July 17, 2012 at 7:24 PM ET
by Andrew Daniels
Ah, the dreaded Kiss Cam: Is there any other innovation that’s led to more awkwardness, ridicule, and hilarity in the history of American sports? (Well, maybe the BCS.) Go ahead, count the number of successful Kiss Cam experiences you’ve either had yourself or seen on the stadium jumbotron—we’ll wait. It’s far easier to list all the things that can go wrong any time a bored, sadistic camera operator zeroes in on an unsuspecting couple in the crowd: Lips are missed. Smiles turn sour. First dates implode. A mother ruins her poor son’s life. Two macho best friends face an existential crisis in front of thousands.
Face it: Few men are, have been, or will ever be properly equipped to handle the Kiss Cam in the heat of the moment.
Except, that is, for our Commander-in-Chief. President Barack Obama took in the U.S. Men’s Basketball Team’s exhibition game against Brazil in Washington, D.C. Monday night. When the Verizon Center’s Kiss Cam spotted Obama and his wife Michelle in the crowd, the President put his arm around his lady and simply smiled. But upon growing insistence from the crowd, the camera again found the first couple, and Obama made his move: He leaned in and planted a tasteful kiss on Michelle’s lips, followed it up with a peck on her head, and capped the embrace with a gentle hug. It was a rare example of perfect PDA: Quick, classy, and genuine.
You might not find yourself in the Prez’s shoes any time soon, but just like the First Lady, your girlfriend or wife always appreciates a little public affection. According to a Men’s Health poll of 500 women, 67 percent said PDA is important—and over half said that if you were to shy away from them in public, they’d take it personally. Sound like high expectations? It isn’t. Just follow Obama’s lead: Hold her hand and give quick, public kisses. That’s all 98 percent of women said they want. (For more surprising secrets from the fairer sex, discover What Every Woman Wants.)
There’s something in it for you, too: A recent study by the Berman Center in Chicago found that couples who kiss often in nonsexual situations are eight times more likely to be sexually satisfied—that’s not a lot of work for big benefits in the bedroom.
And don’t worry about pissing off your friends with your PDA—in fact, they might actually kind of dig it. In a 2011 Journal of Neuroscience study, Swedish researchers found that witnessing other people’s displays of affection (in this case sensual caressing) gave subjects the same high they got from their own partner’s sensual caresses. So 20,000 fans walked out of the Verizon Center happy Monday night—and not just because the Americans won. (Want to take more cues from the President? Download Barack Obama’s Success Strategies for free!)
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