1. Headline
  1. Headline
updated 4/16/2010 4:46:30 PM ET 2010-04-16T20:46:30

The tally is in: NBC lost $223 million on the Winter Olympics in the first quarter.

  1. More Entertainment stories
    1. Autistic ballerina dances her way into hearts

      In a popular YouTube video, the beaming little ballerina dances an entire four-minute routine seemingly perfectly, matchin...

    2. Every on-screen drink in 'Mad Men' in 5 minutes
    3. See the 'Dancing' stars' most memorable moves
    4. Emmy's biggest snubs? Cranston, Hamm, more
    5. 'Toy Story' toys burn up in prank on mom

That’s slightly better than the most recent estimate of $250 million in losses. Advertising sales have improved a bit since NBC parent General Electric Co. made that projection in late January.

(Msnbc.com is a joint venture between NBC Universal and Microsoft.)

The Olympics did bring about $800 million in extra revenue to GE. But NBC had a lot of production and other expenses, including $820 million just to acquire the rights to carry the Vancouver Games on television and online. That expense was cited as the main culprit for the red ink.

Still, GE executives said the high-profile event had ratings that were 14 percent better than the 2006 Winter Olympics in Turin, Italy, for which NBC paid $613 million.

And GE Chief Financial Officer Keith Sherin said the Olympics provided a good platform to advertise its new 10 p.m. lineup and Jay Leno returning to “The Tonight Show” at 11:35 p.m.

Cable TV giant Comcast Corp. is seeking government approval to acquire a 51 percent stake in NBC Universal from GE. The Federal Communications Commission and the Justice Department are expected to approve the deal with conditions that are not yet known.

© 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

More on TODAY.com

  1. Monkey Business Images / Shutterstock

    Play nice: 4 ways to teach kindness and raise kids who aren't jerks

    7/24/2014 7:05:14 PM +00:00 2014-07-24T19:05:14
  1. Watch the full ‘Fifty Shades of Grey’ trailer: What we couldn’t show on TV

    “Fifty Shades of Grey” fans, you’ve come to the right place. 

    7/24/2014 12:30:07 PM +00:00 2014-07-24T12:30:07
  2. video ‘Fifty Shades’ stars give first look at steamy film

    video Stars Jamie Dornan and Dakota Johnson offer TODAY viewers a sneak peek at the highly anticipated film. When Savannah Guthrie told Dornan that viewers had asked if he'd do the interview shirtless, he said, “I would have considered it.” 

    7/24/2014 5:22:44 PM +00:00 2014-07-24T17:22:44
  3. Not a date movie: Why ‘Fifty Shades’ a girls’ night hit

    Even though the film is opening on Valentine's Day — the biggest date night of the year — women are likely to turn the movie into a social event.

    7/24/2014 1:22:41 PM +00:00 2014-07-24T13:22:41
  4. Universal Pictures
  1. Air Algerie Flight AH5017 plane wreckage found   

    General Gilbert Diendere says the wreckage of Air Algerie Flight AH5017, which went missing with 116 people on board Thursday, has been found in Mali. 

    7/24/2014 2:47:05 PM +00:00 2014-07-24T14:47:05