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Video: Archie comics' first gay character

updated 4/27/2010 2:46:50 PM ET 2010-04-27T18:46:50

Riverdale High is getting its first gay character.

Archie Comics announced Thursday that in an issue out Sept. 1, the long-running comic will introduce its first "openly gay" character, Kevin Keller.

The strapping blond will defeat Jughead in a burger eating contest, win the affection of Veronica and wrestle over how to gently rebuff her flirtations.

Jon Goldwater, co-CEO of Archie Comics, says the introduction of Kevin is "about keeping the world of Archie Comics current and inclusive."

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