Not so natural? Naked juice no longer labeled 'natural'
The oh-so-healthy Naked Juice company, owned by PepsiCo, announced it will no longer be labeling the juices as "all natural," due to a lawsuit complaining that the drinks contain ingredients that don't qualify. Like synthetics.
The Associated Press reported that the company said it uses ‘'an added boost of vitamins’' in some of the drinks. But the lawsuit filed against the company noted that the vitamins are actually synthetic ingredients.
According to the AP article, PepsiCo did not respond to when asked whether those synthetic fibers are an ingredient in the juices. However, the company has stated it will drop the use of the word "natural," and is settling the lawsuit for 9 million dollars.
This case highlights the lack of guidelines around the use of terms like natural and healthy by the FDA, which can be extremely confusing, particularly when a company markets a product (like Naked Juice) as part of a healthy lifestyle and eating well.
Remember, if you're concerned about your family consuming synthetics (or anything else), always read the full ingredients list when buying any processed or pre-made foods.
Tanya Edwards is a lifestyle writer. Follow her on Twitter @misstanya.
A version of this story originally appeared on iVillage.