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Video: Putting the lobster back into lobster rolls

  1. Closed captioning of: Putting the lobster back into lobster rolls

    >>> cute chef luke holden.

    >> he's ready to give away his award winning lobster roll recipe.

    >> you look like you should have been graduated from high school . you have two successful restaurants going already in new york? good for you.

    >> i appreciate that.

    >> there must be something special about your lobster rolls, because there are plenty around the city. yours are unique, right?

    >> our product comes directly from my family seafood business in maine. we guarantee the freshest product each and every day.

    >> lobster rolls will say it's expensive, it's not affordable for a lot of people. how much does a lobster cost?

    >> we sell ours for $14 a lobster roll .

    >> that comes with little chips.

    >> tell us your unique recipe you're going to reveal.

    >> step on up here, luke . step on up to the counter.

    >> the secret is honestly a pure, unadulterered lobster roll . a lot mix with with mayonnaise.

    >> you don't tasted lobster at all.

    >> we pult a little butter on each side and grill it up.

    >> these are these right here.

    >> we have that here.

    >> can we do it?

    >> do your thing. the first step is to actually put a little bit on the bun.

    >> i've never seen these sold. can you buy them?

    >> we get them from maine. they're soft and squishy. i like that. i took the liberty of doing this before hand so we each have one at all stations.

    >> i have to take off that part. ip don't like that part. it has a different taste and texture, and i don't like it.

    >> grab your mayo bottle.

    >> oh, mayo.

    >> put a little bit in between the buns.

    >> okay.

    >> look, that's got a double do do-dah.

    >> grab the meat in front of you, load it in the bun.

    >> i'm going to love this.

    >> that's a lot. you really pile it in there.

    >> you put a nice quarter pound of meat in there. are you getting all your tips off?

    >> if you're going to eat it, you got to eat it the way you love it, right?

    >> absolutely. here's a little butter.

    >> butter. okay, that's it.

    >> thank you, thank you.

    >> and then -- what else? lemon?

    >> a little of luke 's secret seasoning. grab your shaker.

    >> what's in here?

    >> it's principally celery salt that you taste, and then lemon. squeeze a little lemon on top. it's going to be really good.

    >> looks really good. looks really good.

    >> that's it.

    >> mine is gone. are you going to get involved with that and try it? give it back.

    >> how is that? good? delicious.

    >> unbelievable. it's so much better with a tyne bit of mayo.

    >> delicious.

    >> thank you so much. have a great rest of the summer, and we'll be back with more of "today" on nbc.

    >>> we're so happy. that's all that's left. next week rob schneider is with us.

    >> oliver platt and gene simmons . all of kiss will be here.

    >> we like to look back at the week that was.

    >> let's do it. thanks, luke .

    >> have a great weekend. bye.

    >> welcome. it is fun day.

    >> it is gorgeous.

    >> it's a boozeless booze day. that means it's a tragic

TODAY recipes
updated 8/5/2010 4:41:28 PM ET 2010-08-05T20:41:28

Recipe: Luke's lobster roll

Ingredients
  • 5 pounds of live Maine lobster (should yield 1 lb. of lobster meat)
  • 4 top-split New England-style hot dog buns (Country Kitchen or J.J. Nissen)
  • 2 tablespoons of mayonnaise
  • 1/2 pound unsalted butter
  • 1 fresh lemon
  • Few pinches of celery salt
Preparation

Steam the 5 pounds of lobster for 10-12 minutes, then pick lobster meat (should yield 1 pound of lobster meat).

Use top-split New England-style hot dog buns — butter sides of 4 rolls and grill until golden brown.

Line inside of hot dog bun with some mayonnaise. Add 1/4 pound of prepared lobster meat, then drizzle a little melted butter on top of lobster.

Sprinkle a little celery salt on top of lobster. Squeeze a little fresh lemon. Serve.

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