1. Headline
  1. Headline
Image: Aretha Franklin
Ron Edmonds  /  AP
The hat worn by the "Queen of Soul" was hand-molded and would cost upward of $500 — if it were for sale, the 36-year-old designer said. Customers instead were offered a satin ribbon version for $179.
By Associated Press Writer
updated 1/22/2009 9:32:25 PM ET 2009-01-23T02:32:25

The calls began to flood Luke Song's hat shop not long after Aretha Franklin finished belting out "My Country, 'Tis of Thee" at President Barack Obama's inauguration.

Franklin, who wore a gray felt custom-designed hat from Mr. Song Millinery, has inadvertently caused an economic boom for the South Korean immigrant's store.

Song said he wasn't prepared for the hundreds of calls requesting the hat with a Swarovski rhinestone-bordered bow.

"We even have a lot of men calling to get it for their wives, mothers and grandmothers," Song said.

  1. More from TODAY.com
    1. Purple Heart sent to 'Slender Man' victim: When a gift needs no thanks

      After an anonymous military veteran sent his Purple Heart medal to the survivor of the Slender Man stabbing in Wisconsin, ...

    2. The 5 best exercises for tank top-worthy arms
    3. Michigan jail trades trendy 'Orange' inmate uniforms for timeless sailor stripes
    4. See for your selfie: 'The Rock' pumps up fans with hard work on Instagram
    5. Millionaires really are different; they don't want to retire!

The hat worn by the "Queen of Soul" was hand-molded and would cost upward of $500 — if it were for sale, the 36-year-old designer said. Customers instead were offered a satin ribbon version for $179.

"They want the same hat, but they understand it's for the 'Queen' only," he said. "Ninety-nine percent said, 'That's fine. I'll get the next best thing.'"

The family millinery has been in Detroit for about 25 years, and Franklin has been a customer for about 20 of those years. The store also sells to about 500 boutiques across the country.

"We always make hats for her for high-profile events, so for us, the inauguration really was no big deal," Song told The Associated Press on Thursday.

The design for Franklin's hat came from two different hats at the store.

"She walked through the shop and said 'I want that bow (put) on that hat,'" he said. "She had the coat already, but she needed the hat to set it off."

Copyright 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

More on TODAY.com

  1. Courtesy Aldrich Family

    ‘Extraordinary’ 8-year-old boy finishes triathlon with his disabled brother

    7/22/2014 4:35:28 PM +00:00 2014-07-22T16:35:28
  1. Feds ban airlines from flying to Tel Aviv airport

    Federal aviation officials issued an order to airlines prohibiting them from flying to and from Tel Aviv’s Ben Gurion International Airport for 24 hours after a rocket struck near the airport earlier Tuesday.

    7/22/2014 5:43:01 PM +00:00 2014-07-22T17:43:01
  2. Dutch collect DNA to match with MH17 victims
  1. Pool / Reuters

    Prince George's birthday: The royal tot's 10 cutest moments

    7/22/2014 1:11:51 PM +00:00 2014-07-22T13:11:51
  1. Khakimullin Aleksandr / Shutterstock / Khakimullin Aleks

    The 5 best exercises for tank top-worthy arms

    7/22/2014 8:56:50 PM +00:00 2014-07-22T20:56:50
  1. Coke is a stain remover? 6 surprising cleaners in your home

    From those annoying white deodorant stains on your little black dress to rust stains in the commode, some stains just won't go away — until now. With help from some savvy experts, we put together surprising tips to banish these stains once and for all.

    7/22/2014 4:48:22 PM +00:00 2014-07-22T16:48:22