1. Headline
  1. Headline
By
Hollywood Reporter
updated 4/23/2009 9:49:18 AM ET 2009-04-23T13:49:18

Viewers tuning in for the 100th episode of “Lost” next week will be served an extra dose of mystery.

  1. More Entertainment stories
    1. Autistic ballerina dances her way into hearts

      In a popular YouTube video, the beaming little ballerina dances an entire four-minute routine seemingly perfectly, matchin...

    2. Every on-screen drink in 'Mad Men' in 5 minutes
    3. See the 'Dancing' stars' most memorable moves
    4. Emmy's biggest snubs? Cranston, Hamm, more
    5. 'Toy Story' toys burn up in prank on mom

Sources said ABC will be launching a stealth promo campaign for new series “Flash Forward” during the episode, in which Daniel Faraday (Jeremy Davies) will come clean about what he knows about the island.

While questions from the dense mythology of “Lost” probably will be answered in the episode, the commercial breaks are sure to raise a host of new ones with perplexing snippets that might direct viewers to a Web site.

The mystery spots will in fact be for “Flash Forward.” They are said to be part of an elaborate marketing campaign for the drama, which has not officially been picked up but is quietly being positioned on ABC’s schedule for next season.

From the moment in September when the “Flash” spec script by filmmaker David S. Goyer and “Star Trek” veteran Brannon Braga landed at ABC with a series commitment, the project has been considered a perfect companion for “Lost.”

Based on Robert J. Sawyer’s sci-fi novel, “Flash,” starring Joseph Fiennes, the show chronicles the aftermath of a global event in which everyone in the world blacks out for 2 minutes, 17 seconds and has a mysterious vision of the future.

Copyright 2012 The Hollywood Reporter

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

More on TODAY.com

  1. Ann and Steve Toon/Solent News

    Two abandoned baby hedgehogs get some TLC after a prickly start

    7/30/2014 6:42:41 PM +00:00 2014-07-30T18:42:41
  1. Michael Dwyer / AP

    Five cases when buyer's remorse will cost you big

    7/30/2014 9:03:12 PM +00:00 2014-07-30T21:03:12
  1. Courtesy Graves family

    Death-defying: Mom battled cancer while ‘feisty’ baby waited for a new heart

    7/30/2014 2:52:11 PM +00:00 2014-07-30T14:52:11
  1. Strike on Gaza shopping area kills at least a dozen, wounds 150

    An Israeli airstrike hit a crowded Gaza shopping area on Wednesday, killing at least 16 people and wounding more than 150, just hours after Israeli tank shells slammed into a U.N. school, Gaza health officials said.

    7/30/2014 5:38:37 PM +00:00 2014-07-30T17:38:37
  1. Twitter.com/SarahDrewGreys

    'Grey's Anatomy' star Sarah Drew reveals her baby bump

    7/30/2014 5:07:52 PM +00:00 2014-07-30T17:07:52
  1. Courtesy of CSPI

    The 'fattest' chain restaurant meals win a dubious honor

    7/30/2014 2:50:15 PM +00:00 2014-07-30T14:50:15