Who run the world? Well, healthy people, really: in body, mind, and soul. And Britain's beloved royal family is ready to tackle part two of that equation with a new mental health initiative.
Prince William, Duchess Kate and Prince Harry all appear in a PSA for the new initiative called Heads Together, which will focus on removing the stigma around mental health.
In the grand royal tradition of being #goals, they explain their mission while looking impossibly fresh and healthy, right down to to the charming outtake at the end, which shows the three cracking up while attempting a "serious" photo.
It's not all fun and games, though. "Mental health is just as important as physical health," Kate, an advocate for children's mental health, passionately said.
Both princes have a personal stake in the fight. Former military man Harry is concerned with problems faced by service personnel, while William has dealt with suicide in his job as an air ambulance pilot and through his work with the homeless.
"We can all play our part by talking and listening to each other and helping each other find support," Prince Harry said in the video.
"Let's get our heads together and change the conversation of mental health," William said.
The Royal Foundation will work with a number of charities, including Best Beginnings, CALM (Campaign Against Living Miserably), Mind, Place2Be, The Mix, and YoungMinds.
Heads together will also headline the London Marathon in April 2017. Word is out on whether those impossibly fresh and healthy royals will be running, but it sure seems like they're behind this cause for the long haul.