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Photos: Snuggie style

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  1. A model wearing the new Wild Side leopard Snuggie strikes a pose on the runway at the Snuggie Fashion Show during New York Fashion Week, where 19 newly released Snuggie colors and patterns where revealed. The much-parodied Snuggie infomercial — now a pop culture phenomenon — was intended to have "a little cheek," said Linda Hotz of the Allstar Marketing Group, which makes the Snuggie. (Jason Decrow / AP) Back to slideshow navigation
  2. Models wear their stylish sleeved blankets — a look completed with remote control accessories — during the Snuggie Fall 2009/Winter 2010 collection show on Sept. 15, 2009 in New York. (Jason Decrow / AP) Back to slideshow navigation
  3. A model showcases the new Wild Side line of zebra styles during the Snuggie Fall 2009/Winter 2010 collection show. (Jason Decrow / AP) Back to slideshow navigation
  4. A fluffy Soft Rose Snuggie is modeled in the Snuggie Fall 2009/Winter 2010 collection show. The new style aims to raise awareness for breast cancer, and Snuggie will donate $50,000 to The Breast Cancer Research Foundation on behalf of this product. (Diane Bondareff / Allstar Products Group) Back to slideshow navigation
  5. A brown sleeved blanket, resembling a bear costume, is modeled in the Snuggie Fall 2009/Winter 2010 collection show during Fashion Week. "You're here at — let's just say it — the future of fashion," said host Ross Matthews, better known as Ross the Intern from Jay Leno's "Tonight" show. (Diane Bondareff / Allstar Products Group) Back to slideshow navigation
  6. A model twirls her red Snuggie on the runway during the Snuggie Fall 2009/Winter 2010 collection show during Fashion Week. (Jason Decrow / AP) Back to slideshow navigation
  7. A model shows off a camo-chic Snuggie, which "exudes style and warmth," at the Snuggie Fashion Show during New York's Fashion Week. (Diane Bondareff / Allstar Products Group) Back to slideshow navigation
  8. A model strikes a pose in a traditional Snuggie during the Snuggie Fashion Show during New York's Fashion Week. (Diane Bondareff / Allstar Products Group) Back to slideshow navigation
  9. A model wears a Snuggie for Kids,which includes matching slipper socks, while walking pets styled in Snuggie for Dogs outfits that can accommodate tiny Chihuahuas and large Labradors alike. (Diane Bondareff / Allstar Products Group) Back to slideshow navigation
  10. Models show off specialized Snuggies, accessorized with footballs and hats. The Snuggie is expanding their line with styles for specific universities and sports teams. (Diane Bondareff / Allstar Products Group) Back to slideshow navigation
  11. A dog model wears the Snuggie for Dogs at the Snuggie Fashion Show during New York's Fashion Week. Available in pink and blue, the Snuggie for Dogs coat comes in several sizes, to accommode tiny and large pets alike. (Diane Bondareff / Allstar Products Group) Back to slideshow navigation
  12. A model wears the newly-revealed Limited Edition Snuggadelic Snuggie, which features a colorful tie dye print, at the Snuggie Fashion Show during New York's Fashion Week.. (Diane Bondareff / Allstar Products Group) Back to slideshow navigation
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updated 9/16/2009 10:24:55 AM ET 2009-09-16T14:24:55

All the big names came out for New York Fashion Week: Marc. Vera. Snuggie.

Yes, Snuggie — the blanket with sleeves — staged a runway show on Tuesday, complete with high-fashion models and a new "urban jungle" line of zebra and leopard prints.

The silhouette, if you can call it that, remained the same — a cross between monk robes and "Alvin and the Chipmunks" sweaters. Accessories included remote controls.

"You're here at — let's just say it — the future of fashion," said host Ross Matthews, better known as Ross the Intern from Jay Leno's "Tonight" show.

The much-parodied Snuggie infomercial, in which Snuggie-clad actors eat popcorn and read on the couch and stand to cheer at a football game, was intended to have "a little cheek," said Linda Hotz of the Allstar Marketing Group, which makes the Snuggie. But the company had no idea it would become a pop culture touchstone.

"People just took it to the next level and we decided to go with them," she said.

Snuggies have been the butt of late-night TV jokes, hundreds of parodies on YouTube and countless Snuggie pub crawls — with groups looking like some kind of boozy, wizard cult. Its competitors include the Slanket, the Freedom Blanket, the Blankoat and the wearable towel, a sort of faux-toga.

Image: Girl and dog wearing Snuggies
Jason Decrow  /  AP
Sleeved blankets for humans and dogs of all ages were modeled in the Snuggie runway show during New York Fashion Week.

Snuggies for all!
The show on Tuesday was a gimmick, sure, but also a real effort to introduce new colors and styles that included animal prints, tie-dye, camouflage, a "luxury microplush" and — in a possible stroke of marketing genius — college logos.

Also shown were Snuggies for children and dogs.

"He can change the channel! He can read! He can text his friends! All while wearing his Snuggie," Matthews said as Marley, a Shih Tzu-Yorkie mix, pranced happily around the stage.

A larger dog named Percy put his head between his paws and quickly turned his back on the audience, as if mortified.

Backstage his owner, Melissa O'Dell, chalked it up to a combination of nerves and fatigue: "We ran 5 miles this morning to make sure he'd be calm."

Copyright 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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