1. Headline
  1. Headline
www.rtbf.be/cap48
TODAY staff
updated 10/20/2010 3:26:08 PM ET 2010-10-20T19:26:08

A one-handed model who posed in a bra for a charity ad campaign has become a European sensation.

The 35-year-old graphic designer has been swamped with requests for interviews from around Europe after appearing in a print ad for CAP48, a nonprofit organization that highlights disability issues in France and Belgium, Britain’s Daily Mail newspaper reported.

Tanja Kiewitz, who was born with her left arm ending just below her elbow, is featured wearing a low-cut black bra, with a tagline that translates from French as: “Look me in the eyes … I said the eyes.”

“They see that I am above all a woman and can be beautiful and sexy, and that disability is secondary,” Kiewitz said. “I wanted people to confront the ambiguity of beauty and disability.”

  1. More TODAY News
    1. Dr. Phil, viewers weigh in on dad who shot laptop
    2. First lady greets surprised tourists at the White House
    3. Pedaling hope: War veterans plan 4,163-mile bike ride
    4. Sports Illustrated cover girl revives age of supermodel
    5. Lauren Scruggs takes first vacation, tweets photos
It seems the campaign has had the desired effect, capturing the attention of people around the continent.

  1. More from TODAY.com
    1. Soldier killed in Canada shootings

      Authorities said security forces shot and killed one gunman after a soldier was killed while guarding the National War Mem...

    2. Exclusive: Ebola survivor Ashoka Mukpo speaks to NBC News
    3. Here's a treat: See why these costume-changing skeletons win Halloween
    4. The real Great Pumpkin: Preschoolers' gourd weighs in at 500 pounds
    5. New Tolkien-themed in-flight video is one worth watching

“There’s been a huge reaction,” Kiewitz told the GlobalPost. “I’ve been besieged on Facebook. Mostly the reactions have been great, really positive feedback.

Video: Prosthetic leg brings dancer hope

“I’ve got journalists from around the world calling,” she added. "It’s been a bit crazy.”

In addition to bringing recognition to the disability campaign, the ad has also made an impact on the charity’s coffers. CAP48 has raised more than 4 million euros — the equivalent of more than $5.5 million — from an annual telethon, 10 percent more than the previous year, the U.K. Daily News reported.

© 2012 MSNBC Interactive.  Reprints

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

More on TODAY.com

  1. Chris Wattie / Reuters

    Chaos in Canada’s capital: Soldier killed in shooting

    10/22/2014 9:26:49 PM +00:00 2014-10-22T21:26:49
  1. Courtesy of Linda Dahlstrom Ande

    After 8 years, she took her husband's name: The beautiful reason why

    10/22/2014 3:19:56 PM +00:00 2014-10-22T15:19:56
  1. Getty Images

    It took an ultimatum to get Matthew McConaughey to say 'I do'

    10/22/2014 3:51:19 PM +00:00 2014-10-22T15:51:19
  1. Air New Zealand via YouTube

    New Tolkien-themed in-flight video is one worth watching

    10/22/2014 11:14:10 PM +00:00 2014-10-22T23:14:10