Sports Biz

Jump to story headline

News

Collins' rising brand may induce others to follow

When Jason Collins stepped out of the closet, he opened the door to marketing opportunities that go with the fame of doing something first, sports marketing experts said Tuesday. And since the NBA journeyman was not a household name before Monday, he leaves room for more athletes to claim their own first-out marketing boost. Full story

Tami Chappell / Reuters

More Sports Biz stories

Why March Madness might be good for productivity

Russia's $50 billion gamble on 2014 Olympics

Nike suspends contract with Oscar Pistorius

Experts review Super Bowl's best ads

The Super Bowl's winners and losers

Is this Super Bowl ad kiss too steamy for TV?

Chrysler aims to dominate Super Bowl ad blitz

Arab-American groups say Coke Super Bowl ad is racist

The Super Bowl trophy: where Tiffany meets the NFL

Super Bowl ad brawl has already begun for automakers

It's cowboys v. showgirls in Coke's Super Bowl ad

Budweiser unveils its Super Bowl ad lineup

Armstrong loses Nike contract, announces resignation

Olympic medalists beginning to rake in gold

HBT: ESPN paying $5.6 billion to keep baseball

Armstrong scandal hurts his endorsement career

Nike says it stands by Lance Armstrong

How high will you jump for pair of LeBron kicks?

Racy photo may get Michael Phelps in hot water

Baseball star Eddie Murray settles SEC insider trading charges

advertisement

Advertise | AdChoices

SportsBiz video

Paying for sports stadiums in tough times
As theNFL kicks off a season in New Orleans, CNBC's Brian Shactman looks at how cities are choosing to construct and fund stadiums in tough financial times.

$1.6 billion smart stadium

Sponsorship dollars in China

Tiger gets divorced

Nolan Ryan corrals Rangers

Advertise | AdChoices

David Sweet's SportsBiz Spotlight

NHL is back on solid ice
Fan conventions on the rise
Five sure bets for 2009
Sports in need of Hollywood magic
Will bowls lose sponsors?
NASCAR is on the skids
Cubs fans' ultimate resting place
Golf industry gets hit hard
Going retro brings in the money
Cal's unique seat-pricing concept

Business of Super Bowl XLV

Some ugly lessons learned from the Super Bowl ads

How Ferris Bueller may kill off Super Bowl ads

For Super Bowl, Volkswagen sees Star Wars again

But seriously folks, these Super Bowl ads didn't need toilet humor or pratfalls

For Super Bowl ads, it's the year of social media

Image: Doritos Super Bowl ad

Message boards

Post your comments on business news

  General board
  Real estate
  The economy
  Stocks and investing
  Small business
  Consumer news
  Your career
  Automobiles
  Gas prices

Sponsored links

Resource guide

© 2013 NBCNews.com