April 30, 2014 at 8:27 AM ET
Seventy-eight percent of teen girls, ages 16-17, have negative thoughts about their appearance, according to the recent TODAY/AOL Body Image Survey. With that in mind, TODAY found three groups of teens working to change the way they see themselves: The Girl Scouts of the USA and Girls Inc., (both are partners with Dove in its self-esteem project, which has reached 13 million people) and REbeL, a grassroots organization started in Kansas in 2008.
The girls were paired with filmmakers who are part of a mentoring program supported by Dove at the Sundance Institute. They were asked to create a 15-second public service announcement, telling us what "Love Your Selfie" means to them. All the girls’ spots will be featured as part of NBCUniversal’s award-winning “The More You Know” campaign across its digital platforms including themoreyouknow.com, the NBC YouTube page under The More You Know playlist, Facebook, Google + and Pinterest. [Dove is sponsoring "Love Your Selfie" week on TODAY]
Take a look:
New Jersey Girl Scouts. The Girl Scouts were partnered with Jordana Mollick, a Los Angeles-based producer whose most recent movie, "Life Partners," premiered at this year's Tribeca Film Festival. She is part of 2013-2014 Mentorship Program of the Sundance Institute - Women In Film Los Angeles Women Filmmakers Initiative, of which Dove is a supporter.
Girls Inc. Girls Inc. was partnered with Marta Cunningham, a Los Angeles filmmaker. Cunningham's first feature length documentary, "Valentine Road," was part of the 2013’s Sundance Film Festival. Along with Mollick, Cunningham is also associated with the Dove-supported Sundance Institute mentorship program.