April 25, 2012 at 10:57 AM ET
Hey President Obama: “Yogurtgate” doesn’t involve yogurt at all.
“That’s not great news for the president,” said Andrew Pudalov, 45, the owner of Rush Bowls. “Our product will leave fruit stains — especially if it was one with acai." The deep purple fruit "is the worst for stains," he said.
Rush Bowls, more like a smoothie in consistency than yogurt, come in 28 different flavors. We don’t know which one plastered the president, but luckily the fruity fare, which was accidentally kicked by photographers, landed on his pant leg rather than on his crisp white dress shirt.
That’s probably why he took it in stride.
“Whose yogurt got me? …You’ve got a good story to tell. You can say, “Well I just spilled yogurt all over the president and the secret service,” Obama told University of Colorado freshman Kolbi Zerbest, who confessed to bringing the bowl.
When we reached Pudalov, he was on business in Oregon and hadn’t yet heard about the spill. “This is one of the first drive-by kickings we’ve heard about,” he joked.
The incident offers a great publicity opportunity for Pudalov’s small 3-year-old business. Rush Bowls are currently available at two Rush stores in Boulder, throughout the West coast at Whole Foods, and online, but Pudalov is planning to expand to the East coast — and these fruity treats might just be up Michelle Obama’s alley.
Promoted as a natural product chock full of nutrition and free of artificial preservatives and sweeteners, Rush Bowls are extremely popular among University of Colorado students, said Pudalov.
Pudalov, a former derivatives trader, quit his job in New York City after 9/11 and headed west to pursue his passion for food. After opening his first store, he wanted to create healthy, filling meal options — and Rush Bowls were born. Little did he know that his creation would one day coat the commander-in-chief.
“I’m happy to pay his (dry cleaning) bill,” he said. “And now I’m going to have to send him some Rush Bowls so he can actually taste them!”
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