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Msnbc.com launched its interactive branding campaign in 2007.  The campaign broke new ground in its execution and experimentation with RSS news across many media, including the first-ever interactive in-cinema game.  The strategy, concept and execution were inspired by the true experience of the site.  The integrated campaign has received widespread media attention, from BusinessWeek to Boing Boing.  We’ve won more than a dozen awards in marketing, planning and design for “A Fuller Spectrum of News.”

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'Why would we wait?': Sisters face Jolie cancer dilemma

Angelina Jolie’s revelation this week that she’d had both breasts removed to lower her risk of cancer came as a bombshell to many -- but not to three sisters from Berkeley Heights, N.J. Cathy Balsamo, Cindy Lepore and Patti Broccoli have spent the past year grappling with the dilemma that Jolie faced: What to do when a genetic mutation means you’ve got a sky-high chance of breast or ovarian cancer?