First, they took over television with a viral commercial. Then pub crawls were devoted to them. Now, Snuggies have come for the dogs.
Last week, Allstar Products introduced the pup-sized version of the product — a replica of the original with room for four legs.
In an interview with the Chicago Tribune, Anne Flynn, director of marketing for the company explained, "The original Snuggie blanket was such a success, we decided to extend the product line to include the entire family, which, for many of us, means a dog."
And with millions of the original product already in households and many more millions of animal lovers across the country, the product could be a big seller when the cold season returns.
"Snuggie stands for cozy, warmth and functionality ... and dogs need to stay comfy on their morning walks and on those chilly winter evenings too," Flynn told PEOPLE Pets. "Many Snuggie customers are also dog owners, and we didn't want the owners feeling bad about the jealous glances from their pets any longer."
The dog Snuggies are designed similarly to the human version. "We had to keep the back secure like a coat so dogs could walk comfortably in it," said Flynn. "But we wanted to keep the feel of the original Snuggie. It was important to maintain the look, fabric and label."
Flynn shared that since last week's launch, the company has received an "overwhelming response" to the product. Though they're only available online for now, starting in September, Snuggies for Dogs will hit shelves at Walmart, PetSmart, Petco, CVS, Walgreens, Kohls and Bed, Bath & Beyond.
So are Snuggies for Cats in the future? "You never know what we'll come up with next," hinted Flynn.
The Chicago Tribune contributed to this report.