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Video: Post-it notes help women feel beautiful

  1. Transcript of: Post-it notes help women feel beautiful

    MEREDITH VIEIRA, co-host: Caitlyn Boyle is trying to start a revolution, she wants women to give themselves a break by learning to love themselves just the way they are, and she is spreading her positive body image one Post-it note at a time and she is documenting it all with her video camera.

    Ms. CAITLIN BOYLE (Author, "Operation Beautiful"): Hi! My name is Caitlin and I live in Charlotte , North Carolina , with my husband and my two dogs. I started Operation Beautiful because I believe we have a body image crisis on our hands. The average girl begins to diet when she's eight years old, and shockingly, more women have anorexia or bulimia than are suffering from breast cancer. Operation Beautiful wants to spread a positive message. People leave

    random Post-its in public places with simple messages on them: "True beauty comes from the heart, not the mirror," "This is not a trick mirror, you look this awesome," "Stop the negative thoughts now, you are beautiful ." It's about changing the way you see, not the way you look. It's truly amazing that one little note can make such a big difference in someone's life.

    VIEIRA: Caitlin Boyle 's book is called " Operation Beautiful : Transforming the Way You See Yourself One Post -it Note At a Time ." Caitlin , good morning to you.

    Ms. BOYLE: Good morning.

    VIEIRA: You started Operation Beautiful about a year ago at a time when you were feeling bad about yourself, you had some low self-esteem; what happened?

    Ms. BOYLE: I was really struggling with, you know, negative self-talk and I wanted to do something positive for someone else to make myself feel better, too. So I put a note on a public bathroom that just simply said "You are beautiful " and I took a photo and I blogged about it and the rest is history . And, you know, the book and the Web site , it's just a really uplifting and positive way to change the way you see.

    VIEIRA: Well, the book is a compilation of some of the Post-its that you have received.

    Ms. BOYLE: Mm-hmm.

    VIEIRA: And you received literally thousands of them.

    Ms. BOYLE: Yes.

    VIEIRA: And also the stories behind the Post-its , the women who put them up in the first place . What are some of your favorites?

    Ms. BOYLE: Oh, some of my favorite notes are when people put notes on the scale at the gym that say, ` Scales measure weight, not worth.' Once, a girl put a note in a diaper-changing station and it said, `You're a beautiful mom, you know, thanks for doing all you do.' And I think my favorite one in the book is a note that's on a stop sign and they used the stop sign to start the note and then on a big poster board they wrote, `Stop the negative thoughts, you're beautiful .'

    VIEIRA: And the book is divided into seven chapters, addresses a variety of topics including food, fitness and fat talk, something you say that so many women suffer with or suffer from. What is fat talk?

    Ms. BOYLE: Fat talk is this negative self-talk that women and men do, too, when we talk down about ourselves and our bodies. And I really want to put an end to fat talk and, you know, encourage a conversation about health being the most important thing you can do.

    VIEIRA: But do you ever feel like, and I know a lot of moms are using this book to address those kinds of issues...

    Ms. BOYLE: Yeah.

    VIEIRA: ...with their little girls, you said kids start dieting at the age of eight, but do you ever feel, given the exposure that they have to the media on a daily basis, that you are tilting at windmills here?

    Ms. BOYLE: You know, I think it's amazing what one note can do. I think when people post these notes, it really affects them, but I think when they find the notes, you know, sometimes they feel like it's divine intervention they found at the right moment, the right place. And I think that a message from a stranger can do a lot for someone.

    VIEIRA: And you've had literally people from all over the world ...

    Ms. BOYLE: Yeah.

    VIEIRA: ... respond to this. Why do you think that is? Why does it resonate so much with women , do you think?

    Ms. BOYLE: You know, unfortunately we receive so much negative messaging...

    VIEIRA: Mm-hmm.

    Ms. BOYLE: ...from the media and society, I mean, so many images in magazines are photoshopped and especially young girls don't understand that that's not reality. So, you know, girls and women are striving to reach this unattainable ideal and, you know, we're making ourselves miserable in the process.

    VIEIRA: Yeah. And you -- and you do try to target anorexics and people suffering with bulimia.

    Ms. BOYLE: Yeah.

    VIEIRA: What kind of response have you gotten from them?

    Ms. BOYLE: I think they really love using it as a tool in their recovery, you know, just to get out there and be positive and think about themselves in that positive way, too. Some girls who've found them in treatment centers say that it's, you know, been a turning point in their recovery and it's...

    VIEIRA: Really?

    Ms. BOYLE: Yeah, it's really helped them.

    VIEIRA: And something that simple, too.

    Ms. BOYLE: Yeah.

    VIEIRA: That's what 's amazing to me.

    Ms. BOYLE: Yeah.

    VIEIRA: It's just a very simple clear message.

    Ms. BOYLE: I don't think you can ever underestimate, you know, the power of kindness.

    VIEIRA: There are three things that you want everyone to know, so I want to make sure before you go you get those out. First one is you're never alone.

    Ms. BOYLE: Yes. You know, I think this community comes together and shows people that you're never alone, you know, people have a great capacity for goodness. I have so many e-mails from people who just want to help others, you know. And three, that you can really change your life just with a positive outlook.

    VIEIRA: And do something nice for strangers...

    Ms. BOYLE: Yes, definitely.

    VIEIRA: ...because it'll make you feel better about yourself.

    Ms. BOYLE: Mm-hmm.

    VIEIRA: Caitlin Boyle , thank you so much .

    Ms. BOYLE: Thank you so much .

