1. Headline
  1. Headline

Video: Madonna launches 'Material Girl' line

updated 3/23/2007 6:48:23 PM ET 2007-03-23T22:48:23

Material girl, indeed.

A line of clothing co-designed by pop queen Madonna went on sale around the world Thursday in branches of Swedish fashion retailer Hennes & Mauritz.

Pieces in the M by Madonna collection, co-designed by H&M design chief Margareta van den Bosch, include a leather trench coat, sequined shift dresses, cream-colored calf-length pants and matching cropped jackets.

In Britain, the items are priced between $16 and $295.

“I am a Madonna fan but the reason I am buying the clothes is that they are very nice and feminine and the prices are very reasonable,” said Magda Grabowik, 32, as she lined up to pay for a coat, jacket and dresses at H&M’s Oxford Street store.

Slideshow: Celebrity Sightings Madonna said working on the fashion line had been “an exciting and new creative challenge.”

“I’m happy with the results and look forward to wearing M by Madonna along with the rest of the world,” the 48-year-old singer said in a statement.

H&M said the collection reflected Madonna’s “timeless, unique and always glamorous style.”

Stockholm-based H&M has more than 1,300 stores in 24 countries.

© 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

More on TODAY.com

  1. TODAY

    video Utah town celebrates holidays early for little boy fighting leukemia

    10/25/2014 6:37:54 PM +00:00 2014-10-25T18:37:54
  1. TODAY

    video Meet a couple who fell in love, got engaged, on Instagram

    10/25/2014 6:12:18 PM +00:00 2014-10-25T18:12:18
  1. TODAY

    video 'Make a Difference Day' encourages millions to get out and give back

    10/25/2014 2:33:32 PM +00:00 2014-10-25T14:33:32
  1. United Features Syndicate; Evere

    These are the best Halloween TV movies and specials to watch

    10/25/2014 4:21:23 PM +00:00 2014-10-25T16:21:23
  1. Chris Pizzello / AP

    Katy Perry turns 30! 13 times we celebrated singer's colorful style

    10/25/2014 12:39:21 PM +00:00 2014-10-25T12:39:21