1. Headline
  1. Headline
This undated image released by Mattel shows a dog wearing the Puppy Tweets device. Puppy Tweets is an electronic dog tag with a sensor that you attach to your dog's collar. It detects your pet's movements and sounds and sends a variety of tweets to a Twitter page you set up for your dog on a computer or smart phone. You can invite all your friends to be followers too. (AP Photo/Mattel) NO SALES
By
updated 10/3/2010 1:29:33 PM ET 2010-10-03T17:29:33

So your dog follows your every move around the house. Now, when you leave home, you can follow your dog.

Puppy Tweets is an electronic dog tag with a sensor that you attach to your dog's collar. It detects your pet's movements and sounds and sends a variety of tweets to a Twitter page you set up for your dog on a computer or smart phone. You can invite all your friends to be followers, too.

The new Mattel Inc. novelty is aimed at the pet-loving social network crowd, said spokeswoman Rachel Cooper.

There are 500 tweets programmed into the software that comes with the .05-ounce devices, available in blue and pink. The frequency of messages is directly related to the activity level of your dog, she said.

If a dog is very active, he could tweet: "Chasing everything that moves is definitely a full time job!" If he is sleeping, his inactivity might trigger the message: "Your comforter does just what its name says it does."

To guard against repetition, Mattel was adding 200 free tweets this week to the message library, Cooper said.

Bethenny Frankel, the star of "Bethenny Getting Married?" and one of "The Real Housewives of New York," and her dog Cookie hosted the official launch of Puppy Tweets in New York Thursday night.

A limited number of the tags went on sale earlier this year. Some buyers on Amazon.com complained about software problems, which Cooper said the company was working on and had mostly resolved.

The tags won't work on small dogs or cats, she said. And you can retweet messages as they come in, but you can't reply — at least not yet, Cooper said.

Copyright 2010 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

More on TODAY.com

  1. Joan Lunden: 10 things I wish I knew before I was diagnosed with breast cancer

    From the moment you hear the words ‘You have breast cancer,’ it’s almost like you’re shot out of a cannon. Here are 10 things I wish I knew before I was diagnosed.

    10/1/2014 10:52:45 AM +00:00 2014-10-01T10:52:45
  2. Want to help? A guide to breast cancer charities

    In the United States an estimated 296,000 women and 2,240 men will be diagnosed with breast cancer this year and almost 40,000 women and 410 men will die of the disease. That's one death every 14 minutes, according to the National Breast Cancer Coalition.

    10/1/2014 10:45:11 AM +00:00 2014-10-01T10:45:11
  3. Samantha Okazaki / TODAY
  1. Nbc News

    9 things we learned from Brian Williams' Facebook chat

    10/2/2014 1:41:28 AM +00:00 2014-10-02T01:41:28
  1. Noel Vasquez / Getty Images Contributor

    Mila Kunis,  Ashton Kutcher welcome baby girl

    10/2/2014 1:24:09 AM +00:00 2014-10-02T01:24:09
  1. Kevin Lamarque / Reuters

    Secret Service director resigns amid scandal

    10/1/2014 7:30:52 PM +00:00 2014-10-01T19:30:52
  1. Texas Ebola patient had contact with kids

    Texas Gov. Rick Perry said in a press conference on Wednesday that “some school-age children” had been identified as having contact with the man diagnosed with the first case of Ebola in the United States. 

    10/1/2014 5:37:52 PM +00:00 2014-10-01T17:37:52