With college students soon returning to school and tuition bills due, this is crunch time for parents and students struggling to figure out how to pay for it all. And these days, widespread reports of abusive practices by student lenders and schools — putting their financial interests ahead of student borrowers — have left many families wondering how to get reliable information about one of the mainstays of college financing.
More from TODAY.com
Hillary Clinton: Granddaughter led me 'to speed up' political plans
Clinton said she is inspired to keep working to ensure that Charlotte and her generation are provided equal opportunities ...
- Lauren Hill, inspirational college basketball player, dies
- Marathon dad's victories help raise money for son with spina bifida
- Will it work on Vale? Savannah tries tissue sleeping trick at home
- Listen to the chilling 911 call Sandra Bullock made during break-in
- Hillary Clinton: Granddaughter led me 'to speed up' political plans
Student lending has always been a complex thicket of multiple, overlapping government and private programs — each with a variety of terms and conditions that make the average credit card application look like a middle-school spelling quiz.
“This is a very complex marketplace," said Morgan Olsen, treasurer at Purdue University. “Even people who are directly involved in the industry have a challenging time keeping up with new developments.”
To help parents wade through the sea of direct government programs and private loan subsidies with their various terms, conditions and discounts, college financial aid offices years ago began developing lists of “preferred lenders.” Usually, each list consists of a half-dozen or so lenders that have agreed to favorable terms in return for a portion of the school’s loan volume.
As direct student aid and federal grants failed to keep up with the rising cost of tuition, that loan volume became an increasingly lucrative stream of cash. Today, the student loan market is an $85 billion business.
“We wouldn’t be talking about [student-loan reforms] if it weren’t for the fact that debt is such a big piece of educational financing these days,” said John Walda, former president of the Indiana University board of trustees.
That big pot of money turned out to be a tempting target not only for lenders but for the schools themselves, which soon began demanding a piece of the business. At the heart of the ongoing investigation by New York Attorney General Andrew Cuomo was the revelation in April that schools were steering students to preferred lenders in return for a variety of inducements.
In some cases, lenders offered trips to resorts for financial aid officers; in a few cases, the lenders offered stock or other gifts to college officials. Some financial aid offices demanded a portion of lenders' profits in return for inclusion on the preferred list — regardless of whether the lender was producing the best terms for students.
"After pushing students into the arms of private lenders, the federal government has failed to ensure those lenders operate ethically and legally, and has allowed students to become victimized," Cuomo told a Senate hearing in June.
(Cuomo, through a spokesman, declined a request to be interviewed for this story.)
So far, Cuomo’s office has negotiated settlements with a half-dozen lenders and at least a dozen schools — recovering nearly $19 million and returning it to student borrowers who signed up with lenders who paid for a place on the list.
In addition to offering lists of preferred lenders, many school financial aid offices provide advice to students and parents trying to sort out the mind-boggling choices and loan options. Cuomo’s office found that some lenders were providing their own staffers to fill this role — without disclosing who they were working for. Advice that was supposed to be unbiased and impartial turned out, at some schools, to be an extension of marketing programs operated by lenders.
It didn’t always work this way. For decades, student loans were handled by private lenders subsidized by the government to keep interest rates low. Preferred lender lists were intended to highlight the lower rates offered by subsidized lenders who participated in the program.
In the 1990s, driven in part by concerns that subsidies to private lenders were costing too much, the government began lending directly, creating competition to private lenders. As the market grew, private lenders began fighting back by cutting fees and offering discounted loan rates.
Large schools in the direct lending program began to realize that the loan volumes generated by their students represented a valuable piece of business. In 2003, Michigan State University — then the second-largest direct lender — put its loan business out to bid to private lenders.
Other schools soon followed. But what began as an effort to win concessions for students evolved, at some schools, into a revenue stream for the school's financial aid budget and perks for some individual officers. Apparently, some schools failed to see the ethical conflicts these ideals presented.
"I was surprised to discover that we do have members who didn’t have a well-conceived, well-drafted any conflict of interest policy that was in place for the student financial aid office," said Walda, who is also president of the National Association of College and University Business Officers.
Enter the New York state attorney general's office, then run by Eliot Spitzer, who since has been elected governor of New York. His investigation was picked up by his successor, Cuomo, who announced his findings this year and began negotiating settlements with key lenders and schools nationwide. (The New York attorney general's office extended its jurisdiction on the grounds that state consumer laws applied to New York students no matter where they went to school.)
The settlement by Cuomo's office included seven core principals including everything from a ban on financial ties between lenders and schools to rules barring lenders from posing as college aid officials when dispensing advice to students and families. If a school helping to arrange a loan hasn't signed the code, families can ask if they have similar rules in place.
Though the concessions and promised reforms have brought greater transparency to many schools, it’s not clear that conflicts have been eliminated everywhere.
“There’s one lender that sends students a $300 gift card to consolidate their loans with them, which is an outright violation of the prohibition on inducements — the stuff that’s been on the books and in the regs for years,” said Mark Kantrowitz, founder of FinAid, a Web site that provides a information on student lending and financial aid.
Congress also is considering its own legislation and reportedly is looking into other relationships between private lenders and schools that could pose conflicts. Cuomo's office also is reportedly continuing to look into other lending deals with school affiliates outside the financial aid office.
“There are still more shoes to drop,” said Kantrowitz. “We just saw the New York attorney general shift his focus to athletic associations and alumni associations.”
© 2013 msnbc.com Reprints