July 18, 2011 at 3:11 PM ET
If you live in an urban area, chances are you’ve encountered a food truck or two. For many, the food truck phenomenon has been a gastronomic gift, a sorely needed reprieve from the humdrum fast-food shuffle.
Not everyone is over the moon about them, though. For every rapturous review, there are the reports about how they’re ruining neighborhood quality of life or muscling in on brick-and-mortar restaurants.
Recently Technomic, a food industry consulting company, took a long look at the food truck boom in nine North American markets, and the results probably aren’t going to please the haters. According to Technomic’s Food Trucks Innovation Report, food trucks’ presence in the marketplace is going to be “long and lasting.” The research suggests that their business model is viable, and provides insight into how food trucks can attract more consumers and compete in the expanding “MFV” (mobile food vehicle) market.
In a nutshell, food trucks are a hit with consumers, which means you shouldn’t expect them to be driving away anytime soon.