'The Most Interesting Jam' sells for over $1,000

Nov. 28, 2011 at 1:23 PM ET

Katie Quinn/TODAY.com /

The Most Interesting Man in the World does not shy away from adventure, even when it comes to his food.

Bored with his jam options, Dos Equis’ spokesman, The Most Interesting Man in the World, went on a mission to create The Most Interesting Jam Spread. The only jar of jam available to the public, said to have been signed and mixed by The Most Interesting Man himself, went up for auction on eBay Nov. 21.  At the close of the auction today, 50 bids had been made and the jam sold for $1,025.

TODAY.com managed to get the first jar available to anyone (a gift from The Most Interesting Man himself).

Dos Equis /

The first three ingredients for the jam – gold dust, grasshoppers in Thai herbs, and Cuban oregano – were chosen from nearly 3,000 comments on the Dos Equis Facebook page. They were mixed with apples, sugar and apple cider vinegar.

So why did The Most Interesting Man spend so much time on jam? "As a man of refined tastes, culinary delicacies are one of my true passions. Over the years, I found that my palate was becoming bored with the standard fare many jam vendors sold," he told Scientific American. "This year, a good friend challenged me to abandon my time-tested classic and develop a new jam spread."

Dos Equis /
The Most Interesting Man in the World discovered The Wombat Foundation on one of his many transcontinental trips across Australia.

All proceeds from the auction go to benefit The Wombat Foundation, an organization in Australia that works to help the critically endangered Northern Hairy-nosed Wombat, one of the rarest large mammals in the world.

"I once saved a life in the Australian Outback aided by only a wombat and a didgeridoo. Since that day, I have personally felt a great debt to the wombat for his ingenuity, valor and burrowing capabilities," said The Most Interesting Man. "When I discovered the plight of the wombat – affected by a rare motor syndrome, I knew I had to act. The Wombat Foundation is in the unique position to assist this troubled species."

We tried this rare jam in our TODAY.com offices. I thought the jam lived up to the 'Interesting' name for its contents (I had gold dust on my bread!), but the taste was nothing spectacular, in my opinion.

Not all of our staffers agreed with me, however. Here's what some of them said:

I couldn’t really taste the gold or grasshopper, and in general the jam was a bit too vinegary for my taste. Perhaps the apple cider vinegar is meant to preserve the bugs? (Excuse me while I pick an antennae out of my teeth.) -Sarika Dani

It tastes like an apple jam.  I’d eat it with some chunky peanut butter to mask the experience of biting into the thorax of a grasshopper. But calling it The Most Interesting Jam in the World is setting the bar really high, and I don’t think it lives up to that. -Vidya Rao

My personal opinion on the stuff is that I really like how it tasted, but all the gimmicky stuff didn’t make a difference to how delicious it was. The gold has no taste and the grasshoppers weren’t crunchy at all (disappointment), so they didn’t even add much in terms of texture. Did I like it? Yes. Can I get something equally as tasty from my supermarket? Probably. -Katie Quinn

What ingredients would you put in your own mix of The Most Interesting Jam in the World? Tell us in the comments section!

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Lisa Granshaw writes and produces for TODAY.com. She's always tried to be adventurous in life, including with food, but never tasted gold or grasshoppers. Since this time around wasn't so bad, she won't turn away trying either of them again!