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Alzheimer’s activists seek to change face of disease

Some of those seeking a cure for Alzheimer's disease say their cause has an image problem, lacking a major celebrity representative like basketball legend Magic Johnson, who advocates for HIV and AIDS awareness, or Michael J. Fox, who performs a similar role for Parkinson's disease. NBC's Maria Shriver reports.

Some of those seeking a cure for Alzheimer's disease say their cause has an image problem, lacking a major celebrity representative like basketball legend Magic Johnson, who advocates for HIV and AIDS awareness, or Michael J. Fox, who performs a similar role for Parkinson's disease. NBC's Maria Shriver reports.