| Home » About Us » Spectrum Campaign Awards |
Msnbc.com launched its interactive branding campaign in 2007. The campaign broke new ground in its execution and experimentation with RSS news across many media, including the first-ever interactive in-cinema game. The strategy, concept and execution were inspired by the true experience of the site. The integrated campaign has received widespread media attention, from BusinessWeek to Boing Boing. We’ve won more than a dozen awards in marketing, planning and design for “A Fuller Spectrum of News.”