Reese's fans, prepare yourself for chocolate "Inception."
The beloved candymaker has a new product up its sleeve: Reese's Peanut Butter Cups stuffed with Reese's Pieces.
That's right, the news was first leaked via a now-viral Facebook post, leading Reese's reps to respond in kind — with the hashtag #cupfusion.
"Would Reese’s make consumer dreams come true and bring together two beloved favorites — Cups and Pieces — into one mind-blowing delicious cup of goodness?" said a mysterious email from a Hershey's spokesperson.
More Food Trends videos
Would you eat bagels stuffed with Oreo cream cheese? (Kathie Lee won’t)
Rainbow chocolate chip cookies are here to dethrone rainbow bagels
Bottoms up! See how chocolate chip cookie shots get made
Starbucks is testing coffee ice cubes (for 80 cents extra!)
The candy specialist ramped up its cryptic teases with a series of playful graphics and videos in recent days — think Reese's Peanut Butter Cup pinatas spilling out Pieces candies or a mama Peanut Butter Cup cooing at her Reese's Pieces babies, "You're so cute, I could eat you up."
It all culminated in a big reveal on — of course — social media, complete with a release date. Mark your calendars for mid-July!