Palin’s book already a best-seller before release

Video: Palin memoir set for early release

Open in new window

2. Closed captioning of: Palin memoir set for early release

   Advertise | AdChoices

   >> matt, thank you.

   >>> now to the anticipated memoir of sarah palin . she's finished it earlier than expected that her publisher has now expected to move up its release date . nbc's norah o'donnell is in washington with more on that. norah , good morning to you.

   >> reporter: good morning, meredith. sarah palin 's memoir will be in book stores by thanksgiving to capitalize on the holiday book-buying season. she finished her book just four months after the deal was announced and sources tell nbc news she did it so quickly by writing furiously, full-time for months, something she could not have done if she were still governor of alaska , and she's chosen one intriguing title for the book, "going rogue," appropriating a term that was used to mock her during the campaign. it was just two months ago that sarah palin stepped down as governor.

   >> we are facing tough challenges in america with some seeming to just be hell bent , maybe, on tearing down our nation.

   >> reporter: since then, she's been out of the spotlight, only seen last week in hong kong after a paid speech. she's still not saying if she wants to run for president.

   >> oh, you know, i wish i could predict the future. cannot, so can't answer that question right now, but look forward to more opportunities to send good messages from the u.s.

   >> reporter: now she's sending a message about her life and her future with her new book, and perhaps most surprising is palin's choice for the title, "going rogue," a phrase that was used in the campaign to mock palin and her apparent disagreements with john mccain .

   >> okay, listen up, everybody, i'm going rogue right now, so keep your voices down. available now, we've got a bunch of these palin in 2010 t-shirts.

   >> reporter: still, in an interview with matt just days after the election, palin denied she had been going rogue.

   >> have you listened to some of the leaks that have come out since the election, where they're saying that the mccain people leaked anonymously, are saying we couldn't control her, she was a rogue, she didn't want our consultants around her and it became tense. where do stories like that come from?

   >> i honestly do not know, because it's not true, matt.

   >> reporter: well, now palin likes the phrase enough for the title of her own book, and sources say she got this book done by writing around the clock. in fact, she moved her whole family to san diego for the entire month of august so she could work with her collaborator, the author, lynn vincent, who's the editor of an evangelical magazine, and harper collins , the editor, has ordered a print of 1.5 million books. that's a lot, as many as were ordered for ted kennedy 's posthumous memoirs. meredith?

   >> norah o'donnell, thank you very much.

   >>> just ahead, a michigan mother

   Show transcript