June 22, 2012 at 2:12 PM ET
When Brewer’s Fayre, a restaurant in the UK, decided to launch a Tex Mex menu, they knew it had to be big. So big, in fact, it called for the largest tortilla chip the UK had ever seen.
The chip constructed for the occasion was the equivalent of 10,000 normal size tortilla chips and weighed over 100 pounds. It was baked in an oven nearly 10 feet deep and came out measuring nearly 7 ft by 5 ft, with a total preparation and baking time of more than 50 hours.
And while the size may be unusual, the process was traditional. The famous tortilla had all the ingredients of a regular size tortilla chip, consisting of only flour, water and salt.
Putting 10,000 chips into one isn’t without its challenges. Laura Hathway, a representative of Frank PR, the firm behind the stunt, said, “We had to find an oven big enough, that was the first thing, and it was very, very heavy as well. It was quite thick, and we didn’t want it to break. We had six members of staff holding it up.”
This isn’t the first time Frank PR has baked up something special. When Beefeater Grill, a steakhouse in the UK, wanted to promote their new breakfast menu last year, Frank PR commissioned an artist to create a portrait of Pippa Middleton out of 15,000 crumpets. “We put different spreads on them to create contours and we made Pippa Middleton’s bottom ... because, obviously, people were talking about it last year during the royal wedding.” They certainly were. Pippa Middleton’s famous derrière sparked worldwide attention, garnering itself a fan base and a Twitter following.
Though Middleton’s famous posterior may be around forever, the large tortilla will have to live on as legend, as it was broken up soon after a photo shoot. According to Hathway, “There was a park where we filmed and we just broke it up and gave it to the ducks down at the pond.”
The humans also couldn’t help themselves. “From the pictures, you can see people nibbling the edges. People did have a little bite,” Hathway said. The results of the taste test? “Good,” she said, “and very thick.”
TODAY.com contributor Jillian Eugenios would like to suggest creating the largest margarita the UK has ever seen. She's volunteering to be on hand for the taste test.