Image: Post-its around mirror in public bathroom
Gotham Books
Need encouragement? Grab a Post-it note that's right for you! It's all part of a movement kick-started by blogger Caitlin Boyle.
TODAY books
updated 8/5/2010 1:42:17 PM ET 2010-08-05T17:42:17

Tired of watching women pick themselves apart in front of the mirror, 24-year-old blogger Caitlin Boyle scribbled a note on a Post-it — “YOU ARE BEAUTIFUL!” — and slapped it on the mirror of a public bathroom. With this one small act, a movement was born. Women of different ages, races, lifestyles and geographic locations began posting encouraging notes of their own. The messages are chronicled in Boyle’s new book, “Operation Beautiful: Transforming the Way You See Yourself One Post-it Note at a Time.”

This excerpt from “Operation Beautiful” highlights the damaging effects of “Fat Talk” and explains how to break free from it.

The real deal with Fat Talk
Fat Talk isn’t about being overweight. In fact, Fat Talk has nothing to do with your size at all.

Women engage in Fat Talk for a variety of reasons, as it allows them to “express emotions, seek social reassurance, create an in-group with friends, excuse certain eating behaviors, and manage impressions,” according to Dr. Denise Martz, a clinical psychologist who has spent more than 20 years studying body image, eating disorders and Fat Talk.

Fat Talk is habitual, meaning that women often don’t realize they’re doing it. Fat Talk has become a knee-jerk reaction to eating an overindulgent meal, trying on bathing suits, or even getting dressed in the morning.

Image: "Operation Beautiful" book cover
Gotham Books

Fat Talk triggers unhealthy behaviors, whether the comments are consciously processed or not, putting yourself down verbally creates reverse inertia in all aspects of your life. Instead of inspiring you to get healthier, Fat Talk will motivate you to overeat, skip your workouts and stay involved in toxic relationships. Additionally, even if you don’t hear your own Fat Talk, your friends and family will, and it harms them emotionally, spiritually and physically as well.

Women use Fat Talk to bond socially. Women Fat Talk with their friends, and mothers Fat Talk with their daughters. Fat Talk is contagious, and if one woman does it, the next may feel compelled to engage in their behavior, too. “Fat Talk has become a form of chitchat,” says Dr. Susan Albers, a psychologist who specializes in relationship and weight issues. Dr. Albers has observed that women will often mirror a friend’s Fat Talk. “We tend to follow other people’s leads, particularly those who are close to us.”

Fat Talk is also a coping mechanism. Our society places pressure on us to look a certain way, and when we don’t, we often react by shaming ourselves with Fat Talk. The behavior is an unhealthy and unproductive form of venting. Through Fat Talk, we can express our fears or insecurities, and other people usually accept this Fat Talk and respond with praise, which reinforces the behavior (for example, one girl says, “That model is so skinny; look how fat I am in comparison!” and the other girl responds, “You aren’t fat; you’re tiny!”).

Fat Talk allows us to hide our true emotions. Instead of admitting we feel sad, guilty or lonely, women often pick apart their physical features.

Fighting Fat Talk
Fat Talking is a bad habit that you can break. Here’s how:

Healthy living is the culmination of many positive choices. Instead of beating yourself up over one indulgent meal or skipping a workout, consider your lifestyle in terms of a week or a month. If you’ve truly fallen off the healthy bandwagon, and slipped back into unhealthy behaviors, carefully evaluate why this has occurred and what positive lessons you can learn from the experience. Remember that each meal and each day is a new beginning, so start implementing more positive choices right away! Also, negative self-talk only reinforces your unhealthy behavior, so cut yourself some slack and remind yourself that your journey is not about perfection but progress.

Consciously correct yourself if you Fat Talk. “Replace negative self-talk with balanced, believable thoughts,” advises Dr. Joy Jacobs, a body image expert who serves on the Professional Advisory Panel for Families Empowered and Supporting Treatment of Eating Disorders (F.E.A.S.T.).

Image: Encouraging message on scale
Gotham Books
Positive messages are popping up where women need them most. This note aims to stop the negative effects of "Fat Talk."

Stop your Fat Talk in its tracks! In addition to consciously correcting yourself, try wearing a rubber band around your wrist and give it a firm “snap!” whenever you feel a negative thought creeping in. Think of it like coating your nails in spicy polish when you’re trying to stop biting them! The rubber band technique is a gentle physical reminder of the internal damage you are doing to yourself when you Fat Talk.

Identify the real issue behind your Fat Talk. Is it really about your body or is it about something else entirely — like an emotion you’re having trouble expressing? Many women use Fat Talk as a way to express sadness or frustration. Find a more positive outlet for your emotions, such as talking to a friend, writing in your diary or exercising.

Make a list of your positive qualities — both inside and out — and tape them to your bathroom mirror so you can read it whenever you need a boost. Do not be ashamed to celebrate your amazing qualities!

Refrain from making judgments about yourself or other people based on appearance. Realize that complimentary statements about someone’s looks (“You look great! Have you lost weight?”) can be just as damaging as Fat Talk. Focus on personalities and achievements, not dress size.

Help others to help yourself. Post an Operation Beautiful note, call a friend, or volunteer at a charity. “I wish that women would put more effort into taking care of themselves, taking care of each other, and trying to make the world a better place instead of Fat Talking,” says Dr. Martz.

Reprinted from “Operation Beautiful” by Caitlin Boyle by arrangement with Gotham Books, a member of Penguin Group (USA) Inc., Copyright © 2010 by Caitlin Boyle. For more information, visit OperationBeautiful.com.

© 2012 MSNBC Interactive

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