GENEVA — A Swiss watchmaker is hoping to raise a stink with an expensive timepiece that eschews the trade's standard gold, diamond or titanium fittings for a more earthy substance — dinosaur dung.
Vesenaz, Switzerland-based company Artya says the watch set in fossilized feces will sell for $11,290 and comes with a strap made with skin from an American cane toad.
Designer Yvan Arpa said Monday the coprolite came from a plant-eater that died about 100 million years ago in what is now the U.S.
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