1. Headline
  1. Headline
updated 4/16/2010 4:46:30 PM ET 2010-04-16T20:46:30

The tally is in: NBC lost $223 million on the Winter Olympics in the first quarter.

  1. More Entertainment stories
    1. Autistic ballerina dances her way into hearts

      In a popular YouTube video, the beaming little ballerina dances an entire four-minute routine seemingly perfectly, matchin...

    2. Every on-screen drink in 'Mad Men' in 5 minutes
    3. See the 'Dancing' stars' most memorable moves
    4. Emmy's biggest snubs? Cranston, Hamm, more
    5. 'Toy Story' toys burn up in prank on mom

That’s slightly better than the most recent estimate of $250 million in losses. Advertising sales have improved a bit since NBC parent General Electric Co. made that projection in late January.

(Msnbc.com is a joint venture between NBC Universal and Microsoft.)

The Olympics did bring about $800 million in extra revenue to GE. But NBC had a lot of production and other expenses, including $820 million just to acquire the rights to carry the Vancouver Games on television and online. That expense was cited as the main culprit for the red ink.

Still, GE executives said the high-profile event had ratings that were 14 percent better than the 2006 Winter Olympics in Turin, Italy, for which NBC paid $613 million.

And GE Chief Financial Officer Keith Sherin said the Olympics provided a good platform to advertise its new 10 p.m. lineup and Jay Leno returning to “The Tonight Show” at 11:35 p.m.

Cable TV giant Comcast Corp. is seeking government approval to acquire a 51 percent stake in NBC Universal from GE. The Federal Communications Commission and the Justice Department are expected to approve the deal with conditions that are not yet known.

© 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

More on TODAY.com

  1. Facebook, Walt Disney

    Mom posts public apology for her kids' 'rude' movie theater behavior

    3/30/2015 10:00:50 PM +00:00 2015-03-30T22:00:50
  1. San Diego Zoo/Facebook

    Watch this newborn jaguar cub make a big debut at the San Diego Zoo

    3/30/2015 9:25:05 PM +00:00 2015-03-30T21:25:05
  1. 20th Century Fox; Courtesy of Li

    'Mrs. Doubtfire' actress reveals 4 things Robin Williams taught her

    3/30/2015 5:45:01 PM +00:00 2015-03-30T17:45:01
  1. Everett Collection

    It's official! NBC's next live musical will be...

    3/30/2015 9:51:10 PM +00:00 2015-03-30T21:51:10