April 19, 2014 at 11:02 AM ET
This Easter, a chocolate bunny will make its way into thousands of children’s baskets. His ears will be the first thing to go, and there’s a good chance it will be a parent biting them off.
The sweet treats of Easter are a tradition in many households, and apparently it’s not just the kids gobbling up the goods: 81 percent of parents admitted to stealing candy from their children, according to a nationwide survey by the National Confectioners Association.
TODAY's Natalie Morales confessed she's one of those guilty parents who dip into the kids' stash.
The NCA projects that $2.26 billion will be spent this Easter season, about 4 percent more than 2013 because of an extra three weeks of ad time this year.
The annual survey also found that:
Also, for those of you who were wondering: 52 percent said the Easter Bunny came first, while 48 percent said it was the Easter egg. Debate that one among yourselves.