Take a look at that photo and try not to smile just a little.
It’s a shot from Kraft’s “Let Get Zesty” ad campaign for its Zesty Italian Dressing, and its success banks on our positive response to an image of a hot male model, nude except for a strategically placed picnic blanket. Yup, we’re sold!
But it doesn’t work for everyone. Responding to the image, the conservative organization One Million Moms wants you to reach out to Kraft and let it know you’re unhappy and that you want it to discontinue the ad.
“It is easy to see what the ad is really selling,” the group complains in a statement on its website. “Christians will not be able to buy Kraft dressings or any of their products until they clean up their advertising. The consumers they are attempting to attract—women and mothers—are the very ones they are driving away. Who will want Kraft products in their fridge or pantry if this vulgarity is what they represent?”
(Let it be known this is the same group that complained about Kraft's rainbow Oreo cookie in support of gay pride.)
Come on, really? Seems like these Moms think a bit of fun contradicts their own (achoo, narrow) interpretation of wholesome values.
What do you think of the ad? Let us know in the comments below!
A version of this story originally appeared on iVillage.