NBC News pioneered the morning news program when it launched TODAY in 1952 with Dave Garroway as host. The live broadcast provides the latest in domestic and international news, weather reports, and interviews with newsmakers from the worlds of politics, business, media, entertainment and sports.
After more than 48 years of the standard two-hour format, the third hour of TODAY was launched in October of 2000, followed by the fourth hour in September 2007, making TODAY the only four-hour hour national morning show broadcast. The program is unparalleled in its ratings dominance in the morning news arena, serving as America's overwhelming favorite since 1995.
In June 1994, TODAY moved from its longtime home at New York’s 30 Rockefeller Plaza to a stunning new site next door: NBC News’ glass-walled, ground-floor production facility at the corner of 49th Street and Rockefeller Plaza. The facility brings to mind the TODAY of the early 1950s, which also had its studio windows facing the streets of New York City. The three-story, 18,000-square-foot home of TODAY now attracts thousands of visitors each year to peer into its windows and become part of TODAY’s broadcast.
TODAY is also renowned for providing its audience with a window on the world by broadcasting from remote locations around the globe. The program has originated from countless countries and has canvassed our nation. For what has become one of the program’s trademark series, TODAY has taken viewers to exotic locations for its "Where in the World is Matt Lauer" trip. Co-anchor Matt Lauer has traveled to Easter Island, Machu Picchu, Bangkok, Victoria Falls in Zimbabwe, the Blue Lagoon in Iceland, Egypt, Mount Everest, and Laos, just to name a few. In September 2000, TODAY spent three weeks in Sydney, Australia, providing live coverage of the 27th Olympiad. The trip began a tradition for the show to broadcast live from the host city for each of the following Olympic Games.
Since the program’s premiere broadcast on January 14, 1952, TODAY’s hallmark has been its ability to revise an entire edition to bring viewers breaking news as it happens. TODAY delivered immediate coverage of such news events as the devastating earthquake in Haiti, Hurricane Katrina and its aftermath, the tsunami that wreaked havoc in a dozen Asian nations, and the September 11 terrorist attacks.
Don Nash is the executive producer of TODAY.
The Fourth Hour of TODAY with Kathie Lee Gifford and Hoda Kotb
The fourth hour of TODAY, hosted by Kathie Lee Gifford and Hoda Kotb, has been hailed as “appointment television” by Entertainment Weekly, “uproarious and irresistible” by People magazine, and “TODAY’s happy hour” by USA Today. With their undeniable chemistry and wit, Kathie Lee and Hoda bring viewers a fresh, lively show each morning that always gets people talking.
In what has become a fan favorite, Kathie Lee and Hoda discuss the headlines and hot stories of the day in Today’s Talk, giving their original and often hysterical perspectives. Throughout the show, the ladies use Facebook and Twitter to interact live with their fans and to get immediate reactions and suggestions. The program is a go-to destination for celebrity guests and musical acts, as well as today’s newsmakers, authors, designers and chefs.
The fourth hour of TODAY is a ratings success. The show has currently posted the most year-to-year growth of any morning or daytime program, up 8 percent in total viewers and 14 percent in the key demographic of adults 25 to 54.
The fourth hour of TODAY launched in September 2007. Don Nash is the executive producer of TODAY and Tammy Filler is the senior producer of the fourth hour.
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Weekend TODAY airs Saturdays (7-9 a.m. ET) and Sundays (8-9 a.m. ET) on NBC.
The Sunday edition of NBC News’ TODAY premiered on September 20, 1987. Five years later, on August 1, 1992, the Saturday edition made its debut, expanding the broadcast schedule of the TODAY franchise to seven days a week. The program is broadcast from Studio 1A in Rockefeller Plaza in New York.
The weekend broadcasts continue the TODAY tradition of covering breaking news, interviewing newsmakers, reporting on a variety of pop culture and human interest stories, covering health and finance issues and presenting the latest weather reports. In addition, the show offers visitors to New York City a chance to observe firsthand the workings of a live television broadcast with its windowed studio on Rockefeller Plaza. Interaction with the crowd outside the studio is a major part of the program.
Don Nash is the executive producer of TODAY. Dee Dee Thomas is the executive producer of Weekend TODAY.
Have questions or comments?
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Willard Scott birthdays
Congratulations in advance to the celebrant for officially becoming a centenarian! It is a joy for for us to be able to acknowledge each person (through an on-air announcement or a congratulatory letter from Willard Scott) for their unique and interesting lifestyle, as they officially become one of Willard’s favorites!
To submit a birthday request, please gather the following materials and information. (Your submission will not be considered unless all details are included.) Please submit photo and information six weeks prior to the birthday. Birthdays are generally selected two weeks before the airdate.
- A sharp, medium-size, recent photo of your loved one (it can be cropped) that does not have to be returned
- Name of celebrant (include pronunciation if necessary)
- Date of birth
- The celebrant’s current mailing address
- Contact name and phone number (someone who can easily be reached)
- Interests, hobbies, secrets of longevity, vocation, or anything our audience might like to know about this amazing person
Send the information and photo via postal mail to:
Willard Scott Birthdays
TODAY show, NBC News
4001 Nebraska Avenue NW
Washington, DC 20016
OR e-mail us at email@example.com
Please note that Willard gets many more requests than he can fulfill on the air. If your celebrant is chosen, the contact person will receive a call from the office to confirm the date the birthday announcement will air.
If the contact person does not get a call, that means your celebrant was not selected. However, if all contact information was included in the submission, they will receive a very nice congratulatory letter from Willard!
TODAY strongly supports the NBC Internship program.
TODAY interns will work closely with staff, assisting with preliminary research on assigned topics, logging tapes, dubbing tapes and all facets of production as needed.
To be eligible, students should be undergraduates who will receive academic credit for this internship. Internships are unpaid, but there is a stipend for reasonable commutation costs.
We are actively recruiting for the following semesters:
There is also flexibility with school semesters and scheduling.
If you are interested in applying for an internship with TODAY, please send a cover letter and resume to:
30 Rockefeller Plaza, Room 375 E6
New York, New York 10112
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