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PR exec: Alzheimer’s has ‘negative stigma’

Melissa Kahaly of public relations firm Ruder Finn says there is a widespread misconception that Alzheimer's disease only affects old people, pointing out that it affects their families as well.

Melissa Kahaly of public relations firm Ruder Finn says there is a widespread misconception that Alzheimer's disease only affects old people, pointing out that it affects their families as well.