pizza-hut

Pizza Hut ploy: Crust stuffed with cheeseburgers, chicken nuggets

April 24, 2012 at 1:34 PM ET

The Crown Crust pizza, the latest stuffed-crust shenanigan, features cheeseburgers.
Pizza Hut Middle East
The Crown Crust pizza, the latest stuffed-crust shenanigan, features cheeseburgers.

In the latest edition of Pizza Hut’s crust-stuffing mania, the Middle Eastern arm of the chain has added cheeseburgers and chicken nuggets to their pizza crusts. It’s called the Crown Crust pizza because of its shape, which kind of looks like a crown -- if your crown were covered in junk food.

The Crown Crust pizza is available only in the Middle East, but is similar in concept to a pizza the company recently launched in the U.K., which features a giant hot dog threaded through the crust.

When we asked TODAY.com readers whether junk food had jumped the shark with the hot dog stuffed-crust pizza, one commenter articulated exactly what we were feeling then, and what we’re feeling now:

The Crown Crust comes with either cheeseburgers or chicken “gems” set around the outside of the pie. The cheeseburger pizza comes topped with beef, veggies, and a Pizza Hut special sauce. The chicken version comes with barbecue sauce and green peppers.

Pizza Hut Middle East announced the promotion on their Facebook page earlier this week, saying, “Can’t decide on burger or pizza? Believe it or not you can have both!” They also called the pizza the “gem of all pizzas,” and suggested that their customers can now “taste royalty.” The pizzas seem to be popular already – at least among media outlets like us, who can't stop buzzing about this craziness.

The Crown Crust pizza joins a pizza called the Cheesy Bites Remix on Pizza Hit Middle East menus, which is a regular pizza with cheesy pockets around the outside. The pockets were once only filled with mozzarella and cream cheese. but the remix variety offers “three times the fun,” which includes spicy Mexican seasoning, cream cheese and sesame, and mozzarella and parmesan. Let the party begin.

Seeing as how this trend is probably only going to get crazier, tell us, what wild ingredients would you want to stuff in your pizza crust?

TODAY.com contributor Jillian Eugenios thinks it's worth it to fly to the Middle East tonight just to try these gems of gastronomic delight.

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