HODA KOTB, co-host:
It's not every day we're able to catch some Z's while we're at work.
KATHIE LEE GIFFORD, co-host:
But today we're resting on a $33,000 bunch of feathers.
KOTB:
Hm, cozy.
GIFFORD:
Yes, $33,000. So is it worth it?
KOTB:
Reader's Digest
contributor
Janice Lieberman
has the answer. Hey,
Janice
. Good to have us here together.
GIFFORD:
Hi,
Janice
.
Ms. JANICE LEIBERMAN:
Hello. Well, a good night's
sleep
is absolutely priceless.
GIFFORD:
Look at the three of us here in bed together.
Ms. LIEBERMAN:
Am I right?
KOTB:
Yeah.
Ms. LIEBERMAN:
Well, we recently went
mattress
shopping to find out about mattresses, and we found one that's starting at 400 but they go up to 33 grand!
KOTB:
That's crazy.
GIFFORD:
Who'd a thunk it?
Ms. LIEBERMAN:
How does your tushy feel?
KOTB:
It's crazy.
GIFFORD:
It does feel kind of nice.
Ms. LIEBERMAN:
Shopping for a
mattress
is tiring, confusing and could cause nightmares.
Ms. LIEBERMAN:
So many price points and so many choices.
What are you looking for
?
Unidentified Woman:
Well, I'm looking for something -- I'm old-fashioned. I like a box spring and
mattress
. I know that's what I want, you know? So I'm going to do this lying down.
Ms. LIEBERMAN:
So how different are the mattresses? We went on a tour at the
Gold Bond Mattress Factory
in
Hartford
,
Connecticut
, to find out what exactly goes into building a bed. Here 300 mattresses are made daily.
Mr. ROBERT NABOICHECK (President, Gold Bond):
Consumers are going to get a phenomenal value for 799.
Ms. LIEBERMAN:
So what do you really get for your money? At this factory it takes two days to have a
mattress
ready for shipping.
Mr. NABOICHECK:
We're handcrafting, using modern technology and modern
raw material
with old craftsmanship to continue to make a very durable, long-lasting, comfortable product.
Ms. LIEBERMAN:
The company expects the customer to get good use out of their product for at least 10 years.
Mr. NABOICHECK:
It has a look and a feel like a
mattress
that's significantly more expensive, with high-quality
raw material
.
Ms. LIEBERMAN:
Seven hundred ninety-nine dollars for all that work sounds reasonable, right? But hold onto your sleeping caps. The latest American-made luxury
mattress
by
E.S. Kluft
will run you tens of thousands; yes, 33 grand for a good night's
sleep
.
Woman:
What are the price?
Ms. LIEBERMAN:
Thirty-three
thousand dollars. Would you pay that?
Woman:
No.
Thirty-three
, did you say?
Ms. LIEBERMAN:
Yes.
Woman:
Where's the $33,000 one? I want to lie down.
Ms. LIEBERMAN:
You got to come try it. So how do you justify spending 33,000 to
sleep well
? We had to find out, so we asked to see their factory.
Mr. EARL KLUFT (CEO and President, E.S. Kluft):
We have more fine quality raw materials than anything -- other
mattress
you're going to find on the planet. We use over 20 pounds of wool blend with cashmere, silk and mohair. We use latex foam, special latex foam, we use pure certified organic cotton. The innerspring is 2,000 coils. It's hand-sewn in
England
, conforms to your body, gives great support.
Ms. LIEBERMAN:
The mostly hand-crafted
mattress
takes three days to make.
Mr. KLUFT:
People feel good about spending when -- if they can afford it, of course. They feel good about buying a great
mattress
. It's a tool for sleeping. It's part of your good health.
Ms. LIEBERMAN:
Whether it's $700 or $33,000, it's a decision you don't want to lose
sleep over
. So you need to do your own research, and that means testing them all out.
Woman:
Oh, this is very nice. Oh, my God. This is yummy.
Ms. LIEBERMAN:
Can they get a good night's
sleep
on an $800
mattress
instead of a $33,000 mattresses?
Mr. BRYAN UMIKER (Mattress Buyers, Bloomingdale's):
There's no reason why you couldn't get as good night's
sleep
on an $800
mattress
as on a more expensive one. It really depends on you. It depends on what your specific needs are and what it takes to make you comfortable.
Ms. LIEBERMAN:
OK, so I asked the sales manager to break it down. He says it's 20 years on a warranty for this bed.
KOTB:
OK.
Ms. LIEBERMAN:
Four-fifty a night. If you forgo
Starbucks
...
GIFFORD:
Advertising it.
Ms. LIEBERMAN:
...you got the bed!
KOTB:
How does it feel? Can you...
GIFFORD:
Can you -- can you do it on the layaway plan so, you know, you...
Ms. LIEBERMAN:
Forever?
GIFFORD:
Yeah.
Ms. LIEBERMAN:
If you last?
GIFFORD:
It's really not as important what you
sleep
on as who you
sleep
with, is it?
Ms. LIEBERMAN:
Yeah, let's see what you think.
GIFFORD:
I don't know, but that's what I've been told.
KOTB:
Let's see
. Yeah, let's have a slumber party,
Janice
.
GIFFORD:
Come on,
Janice
.
Lay down
here, baby.
KOTB:
You can get on. Get involved.
Ms. LIEBERMAN:
OK.
KOTB:
Oh, that is cozy.
Ms. LIEBERMAN:
What do you think, girls?
KOTB:
I like it.
GIFFORD:
Oh, you know it is...
Ms. LIEBERMAN:
This -- it ain't bad.
GIFFORD:
Oh, gosh.
KOTB:
It's cozy.
GIFFORD:
If this could guarantee that I would
sleep
through the night...
Ms. LIEBERMAN:
Right.
KOTB:
Yeah. You would do it.
GIFFORD:
...I think I'd have to go on the layaway plan.
KOTB:
All right,
Janice
,
thank you so much
.
GIFFORD:
Thanks,
Janice
.
Ms. LIEBERMAN:
Should I wake you up?
KOTB:
All right, we got some relief if you're going -- if you're going through a change of life crisis.
Ms. LIEBERMAN:
Oh.
GIFFORD:
Well, yeah, we'll talk about that. And at the very end of all the symptoms is depression. I wonder why.
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