1. Headline
  1. Headline

Video: Brian Williams: 'An educated news consumer is our best customer'

updated 11/18/2009 7:18:30 PM ET 2009-11-19T00:18:30

NBC newsman Brian Williams said Wednesday he's not sure if Walter Cronkite would have succeeded in the age of cable news, blogs and Twitter.

"I am convinced that had he come along today, I don't think he would have cracked through. I think there's too much noise, too much to cut through for a modest man from Missouri," Williams told an audience in Phoenix. "But God and history combined to give him to us right when we needed him."

Williams spoke at a luncheon, where he was given the Cronkite Award from Arizona State University's Walter Cronkite School of Journalism. The ceremony included videotaped congratulatory messages from Jon Stewart and fellow New Jersey native, Bruce Springsteen.

Williams recounted how growing up, his parents didn't serve dinner until after Cronkite ended his newscast with his signature line: "And that's the way it is."

"Professionally, the day he died, I lost my North Star," Williams said.

This year marks the first award ceremony since Cronkite's passing. The longtime CBS news anchor died in July after a long illness.

Williams did not address talk of cable TV operator Comcast Corp. preparing to buy a controlling stake in NBC Universal. He instead struck an optimistic tone, saying NBC News had more viewers than it did a year ago.

In 2004, Williams succeeded Tom Brokaw as anchor of "NBC Nightly News." In 2007, he became the first network anchor — active or retired — to host "Saturday Night Live."

Each year, the Cronkite School recognizes a notable media figure for excellence in journalism. Past recipients have included Brokaw, Katharine Graham and Ted Turner.

Copyright 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Discuss:

Discussion comments

,

More on TODAY.com

None
  1. Joy amid tornado ruins as owners find lost pets

    5/22/2013 4:45:50 PM +00:00 2013-05-22T16:45:50
None
  1. Mom, infant among tornado victims identified

    A mother who sought shelter in a 7-Eleven that collapsed under the force of tornado winds, killing both her and her four-month-old son, are among the victims whose names were released by Oklahoma's chief medical examiner Wednesday.

    5/22/2013 6:22:44 PM +00:00 2013-05-22T18:22:44
None
  1. WPA Pool via Getty Images

    Duchess Kate brightens up Queen's garden party

    5/22/2013 5:20:06 PM +00:00 2013-05-22T17:20:06
None
  1. Toby Keith tours his devastated hometown

    The country star grew up in Moore, Okla., and hurried home to see what had happened, and how he could help.

    5/22/2013 3:43:25 PM +00:00 2013-05-22T15:43:25
  2. ‘Sacred ground’: Matt, first responders tour destroyed school
  3. Victim separated from spouse: ‘The house totally disappeared’
  4. TODAY