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From the page to the screen
If Americans love it in a book, thoughts are they'll likely want to see it in the theaters. From "Gone With the Wind" and "The Great Gatsby" to "Twilight" and "The Hunger Games," here's a look at some of the works that have made the leap to cinema.
Latest 'Superman' earned more than $160 million through product placement
The latest Superman movie “Man of Steel” earned more than $160 million through product placement. Brian Balthazar, editor at Popgoestheweek.com joins MSNBC’s Alex Witt to discuss the marketing technique. He mentions that they paid for more than half of the film through product placement and how placement almost paid for the film in its entirety.
Video: Coming to a theater near you
Watch the trailer for 'This Is The End'
A celebrity party at James Franco's estate soon turns deadly for the assembled stars as they witness an evil bottomless pit and the beginning of the apocalypse. Opens June 12.