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People reportedly paid $14 million, along with London-based Hello!, for the exclusive photos featured in the magazine's Aug. 4 issue.
TODAY staff and wire
updated 8/4/2008 9:31:43 AM ET 2008-08-04T13:31:43

People magazine revealed exclusive photos of Angelina Jolie and Brad Pitt's twins Knox Léon and Vivienne Marcheline on its web site Sunday night.

The magazine's cover features their parents holding the three-week-old babies and a photo of their daughter Shiloh, 2, holding her new baby sister.

"It is chaos, but we are managing it and having a wonderful time," Jolie told the magazine. The family is summering in a chateau in Provence, France.

Pitt told People that the four older children run around playing hide-and-seek on the vast grounds.  "[It's] still a cuckoo's nest," the actor said.

The magazine, out on the newsstands on Monday, features 19 pages of intimate family photos with the brood and a full interview with the couple.

Jolie, 33, gave birth to the twins July 12 during a half-hour caesarian operation at a maternity clinic in Nice on the French Riviera.

"Everything went smoothly. The children are doing very well, the mother is doing very well and the father is doing very well," gynecologist Michel Sussmann told AFP at the time.

The twins brought the number of Jolie's children with 44-year-old Pitt to six.

The couple, dubbed "Brangelina" by much of the world's press, have adopted three children: Maddox, 6, born in Cambodia; four-year-old Pax, born in Vietnam; and Zahara, 3, born in Ethiopia.

Their first biological child, Shiloh, was born May 2006 in Namibia.

Jolie told People that the two older daughters are already doting on the twins. "[Shiloh] and Z pick out [the twins'] clothes and help change and hold them," Jolie said to the magazine. "It's sweet – they are little mommies."

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The $14 million twins
A person involved in the negotiations for pictures of Brad Pitt and Angelina Jolie's newborn twins told the Associated Press last week the rights were sold for $14 million.

The person asked not to be named because he was not authorized to release the figure. People magazine scored the photos in a joint deal with the London-based Hello! magazine, and the two will split the bill.

The money will go to a foundation created by Pitt and Jolie that largely focuses on helping children around the world. The $14 million is nearly double the $6 million People paid to feature Jennifer Lopez and her newborn twins on a March cover, according to Forbes.

“We’re thrilled to be able to feature these pictures in People,” managing editor Larry Hackett said in a statement.

Even before the babies were born, the speculation began over which celeb mag would come out on top of an inevitable bidding war. The couple ultimately chose a familiar route in its joint deal between People and London-based Hello! magazine.

Jolie and Pitt sold the rights to the first shots of their daughter Shiloh to Getty Images in Video: Kathie Lee, Hoda on Jolie-Pitt twins exchange for a donation to charity in 2005. People reportedly paid $4 million for the U.S. rights to those photos, and London-based Hello! magazine obtained the British rights.

And last year, the couple sold intimate shots of their son Pax, then 3 years old, to Hello! and People. The two magazines are again sharing the rights to the Jolie-Pitt photographs, with each publication contributing to the final price.

Getty Images was back in the game this time: In a statement, Getty co-founder and CEO Jonathan Klein said his company was “delighted that all proceeds from these stunning images will once again be donated entirely to charity. It is a privilege to use the power of our imagery to make a difference in the lives of so many throughout the world through the Jolie-Pitt Foundation.”

In June 2006, People magazine published six photos of Pitt, Jolie and baby Shiloh, who displayed the Jolie pillow-lipped pout just days after her birth. Media week reported two months later that the issue sold 2.2 million copies, its biggest seller at the time since its 4 million-selling 9/11 special.

Jolie and Pitt established their foundation in 2006, often making children the focus of their giving. They donated $1 million in June to The Education Partnership for Children of Conflict to help children affected by the war in Iraq. Last year, the Jolie-Pitt Foundation gave more than $300,000 to support the International Rescue Committee’s relief program for Darfur refugees.

Celebrity-baby magazine covers

Much anticipated arrivals
In May, the actress and her partner rented Miraval Estate villa in the French hamlet of Correns, in the Provence region in the south of France, where strict privacy laws will protect the Jolie-Pitt brood from paparazzi.

Jolie’s pregnancy was covered with the same enthusiasm as the Presidential primaries – or Britney Spears. In mid-June, the made headlines when she told Entertainment Weekly magazine that being pregnant is “great for the sex life. It just makes you a lot more creative. So you have fun, and as a woman, you’re just so round and full.”

In the same interview with EW, Jolie said that Pitt’s parents were on call to come out and help when the babies arrived. “Fortunately we can hire help if we need it, but we’re going to try as we usually do to balance it as well as we can,” she was quoted as saying.

-- The Associated Press and TODAYshow.com contributor Mike Celizic contributed to this report.

© 2013 MSNBC Interactive

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