Home

Abby Larson is officially a TODAY Tastemaker! What to know about the lifestyle guru

Here at TODAY, we are constantly on the lookout for the sharpest experts to help you live your best life, and we've gathered the best and brightest to be a part of the TODAY Tastemakers team.

You'll find our Tastemakers on TODAY and TODAY.com often to dish out their latest tips and tricks — but let's get you two acquainted, shall we? Meet Abby Larson.

Brittany Ambridge

Abby Larson is the editor and founder of the wildly popular wedding resource, Style Me Pretty.

In 2007, Abby set out to embark on a career that would allow her to grow her family, fuel her creativity and fill an untapped void in the wedding industry. Abby has devoted the past eight years to Style Me Pretty, seeking out quality content, cultivating her editorial eye, and building an expert team.

Style Me Pretty has raised the wedding bar, providing the modern bride with a source of gorgeous real weddings, creativity and insider resources. Abby has continued to grow the Style Me Pretty brand with the launch of Style Me Pretty Living, a field guide to inspired living. With parties, celebrations, DIYs, recipes, travel, home tours and more, SMP Living is home to all things after (and before) the ring. Abby authored her first book, "Style Me Pretty Weddings: Inspiration and Ideas for an Unforgettable Celebration," a carefully curated photo-rich source of inspiration. The secret behind the success of the Style Me Pretty brand: a good idea, great content and no shortage of hard work.

Prior to launching Style Me Pretty, Abby graduated from Vanderbilt University and worked in public relations and finance. With entrepreneurship in her roots, Abby launched her first entrepreneurial venture, Abby Jean, a collection of bespoke stationary and wedding invitations, which she sold in 2007 to launch Style Me Pretty.

Abby currently resides in Massachusetts with her husband, Tait (the tech guru behind Style Me Pretty) and their three children.

Care to see Abby in action? Here's one of our favorite visits from the lifestyle expert:

0:00
 
0:00
Your video begins in
0:00
TOP