1. Headline
  1. Headline

Video: Disney Channel’s runaway hit

updated 8/20/2007 1:36:02 PM ET 2007-08-20T17:36:02

“High School Musical 2” proved the Disney Channel can boast of more than a one-hit TV wonder.

Friday’s premiere drew an audience of 17.2 million, making it the most-watched basic cable program ever, according to Nielsen Media Research. It more than doubled the viewership of the first movie, “High School Musical,” which drew 7.7 million in 2006.

The basic-cable record had been held by CNN’s airing of a 1993 debate on the North American Free Trade Agreement that drew 16.8 million viewers.

Parents knew where their kids were Friday: Among children 6 to 11 and youngsters 9 to 14, two out of three children in those age groups watching TV were tuned in to “High School Musical 2,” Disney Channel said Monday. Among girl viewers age 6 to 11, it was four out of five.

The “High School Musical” brand has become a cultural phenomenon with hit records, concerts and newly minted young stars including Ashley Tisdale and Zac Efron. The sequel followed the summer adventures of students Sharpay and Troy and their fellow Wildcats of East High.

© 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

More on TODAY.com

  1. Watch the full 'Fifty Shades of Grey' trailer: What we couldn’t show on TV

    “Fifty Shades of Grey” fans, you’ve come to the right place. 

    7/24/2014 12:30:07 PM +00:00 2014-07-24T12:30:07
  2. video ‘Fifty Shades’ stars give first look at steamy film

    video Stars Jamie Dornan and Dakota Johnson offer TODAY viewers a sneak peek at the highly anticipated film. When Savannah Guthrie told Dornan that viewers had asked if he'd do the interview shirtless, he said, “I would have considered it.” 

    7/24/2014 5:22:44 PM +00:00 2014-07-24T17:22:44
  3. Not a date movie: Why ‘Fifty Shades’ a girls’ night hit

    Even though the film is opening on Valentine's Day — the biggest date night of the year — women are likely to turn the movie into a social event.

    7/24/2014 1:22:41 PM +00:00 2014-07-24T13:22:41
  4. Universal Pictures
  1. Wreckage from jet missing over Africa found in Mali

    A commercial jetliner crashed on Thursday after adjusting its route due to a storm and vanishing in western Africa.

    7/24/2014 2:47:05 PM +00:00 2014-07-24T14:47:05