around Europe after appearing in a print ad for CAP48, a nonprofit organization that highlights disability issues in France and Belgium, Britain’s Daily Mail newspaper reported.

Tanja Kiewitz, who was born with her left arm ending just below her elbow, is featured wearing a low-cut black bra, with a tagline that translates from French as: “Look me in the eyes … I said the eyes.”

“They see that I am above all a woman and can be beautiful and sexy, and that disability is secondary,” Kiewitz said. “I wanted people to confront the ambiguity of beauty and disability.”

  1. More TODAY News
    1. Dr. Phil, viewers weigh in on dad who shot laptop
    2. First lady greets surprised tourists at the White House
    3. Pedaling hope: War veterans plan 4,163-mile bike ride
    4. Sports Illustrated cover girl revives age of supermodel
    5. Lauren Scruggs takes first vacation, tweets photos
It seems the campaign has had the desired effect, capturing the attention of people around the continent.

  1. More from TODAY.com
    1. Mom posts public apology for her kids' 'rude' movie theater behavior

      When Kyesha Smith Wood learned her daughter and stepdaughter reportedly were disruptive at a recent movie screening, she i...

    2. Watch this newborn jaguar cub make a big debut at the San Diego Zoo
    3. Watch Betty White reveal her (heartbreakingly sweet) greatest regret
    4. Who is the new 'Daily Show' host? 5 things to know about Trevor Noah
    5. 'Mrs. Doubtfire' actress reveals 4 things Robin Williams taught her

“There’s been a huge reaction,” Kiewitz told the GlobalPost. “I’ve been besieged on Facebook. Mostly the reactions have been great, really positive feedback.

Video: Prosthetic leg brings dancer hope

“I’ve got journalists from around the world calling,” she added. "It’s been a bit crazy.”

In addition to bringing recognition to the disability campaign, the ad has also made an impact on the charity’s coffers. CAP48 has raised more than 4 million euros — the equivalent of more than $5.5 million — from an annual telethon, 10 percent more than the previous year, the U.K. Daily News reported.

© 2012 MSNBC Interactive.  Reprints

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

More on TODAY.com

  1. Facebook, Walt Disney

    Mom posts public apology for her kids' 'rude' movie theater behavior

    3/30/2015 10:00:50 PM +00:00 2015-03-30T22:00:50
  1. San Diego Zoo/Facebook

    Watch this newborn jaguar cub make a big debut at the San Diego Zoo

    3/30/2015 9:25:05 PM +00:00 2015-03-30T21:25:05
  1. 20th Century Fox; Courtesy of Li

    'Mrs. Doubtfire' actress reveals 4 things Robin Williams taught her

    3/30/2015 5:45:01 PM +00:00 2015-03-30T17:45:01
  1. Everett Collection

    It's official! NBC's next live musical will be...

    3/30/2015 9:51:10 PM +00:00 2015-03-30T21:51:10